John Burnside

This is a guest post by John Burnside from

There is no feeling like finishing a post, you’ve spat all your words out onto the page and are ready to send it off to the world-wide web waiting for it to be judged by the discerning reader.

The greatest temptation of all at that point is to just publish that post and go downstairs to make a cup of tea (or vodka, whatever is your poison) but this is the very way to put people off reading your posts because without all the trimmings; your post is nowhere near meeting its true potential.

Here is a list of things that I do after the post is written to make it a more attractive proposition to the audience:

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