Importance of Developing a Content Plan for Your Blog

by Olga Ionel · 43 comments

This is a guest post by Olga Lonel from

Deciding that you want to become a professional blogger is an exciting career step that can welcome you into a life of enjoying your occupation, maximizing your free time, and generating a very comfortable income all online.

You may quickly find, however, that just owning a blog is not enough to get you settled into a career as a successful blogger.

Of course, you do not have to have the goal of being a professional blogger in order for a blog to be a beneficial feature of your business activities. In fact, many companies are now integrating the use of blogs as a key feature in their larger promotional strategies.

Whether you want to generate your income purely from blogging or if you are using a blog as a support platform, it is essential that you learn to handle your blog well so that you can maximize its potential for growth and success.

Like all bloggers you will start by building your blog. You have chosen your niche, have an audience in mind, and may even know what you want your first few posts to be about.

What now?

For the most effective blog you can have you will want to focus on developing a page that is visually appealing and cohesive. Premium WordPress themes instead of free one’s are a fantastic way for you to build your blog so that it starts out looking impressive, and remains easy to manage.

An incredibly useful feature of WordPress is that you can prepare blog posts well ahead of time and schedule them for publication at a later date. This allows you to prepare your content and ensure that you are constantly providing fresh, valuable material even when you do not have the time to write new posts every day. To make the most of this feature, and handle your blog in the most effective way possible, you should dedicate some time to creating a thorough content plan.

Blog Content Planning

What is a Content Plan?

A content plan is a thought-out, strategic approach to what you will publish and when. While this does not necessarily require that you do the actual writing ahead of time, it does give a clear concept of how your blog will unfold over a period of time and lets you do as much of the writing as you would like to in advance.

Why Have One?

Having a content plan for your blog is beneficial for many reasons:

  • It aides in time management, which can be especially beneficial if you are building several blogs.
  • It gives you a distinct outline of the information that will be presented, when, and how. This can let you coordinate specific content with product releases, holidays, and other considerations.
  • Providing consistent, high quality content on a regular basis gives your blog reputation a boost and will encourage readers to become loyal.

Tips for Developing Your Content Plan

Preparing your content plan can take a couple of days, but the benefits are well worth this time. Your first step in developing your content plan is to ask yourself the following questions:

  • How often will you publish content?
  • What is your specific niche?
  • What is the purpose of the content?
  • How will you choose keywords?
  • How can the content be repurposed?

Once you have answered these questions you can actually develop the plan. These guidelines can help you to create a content plan that will help you to manage your blog effectively for the long-term:

  • Write your plan on a large calendar that you can consult often.
  • Determine how your content will work with your other marketing strategies.
  • Create content that supports new products and services as well as existing ones.
  • Remain flexible and leave room for adjustment if you suddenly get inspiration for new posts.
  • Get ahead of your schedule and develop a bank of posts that can be used when there is a gap or you do not want to write on a particular day.

About Olga Ionel

Olga Ionel is an original writer at - a leader in the premium wordpress themes industry. She is fond of sharing SEO and blogging ideas.

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Roberto Robles January 19, 2013 at 10:49 am

I personally blog when I feel like it or get a spark of creativity, but it’s true that the process and the path should be well planned. What I do is keep a to-do list with blog post ideas that come to my head, and when I feel like writing, I pick from the list. Maybe I could order the list and stick to it. That would be a plan.

Taimoor January 28, 2013 at 6:05 pm

Much helpful for me as I have just started a new blog. In the start it is very irritating when you are posting and posting and not receiving enough traffic. Its the hardest time for blogger I think. :p Well, I hope I will make my blog good soon. Your articles are much helpful in this matter. 🙂 thanks

Paul January 29, 2013 at 6:09 am

When you have a plan then you know in advance all of the points you need to make. When you subsequently shorten your blog post you will be able to see which points are superfluous. You will be able to see which planned points you actually hit and which points seem to have crept in unplanned.

harish February 1, 2013 at 12:57 pm

Your questions are very nice. My thought is if we going to write content means that we keep free mind. I mean we forgot all things. If we follow this must we will write best content. Thanks for sharing great information for us..

Olga February 18, 2013 at 2:56 pm

Planning is very important and not only in blogging. It gives us the possibility to organize our thoughts and keep the same direction of our activities.

saqib razzaq February 3, 2013 at 9:27 am

Content planning was the reason that my blog is here where it is today. I would have quit and my blog had been died. The only reason didn’t become disappointed was my planning. Thanks for making my belief more strong that planning is very essential.

Chris February 6, 2013 at 6:56 pm

Hi Olga, i am thinking about creating my own blog and i’m very glad i came across this! You have so many ideas which i have never thought about which is encouraging. “Your first step in developing your content plan is to ask yourself the following questions” was definitely something i hasn’t thought about too much so i thank you for that.

Olga February 18, 2013 at 2:45 pm

Chris, I’m glad you find this post useful. We should always take into consideration more opinions, because other experience can help us.

Ryan Key February 13, 2013 at 10:28 pm

Google loves to see fresh content on a schedule and spoon feeding that to the beast is essential to your blog marketing success. Great post.

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