This is a guest post by Blake Sanders from Maxymiser.com.

The human brain is a phenomenal thing. It solves problems in ways incomprehensible to most people, and it responds to some information better than others.

Understanding this nature is helpful when website, business, and blog owners look to convert more of their visitors into “customers”. One tool that helps us understand this is multivariate testing.

Unlike A/B or “split” testing, multivariate testing (“MVT”) tests many aspects of a system at a time to learn of the relative impact of that change. The impact of these tests oftentimes leads to higher conversions in the form of newsletter signups, sales, feed subscriptions, and other pivotal elements that increase conversions.

In this article we’ll touch briefly on the impact of multivariate testing.

Who Is Multivariate Testing For?

Multivariate testing can be used by individuals and businesses big and small who want to see how small improvements or adjustments can impact their conversions.

Generally, MVT is best suited towards those who are already generating decent traffic, as this will determine the optimum combination of website elements in the shortest time, giving you significant results to your website’s performance. If you’re not sure the optimum amount of traffic required, multivariate testing calculators are available online and free to use.

Reasons To Test

1. When you’re fine-tuning: If you want to fine-tune for maximum effectiveness after conducting a/b testing, multivariate testing can work for you.
   
2. You want to determine variables that influence each other: If you want to test more than 10 variables at a time, multivariate testing will produce faster results while producing less testing bias.
   
3. You’re only able to test specific variables: If you have design restrictions, multivariate testing can be a more efficient strategy than the A/B or “split” testing method.

What Should I Test?

You should first figure the key elements that turn visitors into conversions. Each website’s goals vary, so this varies from business to business.

Are you trying to increase newsletter signups?

Perhaps you want to grow sales?

Say for example you want to test a headline, call to action, and image and the variations of each. Your variations will look like this:

• Headline:  headline 1 and headline 2
• Call to action:  call to action 1 and call to action 2
• Image:  image 1 and image 2

The multivariate tests aims to see which combination of these versions achieves the highest conversion rate. Traffic is split between the following to see which combination produces the highest conversion rates.

8 Testing Variation Combinations -:

1. Headline 1 + Call to Action 1 + Image 1
2. Headline 1 + Call to Action 1 + Image 2
3. Headline 1 + Call to Action 2 + Image 1
4. Headline 1 + Call to Action 2 + Image 2
5. Headline 2 + Call to Action 1 + Image 1
6. Headline 2 + Call to Action 1 + Image 2
7. Headline 2 + Call to Action 2 + Image 1
8. Headline 2 + Call to Action 2 + Image 2

Multivariate Testing Tools

To create your multivariate test, first choose a framework that supports it. Afterwards, choose which sections to include in it.

Google Website Optimizer is a free basic multivariate testing tool by Google. It’s the easiest way to see how making changes to page elements has on conversion rates.

Conducting Test: Some Tips

Remembering these simple details can go a long way towards making your test a successful one.

• Reviewing your data is of the utmost importance. Keep track of reports via spreadsheet and pinpoint the elements that are causing the biggest swing in conversion.
• Keep up with your competitors. They very well may be testing elements of their own.
• Be patient. Results come over time. Testing pages that get a lot of traffic and determining the proper length for running a test will give data for measurements.

Conclusion

Multivariate testing is crucial in the evolution of your website to attract new leads. This easy to use tool has the ability to affect businesses revenue and profits. Use multivariate testing on your next online marketing effort to gain insights into customer preferences and user behavior.

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Article Written By blakesanders

Blake Sanders writes for Maxymiser and is an expert on multivariate testing. Blake enjoys discussing various topics on increasing website conversions.

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Keyword Research is one of the important things you will have to perform as an affiliate marketer or blogger to gain best Google rankings and search engine exposure.

In my previous article on How To Craft Search Engine Optimized Titles That Get Clicks I wrote the importance of choosing right keyword for your title and how you can utilize some tools available on the web to perform this keyword research.

One of the most popular and well known keyword research tool is undoubtedly Google Keyword Tool which everyone prefers using. But if you are a lazy person who finds it annoying to go to the main website, solve the captcha, select various options to do the keyword research then you may find keyword winner wordpress plugin quite useful. I just had a chance to try this wordpress plugin and here’s my keyword winner review.

What Is Keyword Winner?

Keyword Winner is a premium wordpress plugin that enables you to do the keyword research right from your wordpress dashboard. Using Keyword Winner you will be able to choose the RIGHT keywords to include in your title that will help you gain rankings. It’s a well known secret(really?) that keyword in title helps a lot when you want to rank good on Google search and Keyword Winner helps you find those keyword.

How Does Keyword Winner Works?

Keyword Winner as told earlier is a premium wordpress plugin. Just like any other wordpress plugin, it is also very easy to install and operate.

The main fun starts when you are writing the post.

When you are in blog editor mode; you will see keyword winner in action while writing for the first time. You will see a simple box where you need to enter your target keyword and then keyword winner will display suggestions for that keyword alongwith percentage of competition, number of competing pages and monthly trends to know in which month people usually search for that keyword more.

Have a look at it:

Let’s Do A Little Experiment With Keyword Winner …

As I got chance to review keyword winner, I thought why not include a small experiment I performed in this keyword winner review.

So let’s begin the experiment…

As you can see, I performed a keyword research for a popular niche “parenting advice”. Upon clicking the “Get Suggestions” button, keyword winner starts fetching the results utilizing Google’s API. From my experience, I think the loading time takes a little time when you are doing keyword for some popular keyword. The time taken is not too high but still I would like it to be reduced in future releases.

So, after that, here’s what keyword winners gives:

Look… Keyword Winner gave the keyword suggestions! As you can see, keyword winner gathered various keyword suggestions for our main keyword that we entered and highlighted it in various colors.

Nowadays it’s hard to find low competitive keywords on Google for popular phrases but still you can try hunting down for that green highlighted keyword while using keyword winner. It will be a winning moment for you

NEW! KEYWORD WINNER 2.0 – WHAT’S NEW?

I recently got an updated version of keyword winner 2.0. I couldn’t come up with a keyword winner 2.0 review so thought to tell you about what’s new in keyword winner 2.0 in this review itself…

Keyword Winner 2.0 Updates are as follows -

1. Inlink Competition from Yahoo
2. “Add to Tags” option
3. Rank Competition Checker color highlight in post area in admin
4. Performance Boosting Tweaks

Keyword Winner – Pricing and Is It Worth Using?

Keyword Winner undoubtedly saves your precious time while keyword researching and it’s a must buy if you are a wordpress blogger or affiliate marketer that hugely depends on search engine traffic for making money online.

Keyword Winner comes in two various pricing plans.

1. Single-Site License = $47
2. Unlimited Blog License = $97

If you are an affiliate marketer that builds niche blogs and review blogs constantly, then unlimited blog license if what you should purchase otherwise single-site license would help you enough in handling your main income blog. So decide what you want and do check out the FAQ page on keyword winner site before going for any license to get your doubts cleared.

CLICK HERE TO BUY KEYWORD WINNER

Keyword Winner REVIEW

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Article Written By Sushant Risodkar

Yo! I'm +Sushant Risodkar (noteeboyz.13@gmail.com) & my nickname on web is Typhoon. I'm a 18 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.

Sushant Risodkar has written 372 superb article(s) on this blog

If you love blogging very much but not using the best blogging platform for it i.e WordPress then I must say that your online success is in big loss.

But if you have decided to use WordPress as your blogging platform, then that’s great. If you have already selected a domain name service provider, have picked your WordPress host and the type of hosting plan that suits you best, the next step is to go to WordPress.org and download WordPress. After that you need to install WordPress on your WordPress host, if it isn’t already preinstalled for you.

How to Install WordPress

WordPress is very easy to install. There are several ways to do it and I recommend you the so called 5 Minute WordPress Install. Follow the instructions and you will have WordPress up and running in even less than 5 minutes. You can read the rest of the WordPress Install Guide, if you want, but if you are an IT pro or an advanced user, the 5 Minute WordPress Install is the best you can dream of.

Where to Get WordPress Themes?

Now, when you have WordPress installed on your WordPress host, the next step is to change its appearance. You can do this with the help of WordPress themes. Since WordPress is a very popular blogging platform, the good news is that there are tons of great WordPress themes and many of them are free.
You can search with Google for “WordPress Themes” and you will find many sites that offer such themes. As you can expect, one of the best places where you can find WordPress themes is WordPress.org itself.

The Themes section of WordPress.org contains thousands of themes and it is more or less certain that there you will find a theme you really like. Well, it might take you lots of time to browse all the themes but if you use the search functionality of WordPress.org, you can easily narrow down the number of suitable themes. Pick 5 or 6 themes you like and get ready to install them.

How to Install a WordPress Theme

Installing a WordPress theme isn’t difficult. Most often everything goes smoothly and you can install a new WordPress theme in a few steps but if the theme you are trying to install is damaged, or simply for another version of WordPress, it is possible to experience difficulties or even the install can fail completely.

Let’s hope that this will not happen to you but if it does, maybe it is better to simply choose another WordPress theme than to waste time in attempts to fix what is broken. Anyway, since generally installing a WordPress theme is a piece of cake, here is what you need to do:

1. Log into the admin interface of your WordPress installation and from the menu on the left choose Appearance. This will open the “Manage Themes” page shown in the below screenshot:

2. The Manage Themes page shows the themes you have currently installed and the current theme. From this page you can activate, preview, and delete your themes, provided that they are not the current theme. If you want to add a new theme, you can either select “Install Theme” at the top right corner, or from the menu on the left click “Add New Themes”. In either case you will open the Install Themes page as shown in the screenshot below:

3. If you have your theme stored locally on your hard drive, you can upload it. If not, you can use the “Featured Filter” form and search for suitable WordPress themes. Since I presume that you have already chosen your WordPress theme and have it on your hard drive, click the Upload link (squared in red in the above image) to open the Upload form, which is shown in the next screenshot:

4. Click the Browse button, navigate to the location where your theme is, and select it. Click the Install Now button and the WordPress theme will be installed. If everything goes as planned, you will see something similar to the message in the screenshot below:

5. Now you can preview the theme (by clicking the Preview button), or directly activate it (by clicking the Activate button) and go to your site to see how the theme looks live.

You may want to check if all the widgets you have in use are displayed properly because if the theme you have just installed doesn’t have place for all of them, they will not be displayed.

This is all it takes to install a WordPress theme on your WordPress host! Easy and straightforward!

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Article Written By Sushant Risodkar

Yo! I'm +Sushant Risodkar (noteeboyz.13@gmail.com) & my nickname on web is Typhoon. I'm a 18 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.

Sushant Risodkar has written 372 superb article(s) on this blog

A really important thing for any website owner is to monitor his/her site properly for the changes on Search Engine Rankings, Backlinks Count, PageRank, Keyword Density, Indexed Pages and many more things which is required for bringing your website to the first page of Google.

Here, I said “first page of Google” because it has been found that 60-70% of the users of search engines will only use the results in the first page. So it’s really a important and big thing to rank your website on the first page of Google for your keyword. But also it’s really a tough thing if you go on monitoring your website manually using many tools available on the web and the accuracy of which is not guaranteed.

Now, you may be thinking how you gonna do it? The clear answer to it is SheerSEO.

What’s SheerSEO?

Sheer SEO is a very easy to use web-based SEO Software with which you can monitor your website. It provides a very detailed report on what is really happening with your website rankings on 3 major search engines – Google, Yahoo and Bing. It gives you the ability to track not only the homepage but also you can track other interior pages of your website. Plus, it also have many useful tools to analyze your website which will help you to understand “SEO” more properly.

Features:

One of the interesting feature which I liked is that it provides a “Historical Rankings” data with which you can keep track on how your website has been performing on the search engines for the keywords in past i.e it tells when your rankings went up or down for your particular keyword.

Other than that, it has many more tools which are useful as a website owner. Here is a quick list about all it’s tools:

• Keyword Ranking Check for Google, Yahoo and Bing
• PageRank Checker
• List of Referral Links i.e all do-follow and no-follow links to your website
• Number of Backlinks to your website
• Number of Bookmarks on Delicious and Diggs
• Keyword Density Check
• Indexed Pages on Google and Yahoo
• Supplemental Index Ratio (Google stores indexed pages in two main indexes which are called main and supplemental. The main index stores the pages that are more likely to show up in searches.)
• Backlinks Watchdog

Backlinks Watchdog – Really a Special Tool!

Backlinks are one of the most important factor which decides the ranking of your website on search engines. Now sometime you might have purchased links somewhere or you would have exchanged link with other website owner. But are you sure enough that they won’t remove it without notifying you? It could be really a tough job to check daily whether or not your link placed on other website is really there or not. This is where “Backlinks Watchdog” tool act as a Golden Tool.

With the help of this you can add your most valuable backlinks as “guarded backlinks” in your account. These backlinks then will be monitored daily and you will be notified by email on any changes that takes place.

Backlinks Watchdog Monitors following aspects per backlink:

• Anchor text
• Pagerank
• Availability of the page
• Number of outbound links in the referring page
• Existence of the link to your site
• Presence of meta tags “nofollow” and “noindex”
• Presence of “nofollow” attribute on the backlink (rel=”nofollow” causes the link not to pass rank)

The Price for it:

With so many amazing features and tools which you will hardly get to see somewhere comes with a small monthly charge. But you can always try the service for 90 days(3 months) for absolutely no charge. Yes it means you can try it for free for first 90 days by simply registering an account at no cost.

And, If you liked what you have been experiencing using Sheer SEO then you can upgrade your account anytime. Here are the various affordable packages it provides:

I think you would have enjoyed reading this SEO Software Review and will be benifited using this SEO Software. Do let me know your feedback about SheerSEO by giving it a free trial.

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Article Written By Sushant Risodkar

Yo! I'm +Sushant Risodkar (noteeboyz.13@gmail.com) & my nickname on web is Typhoon. I'm a 18 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.

Sushant Risodkar has written 372 superb article(s) on this blog

WordPress Security is important! A lot of attention is required towards your wordpress blog for making it safe from hackers which many people doesn’t cares or doesn’t take necessary steps for making it safe.

It’s required that bloggers pay attention towards their blog security by not leaving any doors open for the hackers. If a hacker is absolutely determined to get into your blog then they’re probably going to succeed. But you can protect your wordpress quite much by using many plugins out there for wordpress.

Today I am writing about 15 Very important handpicked plugins which can help you to increase your wordpress blog security Level.

1. WP Security Scan

This highly popular Plugin shows two most over looked vulnerabilities in WordPress – the admin username and the table prefix. Both vulnerabilities are fixable and this plugin shows you how to do it. Other than that this plugin removes the WP ID META tag form WordPress core which could help a hacker also it turns off WordPress DB Errors. It have one scanner which brings up a list of files and directories on your server which it checks that they all have the correct permissions rules or chmod.

2. AskApache Password Protect

AskApache Password Protect adds some serious password protection to your WordPress Blog. Not only does it protects your wp-admin directory, but also your wp-includes, wp-content, plugins, etc. as well. In simple words this plugin creates a big wall to protect your wordpress with the use of username and password protection.

It encrypts your password and creates the .htpasswd file, as well as setting the correct security-enhanced file permissions on both. You can also use cPanel Password Protection on a Directory if you are using a cPanel Web Host to password protect wp-admin directory.

3. Stealth Login

This plugin allows you to create custom URLs for logging in, logging out, administration and registering for your WordPress blog. For example you can use URL like “http://www.myblog.com/lol” for logging into your administration panel. This plugin won’t secure your blog absolutely, but if someone does manage to crack or find your password then it can make it difficult for them to find where is login page.

IMPORTANT NOTE: Suppose you are freely allowing people to register and submit guest post then what in that case? The answer to this I recieved was that you give them the special URL that you created if you trust them enough. For the most part, guest authors should not even be allowed in the admin panel unless they are authors of your site. If someone has written multiple posts for your blog then they can be trustable so you can give them the special url you created for login. Most top blogs take guest posts via email and if those guest authors become regular authors, only then they are allowed in the admin panel.

4. WordPress Exploit Scanner

Sometimes from the server side or from your PC(while using FTP programs), virus gets uploaded automatically which makes your blog unfavorable to visit. It also did happen to me many times on my affiliate blogs and the result was that Google Shows a Malware Warning Page whosoever visits it.

See one example screenshot to see how Google shows a warning page. In this case actually it didn’t harm my wordpress but my PC was having some junk file which was resulting in this fake page appearance.

But you can solve it easily as most of the times iframe viruses inserts there code into many files of your wordpress blog. WordPress Exploit Scanner searches the files and database of your website for signs of suspicious activity. It will not stop someone hacking into your site, but it may help you find any uploaded or compromised files left by the hacker. Make sure you use your brain and also take a backup of your database before doing anything.

5. Login LockDown

Login LockDown tracks the IP address and timestamp of every failed WordPress login attempt. If more than a certain number say 3 attempts are detected within a short period of time from the same IP range, then the login function is disabled for all requests from that range for specified time. This helps to prevent brute force password discovery.

6. Secure WordPress

If you use above plugin i.e Logic Lockdown then I think you should also install Secure WordPress Plugin as it removes error-information on login-page (Logic LockDown will generate error when username-password entered is incorrect).

This plugin can prove important because if a hacker gets one thing wrong, the error message will help him identify it and correct it. Other than this plugin have many other features like:

1. Adds an index.html file to plugin-directory
2. Removes the wp-version, except in admin-area
3. Removes Really Simple Discovery
4. Removes Windows Live Writer
5. Remove core update, plugin-update and theme-update information for non-admins

7. Admin SSL

This plug-in will work with both the private and shared SSL connections and it will force a SSL connection in every page where password can or has to be entered like while logging into your wordpress dashboard i.e It will use “https://” instead of “http://”. It is very helpful to protect the admin area, posts and all the pages of your WordPress installation and secure the login page.

NOTE: This plug-in works only from WordPress 2.2 to 2.7.1.

8. AntiVirus

This plugin is very easy to use and it allows you to do manual testing with immediate result of the infected files. It you can also enable the option to scan your wordpress template daily and send a notification email when something infected is found. It’s just like your AnitVirus Software which you use on your computer.

9. WordPress Firewall

This WordPress plugin investigates web requests with simple WordPress-specific heuristics to identify and stop most obvious attacks. It intelligently whitelists and blacklists pathological-looking phrases based on which field they appear within in a page request (unknown/numeric parameters vs. known post bodies, comment bodies, etc.).

Its purpose is not to replace prompt and responsible upgrading, but rather to mitigate 0-day attacks and let bloggers sleep better at night. It will also give you an option to send an email to you with a useful dump of information upon blocking a potential attack and much more.

10. One Time Passwords

You might have heard about the VeriSign One Time Password for bank cards. Similar to that, this plugin enables you to login to your WordPress blog using passwords which are valid for one session only. One-time passwords prevent stealing of your main WordPress password in less trustworthy environments, like internet cafes, where chances are that anyone, even a noob person can steal your password if he make use of keyloggers programs to capture your information. See How it works.

11. Semisecure Login Reimagined

Semisecure Login Reimagined increases the security of the login process using an RSA public key to encrypt the password on the client-side when a user logs in. The server then decrypts the encrypted password with the private key. JavaScript is required to enable encryption.

It is most useful for situations where SSL is not available, but the administrator of the blog wishes to have some additional security measures in place without sacrificing convenience.

12. WP DBManager

It is required that you should always have a backup ready during bad times because no one can say when the evil will attack. WP DBManager allows you to optimize database, repair database, backup database, restore database, delete backup database , drop/empty tables and run selected queries. It also supports automatic scheduling of backing up and then mailing it to your email ID and optimizing of database can also be done automatically.

13. SABRE

Sabre stands for Simple Anti Bot Registration Engine.  It’s a set of counter measures against spam registration on your blog. Your visitors are granted permission to register freely on your blog and now you are plagued by fake users automatically created by spammers? Sabre is the solution to stop definitely these robotized visitors!

14. Invisible Defender

This plugin protects registration, login and comment forms from spambots by adding two extra fields hidden by CSS. Actually almost all the spambots fills in all the fields according to it’s script structure but real humans can’t see these hidden fields thus if all the fields gets filled up then it is considered as a spambot. These two extra fields are hidden with CSS rule, so they will not be visible for most users. Only users with text-based browsers (and very old ones which not support CSS) will see them, but don’t be afraid – plugin has special message for them.

15. WordPress File Monitor

This simple plugin monitors your WordPress installation for added/deleted/changed files regularly. When a change is detected an email alert is sent to a specified address. It also gives you the ability to exclude directories from scan (for instance if you use a caching system like WP Super Cache that stores its files within the monitored zone).

THE SPECIAL TIP

It has been found that wordpress plugins can play a crucial role for hacking any wordpress blog. This is because some people download wordpress plugins from such sources where chances are that the plugin downloaded may contain some bad commands which are meant to take control over your blog through certain commands inputed inside the php file of that plugin.

The Screenshot below shows one secret website which I used during my olden days which I don’t think should be dis-closed here. In the screenshot you can see many listed plugins which are named towards some popular plugins but will cause damage to your wordpress blog.

So Keep these 2 things in mind before downloading and using any plugin:

1. I think you should always try your best to download the plugin from the WordPress Plugin Directory.

2. Many times the plugin maker doesn’t finds time or useful to list his plugin in the wordpress directory. In that case make sure you are downloading from Original source but before doing that first look at the comments made by people on that plugin to know whether or not it’s causing any problem or not. Also completely make sure that it is really the original plugin maker site because sometime what happens that hackers make review of the plugin on their fake blogs and place their download link which contains their bad plugin! So always Keep these things in mind.

Some great articles on Securing your WordPress:

1. Hardening WordPress from WordPress Codex
2. Three tips to protect your WordPress installation from Matt Cutts
3. 10 Steps to Protect Admin Area in WordPress from SmashingMagzine
4. Protect Your Admin folder in WordPress by Limiting Access in .htaccess from WP Beginner
5. Protecting Your WordPress Blog from Lorelle

Hope you will find this article very useful for strengthning your wordpress. If you are also using any plugin to secure your wordpress then don’t hesitate to tell us here by making a comment.

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Article Written By Sushant Risodkar

Yo! I'm +Sushant Risodkar (noteeboyz.13@gmail.com) & my nickname on web is Typhoon. I'm a 18 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.

Sushant Risodkar has written 372 superb article(s) on this blog