Know the End Goal for Your Blog Before You Start

by Zac Johnson · 43 comments

This is a guest post by Zac Johnson from

One of the biggest problems I see with people who are just starting their blog or have big plans to get rich from blogging, is that they don’t create a strategic plan before they get started. The biggest misconception about blogging is that it’s easy to make money and build an established site of your own.

Anyone can buy a domain, choose a web host and throw up a WordPress driven site. Anyone can also start writing great content and posting once or twice a week. Even after a few months and having written 20-30 original articles, you are still basically without a business model and plan. Blogging is one of the slowest forms of making money online and if you don’t have a plan in place, you may never end up making money at all.

This is where your planning comes into play. You have to think about what you are going to do with your blog before you even get started. That is what we are going to discuss in the article and hopefully set you on the right path.

Goal Of Your Blog

Blogging for Passion… or Profit?

Yes yes… everyone says you need to be passionate about what you are blogging and writing about, but the truth is, most of the time the money will never follow. You can write all day about how much you love sports or television shows, but these are two extremely hard niches to convert traffic in. If you are a die hard coupon fanatic and love updating your blog with the latest coupons, then this is a niche that you can make good money in fast.

No matter your passion or niche, you need to be realistic and think about how you can monetize the traffic you are blogging for.

How to Convert Traffic Once You Get It

If you build it, they will come. In some cases this is true, but once they do come… what are you going to do with them. The days of throwing Google Adsense on your site and making a few pennies per click and losing visitors to your site are still here… but they shouldn’t be.

People are smarter now and they know how to monetize their traffic better. Focus on better monetization practices while also offering value to your blog readers. Link specific products on if discussed on your site, earn commissions through affiliate programs and even sell your own direct advertising… but don’t rely on pennies from Google Adsense to pay your bills.

Focus Your Content on the Reader’s End Goal

Writing for the search engines will only get you so far. Instead you should be focusing on writing for your readers and keeping them engaged once they get to your site. As mentioned earlier, if you were to run a coupon site, then you would want to tell your site visitors where to download and print the latest and greatest coupons. You could then redirect them through an affiliate link an earn a commission on each download.

It doesn’t matter what niche or focus your blog is in, as long as you are providing the users with what they are looking for. This doesn’t mean you need to have sales page content, but just enough useful and direct information about what they put in the search engines to get to your page in the first place.

There are three reasons why people use the internet; research, to buy something or to be entertained. If your blog is helping them with their research they are more likely to buy. Likewise, if someone stumbles across your site while they are in a buying mode, it’s even more likely that you can convert them into a provider reader or customer.

Putting Everything Together

The process of turning a fresh WordPress blog into a business is quite the task, but it’s much easier when you have an idea where you would like to be down the road. Don’t be afraid to try different ideas and even outsource your content writing to find new writing styles and increase your ability to get fresh content out there faster.

No blogs become an instant success over night, or even in their first few weeks!

Stick with it and you might just have one of those successful blogs that inspires others to start a blog of their own.

About Zac Johnson

Zac Johnson is a online marketer with over 15 years of experience. You can view my personal blogs at and I am also on the Board of Advisors with

has written 2 superb article(s) on this blog

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Lee September 12, 2012 at 12:58 am

Hi Zac I definatly didn’t have a goal with my blog when I set it up. I set it up as a bit of fun. I didn’t research or even start it in something I was interested in.but now unfortunately I find myself enjoying the whole aspect of it. And now want it to succeed.
It’s only now I am thinking of where I want it to go. I now want it to be liked by people, to rank in google,eventually to earn me something. Even if it is just a dollar that will be great.
They are my goals for now. But as they have already changed greatly I am not sure whether they will stop there

Loved your post thanks lee

IGBALAYE OLAYEMI September 20, 2012 at 9:54 am

Great article Zac, it’s very important to know your goal before starting anything even it may not be blogging but your goals must be there to be carrying you along. knowing your goals don’t end there but you must be busy in making that goal be a reality and can make you succeed with that is persistence to keep you going until you see a better result. thanks for sharing

Zac Johnson September 26, 2012 at 10:30 am

Thanks, appreciate it. Pre planning your domain name, content, niche and monetization methods are all important to the longterm success of your blog.

Adam September 24, 2012 at 12:08 am

Zac always brings quality. It is better to know your goal at the begining but I think you’ll have to change it or a new will come up as you go along.Thank for the great post.

Zac Johnson September 26, 2012 at 10:29 am

Thanks, glad you like my posts. It’s much easier to spend the time to look at the end goal of your blog in the beginning, then think about what you are going to do next after you’ve hit a stand still on your blog and already invested months of time and money.

Hemendra Kumar Saini October 2, 2012 at 1:10 pm

i do agree with your point on writing for people, writing for people not only add the human touch in your blogging but also make readers to type your blog web address in their browsers. with google algorithm keep changing, making hammering each time, and even killing traffic of the well reputed blogs in sake don’t know what. Make this argument more evident than ever.

Nike Mercurial October 19, 2012 at 6:41 pm

Marking a goal and then working for it hmmm.. this is what any blogger should learn but everyone has set there goals only in earning money. Most of us using the same techniques and getting ourselves all bored up.

John Casher November 6, 2012 at 7:19 pm

Thanks Zac! This is a real eye-opener. As a fan of sports and tv shows, I automatically thought that writing about these topics would, at the very least, help direct lots of traffic to my blog. I guess blogging is like running a business as well, where one has to strategize well before getting into it. Otherwise, your efforts won’t pay off so thanks!

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