This is a guest post by Anand Srinivasan who is the founder of KnewThis.com

We have all been there and done that. Article marketing is supposed to be one of the most genuine ways to get a lot of back link and traffic to our niche blogs. It is said that all you need to do is write one genuine article on an ezine directory and watch it getting copied all over the internet, thus getting you lots of back links. The ezine directory itself gets ranked in search engines thus earning you relevant traffic.

But how many of us have seen success with article directory? Yes, there indeed has been lots of people who have made considerable number of affiliate sales through article directories, but what I am talking about here, is the return on investment.

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