Writing Headlines That Work Is A Blogging Skill

by Jane Sheeba · 20 comments

This guest post is written by Jane Sheeba of Problogging Success who has an awesome free e-course for killer content creation. Be sure to check it out!

Your blogging success greatly depends on your writing skill. As you progress from the level of a novice to the experienced blogger, you can experience endless ways to improve your writing and thus you will be able to engage your audience and define your own success story.

OK, what about headlines? They are the crucial bits that get your blog posts read.

Let me get straight to the meat of this post.

Writing Headlines

Scintillating Headlines

You should understand that people will overlook the content if you fail to provide attractive headlines. It is not only new visitors but also the loyal audience who has subscribed to your emails or RSS feeds that will always focus on headlines. Hence, you should write headlines in such a way they should catch the visitors’ eyes.

If you fail to churn out an inquisitive caption, the visitor will not go through the rest of the content as well. If you think about it carefully, the reason for reading a particular paragraph in a newspaper is that you are influenced by the inventive headlines that will create interest to read the following lines as well.

Ways to get better your headlines

You can create a headline with a query. For example, you can ask a question: Can you exchange words for money? This question will provoke interest to figure out how money can be generated through words. It will make the reader to go through the piece of writing. If a person is desperately looking to vent his writing skills, he or she will not falter to read the entire story.

You can include headlines that have ‘why’, ‘where’, ‘when’ and ‘how’ parts. The following examples can help you creation of headlines in this direction:

  • How to prevail over stress?
  • What websites will assist you discover right resource on any topic?
  • What makes your web pages load very slow?
  • When should you upgrade the anti-virus software?
  • Why lifestyle will influence your health?

You can also explore numbered items, best and worst on various topics. For example, you can write: Top 5 ways to improve your fitness, 3 important factors that give you long life, best ways to reach visitors through social media, worst blog designs, and best ways to convert your audience.

The examples provided above are meant to give you an idea or to give an approach that will help improve your headline writing styles. In fact, as you go through your blogging horizon, you will keep on exploring and delivering headlines that attract the audience all the time. The end result should be the creation of headlines that add value to the audience.

You should inculcate the habit to scrutinize headlines that are published in various leading newspapers and magazines. It is desirable to prepare scintillating headlines first and the following lines should be prepared in tune with the headline (that is, deliver what you promise). As far as possible, the length of blog titles should be short. The font size of the headlines should be big and they should be in a readable format.

With a little patience and practice you can work out on headlines that can confine the audience and you will have fun in creating such headlines as well.

Classy techniques

As you plan for headlines, you should think out of the box. Sometimes, you might want to create headlines that are controversial. You can include ‘call for action’ headlines.

Usage of most appealing and killer buzz words will encourage readers to go through the passage. As and when you get an opportunity to cite the reference of a celebrity or the sharing of a joke will have the power to attract your readers.


By choosing headlines relevant to the context you will attract readers and make them to stay on your blog. You will make your readers realize that their stay on your blog is worth their time and effort.

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About Jane Sheeba

Jane shares the elements of successful problogging at her blog Problogging Success. She offers two free ebooks "Problogging for Newbies" and "Your Guide to Better Time Management" upon subscribing to her blog. She has an awesome guest blogging guide to help you become a champion in guest blogging.

has written 6 superb article(s) on this blog

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Jacob Arvin February 8, 2013 at 8:03 am

I like headlines that pose questions which will ultimately be answered in a provocative way in the article itself. As a reader these are the types of articles that catch my attention, so I try to do the same thing as a writer.

Vinish Parikh February 8, 2013 at 9:12 am

You are absolutely right because viewers first view headlines and if they do not like the headline chances are they will read the content and that makes headline even more important as primary focus of any blogger is visitors reading the content which you have written.

Nirmala February 8, 2013 at 10:29 am

Nice post Jane! Am a newbie blogger and now understood the importance of headlines in blogging. Will keep your words in mind while writing the blog posts to keep my readers to stay on my blog. Thanks for writing and sharing the useful information.

Aditi February 8, 2013 at 5:47 pm

Hello Jane,
Headings do play an important role in drawing the attention of your visitors. For that, you need to be very specific and also use an eye-catching headline for your visitors to get attracted to your post. Writing irrelevant headings is not a good option for your blog post indeed. Thanks for sharing these tips!! It’s informative after all.

Sara Leone February 8, 2013 at 8:35 pm

There must be your targeting keyword in your headline, and if you ad some figures in your heading, it will also derive more traffic to your site.

James February 9, 2013 at 9:03 am

Great explanations on how vital a title should be. Title is the very first thing that a reader would look for. If the reader is intrigue by your title then he would probably read the whole article itself. Thanks for sharing this.

Svetlana Koslov February 9, 2013 at 9:04 am

I agree a thousand percent! Since most people suffer from attention deficit syndrome in the 21st century, it’s vitally important to write emotionally-grabbing headline that steals the viewer’s attention to digest your content..

Rohan Shankar February 9, 2013 at 3:23 pm

You should try to use power words like Discover, Find out, Secrets, Unknown. These will naturally create interest in the minds of people.

Taswir Haider February 9, 2013 at 8:18 pm

Nice post Jane! Headings do play an important role in drawing the attention of your visitors.I will try to do the same thing.Thanks for sharing this information.

Winson Yeung February 9, 2013 at 11:11 pm

Hi Jane,

Headlines are the most important part of an article and I usually start writing the title with “How”, “Why” and “Top” just like what you mention in the article above. great article!

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