This is a guest post by Brandon Laughridge of MontageLoanPlace .
Bloggers have access to an advertiser’s dream – highly-targeted readers. So why can’t you make money off your blog? Maybe it’s time to start thinking outside the box.
There are other options out there that can bring in significantly more income than standard ads.
Below are the Top 5 Non-Advertising Methods you can try today if you’re ready to start better monetizing your blog.
1) Get Paid for “Spreading the Word”
Companies know that to get the word out about their company, service, or promotion, they need to be talked about on blogs.
Blogs represent a very powerful medium for announcing, reviewing and discussing a company’s services or products. But did you know you can get paid to do so? And this isn’t some tired paid review tactic.
A quick search of Twitter and the web shows these current offers:
- Mortgage Loan Place, the site I blog for, is having a Mortgage Calculator design/programming contest where they are giving out $10,000. In addition, they are paying the blogger that refers the winning entry $1,000.
- An online lender, VA Mortgage Center.com is growing and is offering a $20,000 bounty to anyone who refers them a new employee that they hire (for a specific position).
That’s just in the world of mortgages. What about your niche? Search Twitter here.
Keeping an eye out for these offers is an easy way to make a big pay day for your blog. It sure beats $.05 clicks from Google’s Adsense.
2) Sell Content
Create a Subscription-Based Section
This could be in the form of a ‘premium’ service, where you offer exclusive content or benefits to your most passionate followers.
This is a fantastic monetization strategy if you are willing to put in extra effort to create outstanding content. It can become a nice recurring income stream that relies on your talents, not search rankings or affiliate payouts. Examples of successful subscription models on blogs include SEOBook.com and TeachingSells.com.
Develop and Sell an eBook or Guide
Another path to a solid recurring revenue stream is to write a quality guide in your niche and sell it for a fee or add affiliate links and distribute it for free.
Your readers already trust your experience and expertise. If they read your posts consistently, it probably means they value your insight. Regardless of your area of expertise, there is someone out there willing to pay for your advice (if you are a true expert).
Start advertising your willingness to consult on your blog. Ask friends and business associates if they need assistance. Before long, you could have a nice set of client thanks initially to your blog.
4) Free Products and Services
Approach companies in your industry and ask them if they will supply you with free products or services for a review. Remember to provide an accurate review, even if it’s bad, and ensure the company understands this to maintain your integrity.
Companies give away all kinds of free products and services (consulting, event tickets, sports gear, and more) to anyone who will talk about them– for better or worse. This is not a way to bring in a lot of money, but a good way to get free stuff. Be proactive here and contact companies that sell products that make sense based on your blog and readership.
5) Sell Out!
If you are having trouble justifying the time it takes to maintain your blog with the income it brings, you could consider selling it.
Depending on the industry and visitors, you may be able to command a high price. One oft-cited example of blogger riches is BankRate’s $15 million acquisition of the Bankaholic blog. There have been thousands of blog acquisitions over the last few years. Many did not garner the publicity of Bankrate, but the money is there.
One word to the wise – if you are serious about this route, and have a blog bringing in lots of visitors and traffic, talk to an investment banker. They can help bring together the best buyers for your blog and ensure you get maximum monetary value.
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