This is a guest post by Michael Cusden from SimplyCast.com
Strangely enough, sometimes the best way to see whether your email marketing campaign is doing well or not is to do some internal testing. Just for a moment, you can disregard what your metrics and analytics tell you and put the changes you want to make out to your subscribers directly.
But, first, let’s figure out how to set up testing so that it provides you with honest-to-goodness results.
- Pull 100 random email addresses from your list
- Divide them into two separate groups
- Only test one change at a time
- Set one group as the control (what you’re already doing) and the other as the change
- Monitor the results
- Request feedback through directed surveys about which your subscribers prefer
We’re going to look at 4 of the most common places that marketers like to update in their emails and walk you through how to do it.
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This is a guest post by Carlo de la Paz from Branders.com.
Planning for email marketing strategies is like producing a film or movie. There are many “production stages” involved.
In filmmaking, you can’t just grab a video recorder and shoot scenes right away. You need to follow a timeline that will allow you to take care of the many aspects and requirements of the project.
It is the same with email marketing. There is a need to follow a sequence so you can plan, execute work properly, and finally, gauge the results.
If film making has pre-production, production, and post-production stages, so does email marketing. You need to make sure to adhere diligently to these three stages so you won’t miss anything.
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This is a guest post by Jesse Langley from TechNected.com.
Along with other social tools, every blog in existence has an email sign-up. Signing up for an email is a sign of faith in the blog from the visitor. They’re putting their faith in you to give them interesting, relevant content.
Like any social contract, though, there are consequences if you break that trust: the dreaded unsubscribe button.
If readers unsubscribe, you can pretty much guarantee they won’t be coming back to your blog. Most people passively cut through their email content. Once they’re annoyed enough with you to actually go through the process of unsubscribing, they’re annoyed enough to stop visiting your site. Email marketing is only as valuable as its content.
The worst thing you can do is tell your readers every single time a post goes up. The truth is, they may love your site, but no one but your mother cares that much about your site. The trick, then, is to find a balance between overwhelming your readers and not communicating with them at all.
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This is a guest post by Jesus Ramirez from MarketingUnfolded.com.
A “squeeze page” (sometimes referred to as an “opt-in page”) is a one page website whose sole purpose in life is to capture the visitor’s contact information.
Capturing your visitor’s information is the best way to build your list. And the best way to make money online.
Increasing your conversion rates means to increase your revenue.
Unfortunately for you there is a lot of ways to easily screw the whole thing up, costing you money!
Here is a list of the top four things you can do to kill your conversion rates on your squeeze page:
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Top 10 Search Terms: • squeeze page conversion rate • best converting squeeze page
This is a guest post by Daniel Erhabor from FlutterMail.com.
Most internet marketers, old and new, are reluctant to use email marketing to its fullest because they are afraid of spamming. They are afraid of being labeled “spammers”. The truth is that there is a thin line between ethical email marketing and spamming.
In this article you will learn how to be the “Good Guy” in email marketing.
Before you learn how to be the good guy, you need to know what makes an email a spam message. When you know this, we can then highlight ways to avoid it and your messages will never be labeled as spam.
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