This is a guest post by Harshit Singhal from ExceptionalBlogger.com
Affiliate Marketing is one of the best ways to earn money through your blog by promoting other people’s products.
Though it sounds simple, making people buy stuff is not an easy task at all, which is the reason very few bloggers attempt to make money through it and an even lesser number of them enjoy even a trivial amount of success with it, let alone achieving breakthrough success.
However there is no need of being disheartened. All you have to do is to learn a few simple rules which I have used over the years to make money with Amazon, Clickbank and many other affiliate programs.
These rules will surely make you successful as an affiliate marketer if you follow them diligently.
1. Promote the Right Products
Of course this is a no brainer, right? Even though it is, yet a lot of bloggers make the mistake of promoting the wrong products to the wrong audience. Though they feel that those particular products are perfectly suited for their audience, yet they aren’t able to make any sales. The reason for this is simple – the products have to be “exactly” matched according to the kind of readers, and any digression from that would mean very little success.
For example, if you have a blog on technology, you would feel that putting up an Amazon affiliates widget for the electronics section would get you a lot of sales, but that isn’t going to happen. I did the same mistake when starting out, so just believe me it won’t work. However if you carefully put up links in the content of each blog post individually according to its topic, the chances of your traffic converting will be quite high.
2. Build Trust with Your Readers
Building relationship & trust with your readers is also one of the keys of affiliate marketing success. Since there are surely going to be other marketers who will most probably be promoting the same products as you are promoting, people are going to have plenty of choices of affiliate links to use to buy the product.
So they are most likely to buy from the person whom they trust the most. If you just spread out affiliate links/banners all over your blog without having any sort of connection with your readers, chances are you are going to make a very few sales.
3. Provide Detailed & Honest Insights
When promoting products, many bloggers/marketers make the mistake of just using the information from the sales page of the product and then hoping that people will click-through and buy from their links. However this is not a good strategy to follow, and will result in a low conversion rate. Since people will also realize that you are just trying to get the commission and not offering them honest insights, they will avoid reading & trusting reviews written by you in the future as well.
To avoid this from happening, it’s best to provide your readers with honest reviews that talk about pros as well as cons of the product. Remember you do not want to make a sales pitch or your readers will soon realize it and leave your blog within minutes. If you write the review by expressing what you genuinely feel about the product, and discuss its shortcomings, people will not only start trusting you, your conversions will also be pretty high.
4. Build a List Right Away
You must have read the phrase “The money is in the list” all over the internet, and even though it is a cliché, it is certainly quite true. Building a list refers to you capturing the email addresses of the people visiting your blog or in other words, making them subscribe to your mailing list so that you can contact them whenever you want. An email marketing company can help you to not only develop a list, but also create engaging and successful emails. Building a list is especially important since a majority of your blog’s visitors will not buy a product the first time they come across it. If you somehow manage to get their email addresses, you can send multiple mails over the course of a few weeks discussing the product & its benefits and some of your subscribers will be convinced and buy that product.
Apart from this, another advantage of building a list is that you won’t have to rely on Google all the time for your traffic & income. With Google changing their algorithms ever so often and many innocent bloggers losing out in the process, you can never be sure of organic traffic from Google anymore. However if you start working on building a list from right away and manage to get a decent number of subscribers, you can make a lot of money from them every month, thereby reducing the over-dependence on Google for your income.
5. Have Patience
Even though each one of the above discussed factors is paramount for success in affiliate marketing, the most important of them is patience. Since affiliate sales can take a lot of come by, you have to keep working hard and believing in yourself. After you make your first sale, things will start looking much easier, sooner or later you’ll be able to build a decent stream of income from affiliate marketing.
But to be able to make that first sale is a challenge in itself, so gear up and make a promise to yourself that no matter what the circumstances you are never going to quit. Once you have the right mental attitude and stay positive, success won’t be far away.