Don’t Give Up When You’ve Finished Writing

by John Burnside · 14 comments

This is a guest post by John Burnside from

There is no feeling like finishing a post, you’ve spat all your words out onto the page and are ready to send it off to the world-wide web waiting for it to be judged by the discerning reader.

The greatest temptation of all at that point is to just publish that post and go downstairs to make a cup of tea (or vodka, whatever is your poison) but this is the very way to put people off reading your posts because without all the trimmings; your post is nowhere near meeting its true potential.

Here is a list of things that I do after the post is written to make it a more attractive proposition to the audience:

blog writing

Proof Read

Once the writing is complete the thought often creeps into my head that ‘I don’t think I’ve made a mistake and there’s no ugly reading lines under any of the words telling me I have made any spelling mistakes’ you cannot let this thought win.

Always read through your post once it’s complete and you will find an error or an area of the post you would like to change when reading it back. I know I am certainly put off by errors in posts and that means that a lot of other people are to.

Add Pictures

I’ve read several articles & have found that 65% of all humans are visual learners. This means that if you aren’t including pictures in your post you are missing an opportunity to connect in the most effective way with about two-thirds of your readership.

Also try to make the pictures relevant to the article topic. This will help skim readers to make the decision to stay on your website in a few seconds rather than leaving straight away and thinking ‘boring!’.

Add Tags

Tags are important for both your SEO as well as for readers who are navigating your site. You may have heard of a program called a ‘spider’ which is what search engines like Google use to find, index and decide how high your page should be ranked in the search engines and how relevant your site is for the search.

Tags are one of the things that the spiders crawl over when they are looking for this information so the more accurate you can make these and the more developed you can make your tag network the better.

Interlink your posts

This one may not be relevant for you brand new bloggers out there but for those of us who have a few posts under our belts it is an incredibly good idea to link your posts together. Putting links in the content to your other articles allows your readership to travel through your blog freely and without interruption hopefully keeping them entertained for hours.

One of the best examples of interlinking is on Wikipedia. Every article of theirs has some interlinking and it makes it so easy to stay on there, reading for hours.

Submit to Your Social Network

This is something that takes just a couple of minutes to do but gets everyone talking about your post. Put up your link on your Facebook page, tweet about it, comment about it on relevant YouTube videos and put it on every network you are on.

All of these will give people the opportunity to find out your blog in their own way, rather than having to leave their comfort zone they will find it where they want it. You can, and I know people who do, spend hours tweaking their social profile and if you like to do this another way, you can promote your post by putting the link into relevant Facebook groups.

Make Sure Your Article Is Keyword Rich

I spoke a little earlier about spiders and search engine optimization and this is another way you can increase your chances of getting noticed by the Google giant. While proof reading your article have a quick spot check for the specific keywords that you are targeting.

I find that a good amount is approximately 3-5% keywords in your article. This allows your article to be relevant to the search engines without offending readers. Some articles that I have read you can tell that the author has gone too far with it and it comes across as spammy. A useful step but be careful with this one.

Special Considerations for Special Posts

Sometimes when you’re laying back with your cup of tea laced with vodka you may feel like you have done a particularly special post, something the world needs to see and there are a few things you can do to give it an extra boost into the blogosphere.

Firstly consider emailing a few of your fellow bloggers about it and asking for their opinion or asking them to help you promote it. The blogging community can be quite giving and it never hurts to do a bit of favor trading. This is an especially good idea if you have mentioned another blogger in the post. People like to know they are being written about and so will be even more likely to give you a leg up.

You could also add a link to that post directly on the homepage. A nice attractive way to do this is through a featured post widget but just a normal link will help your best posts get more traffic and help that individual page get higher in the search engine rankings.

If you have a little bit of money to spend on it you might also consider a bit of paid advertising. Sites like StumbleUpon have a pay per view advertising scheme which will send you a lot of visitors and don’t forget to customize the types of people who will see it because you want the most targeted traffic for your money.

All of this just shows that there is a lot more to writing a post than just the writing. You need to make sure that it looks nice and is seen by as many people as possible. Unless you are doing extra marketing because you think the post is one of the best you have written this whole list shouldn’t take you more than 15-20 minutes and believe me it is worth it in the long run.

Do you have any other methods that you use after you’ve finished writing a post?

About John Burnside

Hello those who are reading this! :D I am John Burnside, a part time blogger living in UK who likes writing on online money making opportunities.

has written 1 superb article(s) on this blog

Visit my website →

Svetlana Koslov February 11, 2013 at 3:06 am

This post is part reinforcement and practical to keep applying the basics for measurable results. Now that you breakdown Interlinking for me, I can’t wait to start implementing it more often into our blogging strategy. Thanks a million!!

Jacob Arvin February 11, 2013 at 5:06 am

One personal anecdote about proofreading: even after I have proofread a post, I always let it sit as a “draft” until I’ve slept on it and can take a fresh look at it in the morning. I write SEO blogs, so it’s crucial that my posts lack any spelling or grammatical errors, and I’ve found that following this technique is as efficient as it is simple. Fight the urge to immediately publish a post after writing your first draft!

Anup February 18, 2013 at 10:47 pm

I’d like to ask if 3-5% keyword density is really good for SEO? And how about using the LSI keywords in the articles? It puts more value soecially for search engine ranking factors.


Atul Kumar Pandey February 24, 2013 at 12:21 pm

People who blog are so much confidant to publish a post and after that they edit it again and again for adding images, links and all other stuffs and causes a decline rate for that post published. If you are ranked well in search engines and your every single post get index by engines in seconds then checking post maximum time is must. This is sign of a good blogger.

Lee February 24, 2013 at 2:23 pm

Hi John
I have just started adding images to my posts and what a difference it makes to the over all look of things. I proof read my posts but often find myself skimming through it and everytime so far I have come back once posted the post and changed at least one thing because it doesn’t sound right or I have spelt it wrong. So some work needed there. I am not inter linking my posts will definitely start doing that.

Great advice thanks lee

aaron watson March 4, 2013 at 5:52 pm

Hi John,

Good points you said here.In my previous company my senior was motivate me to write the content and one day i started it and write 300 words but when i gave to him he was not satisfied and show me how to complete it that is same as you mentioned here..


Arslan March 7, 2013 at 2:44 pm

Hey John, good article. Proofreading and sharing on social network are must because it is necessary for exposure. I don’t focus too much on keyword density. I think it is not necessary because most of the times it makes your post crap and difficult to read. Write for people not search engine, and people will come.

Jonathan Adams March 15, 2013 at 9:03 am

Great post. Many people rush to publish and don’t take these things into consideration. Building internal links not only helps with SEO, but also allows the reader to progress through your site naturally. A related post section really helps as well.

mary March 22, 2013 at 4:57 pm

One individual story about reading: even after I have checked a post, I always let it sit as a “draft” pending I have snoozed on it and can take a fresh look at it in the morning. I write SEO blogs, so it’s vital that my poles lack any spelling or grammatical errors, and I have found that following this technique is as well-organized as it is simple. Competition the desire to directly publish a post after writing your first draft!

Sarah April 17, 2013 at 3:37 am

Is there a good target number of keywords for each post? I usually focus on 3 to 5 keywords and write about 500 words per post. I always take a day after writing to come back and look at my article before posting. Its amazing how what you think you said is not what is on the page. Often, I find better ways to say it. Thanks for the tips.

Previous post:

Next post: