This is a guest post by Debbie of SEO New York.
It’s no secret that in order to obtain and maintain a high ranking for your web pages in the SERP’s (Search Engine Results Pages – the pages that come up when someone searches for a certain word or phrase) you need to use targeted words, known as keywords, in specific places in your article.
This is known as search engine optimization or SEO. The problem is, you don’t know what word or words people are searching for without doing a bit of keyword research. Several people have written books and even entire courses on how to do keyword research properly, but the basics are pretty straightforward.
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