This is a guest post by Felix Albutra who is Blogging For Profit.
There many blog authors arguing which blogging method is king. Some says Content is the King and some says Marketing is the King.
For you, which is king? This post will express my opinion regarding these two successful blogging techniques.
Is Content a King?
As many other successful blogging gurus teach you, Content is the king of all methods to be successful on blogging business or internet marketing. Creating quality contents to your blog is indeed one of the best ways to drive traffic to your blog. Meaning, content is considered as the flesh of your blog while traffic is its blood. Having these two elements, would let stay alive on the blogosphere (the world of blogs).
Is having content on your blog enough to be successful in online business? There are many great articles I had read but they are not gaining much traffic. In other words, those quality articles didn’t receive good rewards from search engine to earn free traffic. In which the author end up to discouragement and abandoned their blogs because they haven’t earn money from it if they were willing to. It’s sad to say. Would you let it happen to you? I guest you won’t. What should you do?
Huh! Marketing is the King?
A blogger had already revealed his secret why marketing is the king and not the content. The first time I had read this article, I was convinced that I think he is right from the examples he had shown. But then I realized that marketing blogs without quality contents is like selling a rotten meat in the market. Who would try to revisit your blog if you don’t have the quality information which your readers need?
Content vs. Marketing
Upon balancing these two great strategies, I figured out that these two strategies must have in your blogging and internet marketing activities in order to succeed online. After creating quality content for your blog, you must apply the marketing processes you knew to gather readers or viewers all you have to do is to market that content to gather readers or viewers on it.
It’s not enough that you all have the quality contents on your blog where no one is reading or viewing on it, right? Because it only consumes your efforts and time without receiving profit reward from it.
You Decide! Which is King?
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Article Written By Felix Albutra
Felix Albutra is a Blogger, Niche Marketer and a Virtual Assistant. He shares his experience about Blogging for Profit on his blog. Check him out!
Felix Albutra has written 5 superb article(s) on this blog
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Actually Content and Marketing are King and Queen, can’t produce children (money) without both. Having said that, consistency of both content and marketing must be there. No way the search engines can accept intense postings and marketing for just one month out of a year.
.-= scheng1´s last blog ..Reflection on China Yuan and US Greenback =-.
Anybody here actually got a PRODUCT to sell? Services? (As in services I am actually in the MARKET FOR?) Or is everyone on the Internet just trading ad spaces and selling reports on whether content is king or marketing is king?
.-= Holly Jahangiri´s last blog ..Why are They on Facebook with No Face? =-.
I think its the latter. Very few bloggers has a service or product to sell aside from tips here and tips there. Well ExtremeJohn is marketing his business in his blog at least.
.-= ZXT´s last blog ..My three month old blog =-.
i agree with ZXT. Most of the people go with ad spaces and other stuff to dominate the industry.
Well to say simply, content is the well built palace. but who knows about it if you market or advertise it to others, so without marketing even the best of best content goes of no worth and without good content all the marketing efforts lead u to negative reputation among users who may spread the bad word causing you more harm. So, make ur content well crafted and your marketing strategies reach more.
.-= Senthil Ramesh´s last blog ..What Does Google Say About These Websites =-.
So just say the content is a house, and the marketing is it pilars, right?
Haha, anyway, but is there any people invest on marketing for a bad content
.-= akira07´s last blog ..Make or Break – Website Review =-.
Then they ultimately get nothing. They might be wasting the money.
.-= Senthil Ramesh´s last blog ..How To Use Facebook Effectively =-.
And about it, i wonder if some content is bad for some people, but another people think it’s good. Which is right? So, if % of people saying it’s bad content bigger than % who said it’s good content, then the decision is “Not advertising it”
.-= akira07´s last blog ..Make or Break – Website Review =-.
Those who says bad content is good, may be just boasting it for some sake. If a newbie likes an article that 50% good then everyone appreciate it and if it s done by a experienced person, then it will not be good as he can write an article that is 90% great. So, it all depends on how much knowledge u have and how clearly it reaches the readers.
.-= Senthil Ramesh´s last blog ..7 Questions You Should Answer Before Blogging =-.
No one will be there to spend like that. There should be a benefit on investing. Most probably good content get the higher priority
.-= Deepika´s last blog ..I Drive You To The Next Generation: Regards, XML =-.
Yes though good content plays a major role , you get no traffic if you don’t market well and no one would spend for you if there is lesser traffic.
.-= Senthil Ramesh´s last blog ..7 Questions You Should Answer Before Blogging =-.
Writing great content and promoting in a right way bring more traffic.This will automatically provide advertisement for our blog..
Mostly post said it’s both important. And i’m vote that option also. My reason is same with mostly reader opinion. But i wanna add more detail about it. Well, great content can do it marketing automatically, it’s all about viral,buzz,word of mouth, or something like that (There is too many term to say about “mouth to mouth marketing”), but we should not forgot that result from viral marketing is not a limit. So, you can do both of making great content to make viral marketing + conventional marketing. Double shoot.
.-= akira07´s last blog ..Make or Break – Website Review =-.
I think its word by mouth marketing you are referring to. Is it akira?
.-= Senthil Ramesh´s last blog ..How To Use Facebook Effectively =-.
As i said, there is too many term to say about that marketing technique. So, all term is have same meaning.
.-= akira07´s last blog ..Make or Break – Website Review =-.
Ok. Yes thats the basic and effective way. Convey to ur friends first, and it will start going on effectively.
.-= Senthil Ramesh´s last blog ..7 Questions You Should Answer Before Blogging =-.
In my opinion are both very important – of course I saw several sites ranking well in google with absolutly NO CONTENT (mostly “Product X” Review Blogs – without even a single post) – But in order to become a successful Blogger or online marketer, you don´t only need traffic to your websites or blogs, but also you need to convert this traffic into customers or subscribers – and this is really impossible without content.
.-= Benjamin Huebner@Free marketing downloads´s last blog ..Article Submission Software – Free Downloadable Full Version! =-.
Agreed, Benjamin. When it comes to converting them into subscribers content matters most. You can even get traffic by PTC but can you say how many of them really see or read your blog. Definitely not even a percent.
.-= Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz =-.
I agree. Traffic is useless if they do not just pay to read or look at your posts, if they’ll like it, they you’ll win them as a subscriber.
I think there needs to be a balance between content and marketing. If you have content, you need to get the word out. If you can market, why would anyone spend time on your site or blog if it stinks?
I remember the days before blogging was big many of the “big time” SEO experts stressed the need for quality content. Marketing was rarely discussed. I opted to do both – even in the early days.
I’d agree with the original post, that you can’t market rotten meat too long and hope customers keep coming back for more. That said, you can sell it at least once (and probably more …) if it’s marketed well. I’m sure we can think of some examples of well marketed not-so-good stuff around …
.-= digga@make a free website´s last blog ..Ready, steady, shop: e-commerce is here. =-.
I think even good content but without the seo content will be in vain..
.-= learning blogging´s last blog ..Sedikit Tentang SEO =-.
Both are important. If the content is not good, traffic goes there but useless and if content is good and marketing lacks, the value of the content should reach to targeted audience.
.-= samantha´s last blog ..Spur Gears – Achievement in Mechanical Engineering =-.
I agree that both are important. But i think 25% goes to unique content and 75% success depends on your marketing. Because without creating the proper backlinks your unique content cannot come on google top rankings. While a poorly written article can come on 1st page with lots of backlinks for that keywords.
But if your website is an authority website in your niche, then your new unqiue articles, will be ranking higher without even a single backlink like ehow.com, ezinearticles.com etc. But you know that authority websites are only few.
This is really a never ending debate for most bloggers. But the answers is in you… But I realized that their is only one King in the Industry.
Want to learn who was that? Then you should read my blog post about this.
Thanks for all your comments my friend.
- Felix Albutra
I think it goes without saying that Content is King since it is the content that drive online marketing. The is no marketing without content.
I think that a blog needs to be built with a clear SEO strategy and excellent content but in the early stages a blog owner will very much rely on Internet marketing to get traffic. I look at the top ten ranking sites in my niche on a regular basis and many of them have domains and sites that are 8 – 12 years old, it is very difficult to compete with this. I therefore rely on marketing activities to get traffic and hope that this will forge incoming links and give me a better chance of getting to the top!
I am too to all of this, so I have been going to many different sites and blogs to get an idea what is important, what can help, and what not to do.Everyone has their own opinions, and from research, that is all mine is too. And in no way do I claim to be pro, but it does seem they are equally important.
If you want to cover a big topic and want to rank for a large number of keywords, especially longtail keywords, then you should have huge content on your site and lesser marketing. Marketing or backlinks are also important especially when you need to target a high competition keyword like make money etc.
Although content drives the market, without proper marketing the content is useless… So I guess neither is king but reliant upon each other?!?!? Hey thanks for the great post. Pretty insightful. It go me thinking about online marketing a little more. I always love finding out new info and others opinions
Content is always King; marketing is Queen and SEO is the ace. Do not blog because you want to make money, blog because you have something to share. The rest will fall in slowly.
I think it would have to be a mixture of the two. If you spend all the time marketing, and you content sucks, then even the people you get to your site will leave, but if you concentrate only on content, who reads it. You have to achieve a balance.
Both are definitely important, and without good content what is the point of marketing it in the first place? 1000 surfers an hour doesn’t matter if they all hit back.
In my opinion, both content and marketing are important – they are kings.
1) If a site has very great content, but do less on marketing. Then less people would know this site. Although one visitor would share this good site to others, or this site has great content to be friendly to search engines, but this is a long procedure.
2) If a site has less valued content, though have done a lot on marketing. When people come to this site and not interested in the poor content – they would not come back. Also, poor content would not be friendly to search engines. Eventually, this site would not be popular.
So both content and marketing are kings.
i think its a combo of 2 which is the king
if u write a gud blog post there is a chance that anyone else links to it but if u ask me to choose between the two i will go for marketing..i have seen so many gud blog posts unshared or uncommented just because lack of marketing.just my 2 cents 
Deepanshu recently posted..AIEEE 2011 Marking Scheme Revealed !! No 8 Marks Questions Surprise ! or is it
I think Marketing is King. I know a blog who makes better reviews of gadgets and yet he doesn’t have much traffic in his blog. Content takes effect if your readers comes back to you on regular basis it only means that you write articles well.
Hi, Its always beneficial to have a great content and a good delivery mechanism to support its readership. Content in any form is an experienced good, it the reader finds it good he/she may visit your blog or website again and again or else even with good marketing you will only end-up paying huge promotional money for your blog.
for me , both of them are equal.
If content is a king, no matter how good a content is but do not have huge traffic.
If marketing is a king, is the traffic that bring is quality enough? or just come and run only.
So for me, there are equally important which they can’t lose each other.
I think content is king in a way but marketing is important as well. A great content might reside in a site but i think it is of no use if the target readers do not find it.
Content creation is simply the starting point. Although it is great to write an engaging multimedia article with a compelling headline, you must also build effective link building and social sharing campaigns around that content otherwise it will simply never see the light of day.
Wayne Lambert recently posted..Transformational Vocabulary to Change Your Business
Quality content is a must have for any blog or website.But we must not forget that good marketing can sell a bad product.Most of the successful blogs use a mixture of content and marketing.Because in order to succeed you need a combination of both.So,in my opinion both are the king but the customer is the Emperor because ultimately your readers or clients decide whether your content is good or not.
Content is indeed the king especially now that Google Panda Update has been implemented. Nowadays, Google favors quality over quantity. They give more points to sites that have fresh, unique and high quality content over the sites that have articles that are poorly written.
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