Content vs Marketing! Which is King?
This is a guest post by Felix Albutra of Make Money Blogging Online.
There many blog authors arguing which blogging method is king. Some says Content is the King and some says Marketing is the King.
For you, which is king? This post will express my opinion regarding these two successful blogging techniques.
Is Content a King?
As many other successful blogging gurus teach you, Content is the king of all methods to be successful on blogging business or internet marketing. Creating quality contents to your blog is indeed one of the best ways to drive traffic to your blog. Meaning, content is considered as the flesh of your blog while traffic is its blood. Having these two elements, would let stay alive on the blogosphere (the world of blogs).
Is having content on your blog enough to be successful in online business? There are many great articles I had read but they are not gaining much traffic. In other words, those quality articles didn’t receive good rewards from search engine to earn free traffic. In which the author end up to discouragement and abandoned their blogs because they haven’t earn money from it if they were willing to. It’s sad to say. Would you let it happen to you? I guest you won’t. What should you do?
Huh! Marketing is the King?
A blogger had already revealed his secret why marketing is the king and not the content. The first time I had read this article, I was convinced that I think he is right from the examples he had shown. But then I realized that marketing blogs without quality contents is like selling a rotten meat in the market. Who would try to revisit your blog if you don’t have the quality information which your readers need?
Content vs. Marketing
Upon balancing these two great strategies, I figured out that these two strategies must have in your blogging and internet marketing activities in order to succeed online. After creating quality content for your blog, you must apply the marketing processes you knew to gather readers or viewers all you have to do is to market that content to gather readers or viewers on it.
It’s not enough that you all have the quality contents on your blog where no one is reading or viewing on it, right? Because it only consumes your efforts and time without receiving profit reward from it.
You Decide! Which is King?
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Article written by Felix Albutra
I Felix Albutra a blogger like you who dreamed to be a pro. I share my blogging experiences and tips on my blog and also give some useful guides for newbie bloggers who want to earn money online. Check out my blog and see you there. You can also Follow me on Twitter!
Felix Albutra has written 1 superb article(s) on this blog
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86 Comments Add yours
Twitter: @deneilmerritt
September 17, 2009
9:53 pm
I always said this and I will still say it. SEO is king. You can’t rank content high in search engines without SEO.
Deneil Merritt´s last blog ..Membership Site Update
Twitter: @pinoymakemoney
September 20, 2009
1:05 pm
You got another idea. But I think SEO won’t work unless other websites won’t link to you because you don’t have good content and traffic which one of the requirements other sites recognize you.
I would give my idea. I think it is depend upon the situation. If you are a beginner, you must do this steps.
1. Research good keywords. I mean, have large number of monthly searches with low competition.
2. Submit sitemap to google and to different directories.
3. Create quality content at least 10-20 quality post related to the keyword you promote.
4. Apply the SEO that you knew say like for example, meta tags, link building and other processes
5. Market your blog. If you money, you do ppc advertising of space ad advertisement and other marketing method you knew that you think might effective to your blog.
If you have some idea you can post another comment. Or please visit my blog at http://sighnetdollars.blogspot.com
I think this link might also helpful to you. It is entitled, “Effective SEO Tips that Works for Me and You”. http://feedproxy.google.com/~r/sighnetdollars/~3/IvFUFk3u2ZM/effective-seo-tips-that-works-for-me.html
Thank you and good luck! By the way I am the author of this guest post.
Sincerely,
Felix Albutra – Earn Money At Home
Earn Money At Home´s last blog ..What Successful Bloggers Want to Teach to Us?
September 18, 2009
12:49 pm
I think both are kings on their own places because without content nobody can make any site or blog and without site the marketing is not possible.
September 19, 2009
6:07 pm
Felix,
you have written an open ended blog and invited opinions to it.Did you need to market it that much? I just saw the link and clicked on it and am writing my views to you in no time ! But you see this does not happen many times.How many open ended blogs can you write? You need to market the ripe with the not-so-ripe ones and keep your blogs diversified.You need marketing for this.So in my opinion the ratio of content:marketing is 60:40.What do you think?
Twitter: @BigMantacom
October 2, 2009
7:46 am
The poll results are really interesting to see. I think this can really be useful for getting a new site off the ground. As you mentioned, it’s tough to promote a site that only has a few articles or posts. Eventually the two start building off each other once you have some traffic and visitors – the content brings more visitors and the marketing promotes the content.
I think they go hand-in-hand to be really successful.
BigManta´s last blog ..Staying Focused: Create a Strategy Checklist for Your Site
Twitter: @KreCiDev
November 6, 2009
1:56 pm
You are right. Every blog needs some marketing. But if you are writing on topic, unique and mostly niche posts you will get more and more traffic from search engines. But you need to leave some links on the web so your site could be found. And if your posts are good marketing will be done by your loyal readers… So definitely content is a king (with some help of marketing…).
KreCi´s last blog ..MiniUrlz 1.1 is available to download!
Twitter: @mymonthlyincome
December 27, 2009
3:51 pm
In order to get Search engine Traffic, it´s important to targeted the right “low competition” keywords – to target these keywords can be seen as a kind of search engine marketing – can´t it?
Also you won´t get much traffic if you don´t build any backlinks to your website – except with keywords witha very very low competition – but the most of these keywords are delivering no or very little traffic.
Benjamin Huebner@Free marketing downloads´s last blog ..Article Submission Software – Free Downloadable Full Version!
Twitter: @senthilramesh
December 27, 2009
4:26 pm
But I am afraid, that low target keywords gets us less visitors. Isn’t it?
Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz
November 17, 2009
3:12 pm
Actually Content and Marketing are King and Queen, can’t produce children (money) without both. Having said that, consistency of both content and marketing must be there. No way the search engines can accept intense postings and marketing for just one month out of a year.
scheng1´s last blog ..Reflection on China Yuan and US Greenback
Twitter: @HollyJahangiri
December 5, 2009
12:28 pm
Anybody here actually got a PRODUCT to sell? Services? (As in services I am actually in the MARKET FOR?) Or is everyone on the Internet just trading ad spaces and selling reports on whether content is king or marketing is king?
Holly Jahangiri´s last blog ..Why are They on Facebook with No Face?
Twitter: @zxxxt
December 10, 2009
9:05 pm
I think its the latter. Very few bloggers has a service or product to sell aside from tips here and tips there. Well ExtremeJohn is marketing his business in his blog at least.
ZXT´s last blog ..My three month old blog
Twitter: @senthilramesh
December 11, 2009
8:10 pm
i agree with ZXT. Most of the people go with ad spaces and other stuff to dominate the industry.
Twitter: @senthilramesh
December 6, 2009
11:55 pm
Well to say simply, content is the well built palace. but who knows about it if you market or advertise it to others, so without marketing even the best of best content goes of no worth and without good content all the marketing efforts lead u to negative reputation among users who may spread the bad word causing you more harm. So, make ur content well crafted and your marketing strategies reach more.
Senthil Ramesh´s last blog ..What Does Google Say About These Websites
Twitter: @akira07
December 12, 2009
6:23 am
So just say the content is a house, and the marketing is it pilars, right?
Haha, anyway, but is there any people invest on marketing for a bad content
akira07´s last blog ..Make or Break – Website Review
Twitter: @senthilramesh
December 13, 2009
1:30 pm
Then they ultimately get nothing. They might be wasting the money.
Senthil Ramesh´s last blog ..How To Use Facebook Effectively
Twitter: @akira07
December 13, 2009
3:43 pm
And about it, i wonder if some content is bad for some people, but another people think it’s good. Which is right? So, if % of people saying it’s bad content bigger than % who said it’s good content, then the decision is “Not advertising it”
akira07´s last blog ..Make or Break – Website Review
Twitter: @senthilramesh
December 17, 2009
9:59 am
Those who says bad content is good, may be just boasting it for some sake. If a newbie likes an article that 50% good then everyone appreciate it and if it s done by a experienced person, then it will not be good as he can write an article that is 90% great. So, it all depends on how much knowledge u have and how clearly it reaches the readers.
Senthil Ramesh´s last blog ..7 Questions You Should Answer Before Blogging
Twitter: @deepikasuren
December 13, 2009
1:49 pm
No one will be there to spend like that. There should be a benefit on investing. Most probably good content get the higher priority
Deepika´s last blog ..I Drive You To The Next Generation: Regards, XML
Twitter: @senthilramesh
December 17, 2009
10:01 am
Yes though good content plays a major role , you get no traffic if you don’t market well and no one would spend for you if there is lesser traffic.
Senthil Ramesh´s last blog ..7 Questions You Should Answer Before Blogging
Twitter: @deepikasuren
December 31, 2009
11:30 am
Writing great content and promoting in a right way bring more traffic.This will automatically provide advertisement for our blog..
Twitter: @akira07
December 12, 2009
6:13 am
Mostly post said it’s both important. And i’m vote that option also. My reason is same with mostly reader opinion. But i wanna add more detail about it. Well, great content can do it marketing automatically, it’s all about viral,buzz,word of mouth, or something like that (There is too many term to say about “mouth to mouth marketing”), but we should not forgot that result from viral marketing is not a limit. So, you can do both of making great content to make viral marketing + conventional marketing. Double shoot.
akira07´s last blog ..Make or Break – Website Review
Twitter: @senthilramesh
December 13, 2009
1:31 pm
I think its word by mouth marketing you are referring to. Is it akira?
Senthil Ramesh´s last blog ..How To Use Facebook Effectively
Twitter: @akira07
December 13, 2009
3:40 pm
As i said, there is too many term to say about that marketing technique. So, all term is have same meaning.
akira07´s last blog ..Make or Break – Website Review
Twitter: @senthilramesh
December 17, 2009
10:02 am
Ok. Yes thats the basic and effective way. Convey to ur friends first, and it will start going on effectively.
Senthil Ramesh´s last blog ..7 Questions You Should Answer Before Blogging
Twitter: @mymonthlyincome
December 27, 2009
3:47 pm
In my opinion are both very important – of course I saw several sites ranking well in google with absolutly NO CONTENT (mostly “Product X” Review Blogs – without even a single post) – But in order to become a successful Blogger or online marketer, you don´t only need traffic to your websites or blogs, but also you need to convert this traffic into customers or subscribers – and this is really impossible without content.
Benjamin Huebner@Free marketing downloads´s last blog ..Article Submission Software – Free Downloadable Full Version!
Twitter: @senthilramesh
December 27, 2009
4:28 pm
Agreed, Benjamin. When it comes to converting them into subscribers content matters most. You can even get traffic by PTC but can you say how many of them really see or read your blog. Definitely not even a percent.
Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz
Twitter: @littlemissjhen
December 31, 2009
7:26 pm
I agree. Traffic is useless if they do not just pay to read or look at your posts, if they’ll like it, they you’ll win them as a subscriber.
January 20, 2010
1:33 am
I think there needs to be a balance between content and marketing. If you have content, you need to get the word out. If you can market, why would anyone spend time on your site or blog if it stinks?
I remember the days before blogging was big many of the “big time” SEO experts stressed the need for quality content. Marketing was rarely discussed. I opted to do both – even in the early days.
Twitter: @doomby
January 21, 2010
9:11 pm
I’d agree with the original post, that you can’t market rotten meat too long and hope customers keep coming back for more. That said, you can sell it at least once (and probably more …) if it’s marketed well. I’m sure we can think of some examples of well marketed not-so-good stuff around …
digga@make a free website´s last blog ..Ready, steady, shop: e-commerce is here.