Are You Getting The Most Out Of Your Article Marketing Efforts?

by John · 73 comments

This is a guest post by John who likes freelance writing and is an internet marketer. You can visit his website OnlineIncomeAchievement.com to know more about his work.

Traditional article marketing consists of writing an article and submitting it to article directories such as Ezine Articles, Article Base, Go Articles to name a few.

While this method of using articles for traffic worked swimmingly for a number of years, it doesn’t quite deliver the same results anymore. The growing competition in the field has made it less effective as a way of generating traffic to a website.

So, IS Article Marketing Dead? Not by a long shot.

Today, there are better ways to get the most out of your article marketing efforts. Instead of submitting your articles to the directories, you’ll be better served by submitting them directly to where your target market is hanging out. There are blogs, for example, that consistently get up to 400k (and more) unique visitors a month. Of course, the more popular the blog the tougher it will be to get your content selected, but you don’t necessarily have to shoot for the highest end of the spectrum to get decent exposure for your article.

There are websites and blogs for pretty much anything under the sun these days. This means that whatever niche you’re in, there will be online properties where people interested in your niche gather. Popular websites/blogs already have a loyal audience that comes in daily to consume content, and some of these sites actually invite content and would gladly publish your article as long as you submit original, quality content; all you ask in return is that they allow you to put a link to your website either somewhere in the article or in your author’s bio.

This means that, upon acceptance, your article is instantly exposed to thousands of targeted visitors every day without any extra work on your part. This will translate into a tremendous increase in traffic to your site, blog, squeeze page, etc. It’s a win-win situation. The website owner gets free, fresh content for his or her readers, you get exposure.

How Is It Done?

So, how do you find blogs that will accept to publish your article? An easy way is to run a Google blog search for a keyword in your niche and browse the results. You’ll find that some blogs, not all, will have a “Submit Article”, or something similar link that you can follow to find out about the guidelines for submitting an article for publication. Just make sure you do some research on the blog in question to determine if it gets enough traffic to make it worth your while.

Alternate Method

Another way to use your articles for massive traffic is to get them published in an online newsletter. Many businesses create their own newsletters as a way to build customer loyalty, some of these companies are always looking for content to populate the newsletter, and as such they will happily accept pre-written articles – it makes their life easier. All you have to do is contact the owner, via email or phone, and you’ll find that more often than not, you’ll get a favorable response.

A simple search on Google for “newsletters + your niche” will produce a slew of newsletters that you could approach by asking them if they’re looking for contributors. Obviously, they’re not all going to be looking for pre-written content, but some undoubtedly will – it is a numbers game. This is a very underused method, and while it does require a bit of extra work, the results can be more than worth it.

Some newsletters have subscribers in the 10’s or even 100’s of thousands. This provides a substantial exposure potential for your article; much more than you would get by submitting that same article to all of the article directories.

You can even sign up and become a subscriber to a few newsletters to get a feel for what they’re about and what they look like. This can help you decide on the ones that are best suited for your style of writing.


Final Words

An additional advantage of giving your articles to high-profile websites and newsletters is the fact that you do not need to worry about keyword research or assuring that you properly sprinkle keywords in your article for SEO purposes; you do not need Google in this instance because the high-profile website already gets its own traffic, or has a large list of subscribers in the case of the newsletter. How liberating is that?

Most article marketers think of search engines as the way to acquire traffic. There’s nothing wrong with this given that that’s where web surfers go to search for information; however, Google, or any other search engine, is not the only place to get traffic. There’s a load of traffic than can be acquired from various websites out there without the competition or having to keep up with Google’s ever changing algorithms.

Now, if submitting to article directories is producing results for you, by all means continue doing so. But, you’ll start to see a lot more traffic by taking it a step further and contributing content to popular sites and newsletters in your niche.


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About John

John is a freelance writer and internet marketer. He specializes in teaching the newcomer to the world of Internet Marketing how to create and monetize a website. For more info, please visit OnlineIncomeAchievement.com.

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Tory McBroom November 25, 2011 at 6:45 am

I still till this day use article marketing as the main way to push my niche sites to the top of google. Even after the panda update.

joe March 27, 2012 at 2:43 pm

i still think article marketing is a powerful weapon However i liked the idea of sending articles to newsletters as it is another way to drive traffic that I have not yet explored. Thanks for the insight

Anne April 24, 2012 at 5:59 pm

Truly liked the idea of sending my articles to be published in newsletters. It’s the first time i read about it and i must say i’m really really curious how it will turn out!! I’ll try it and get back to you!
Thanks!

Cody June 15, 2012 at 5:34 pm

Hey, know what? I’m in SEO for 5 years but just came across some good stuff that I didn’t know about. Sending articles along with newsletters will definitely help get more clicks to the websites. The thing is you need to make those articles short and simple and information-rich. That should work!

Andy June 26, 2012 at 9:12 pm

Hey,

I think article marketing should be about publishing on ezines (as you correctly pointed out), local newsletters, journals and your local chamber of commerce.

Sadly, people think that article marketing is about submitting an article to Ezinearticles to get a single backlink.

John June 28, 2012 at 7:16 am

All good advice. What I do before publishing my articles on any other sites is publish it on my blog first then promote it through a Twitter tweat, Facebook status update and Linkedin status update. I have found if the article has an interesting photo or image in it, the readership rate improves dramatically because people see that image when they log into their Facebook and Linkedin accounts

Sapari October 4, 2012 at 12:40 pm

I just tried this article marketing method but have not feel its effects.
And for the second method of the newsletter was still unfamiliar to me and worth trying. thank you for the lesson 😀

Lance November 27, 2012 at 1:28 am

This is useful for me… The hardest thing for me is deciding whether to use an article on my own blog or just for article marketing.. or re-writing the article which is such a nuisance to get unique content. The newsletter tip is cool too.

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