This is a guest post by Felix Albutra who is Blogging For Profit.
There many blog authors arguing which blogging method is king. Some says Content is the King and some says Marketing is the King.
For you, which is king? This post will express my opinion regarding these two successful blogging techniques.
Is Content a King?
As many other successful blogging gurus teach you, Content is the king of all methods to be successful on blogging business or internet marketing. Creating quality contents to your blog is indeed one of the best ways to drive traffic to your blog. Meaning, content is considered as the flesh of your blog while traffic is its blood. Having these two elements, would let stay alive on the blogosphere (the world of blogs).
Is having content on your blog enough to be successful in online business? There are many great articles I had read but they are not gaining much traffic. In other words, those quality articles didn’t receive good rewards from search engine to earn free traffic. In which the author end up to discouragement and abandoned their blogs because they haven’t earn money from it if they were willing to. It’s sad to say. Would you let it happen to you? I guest you won’t. What should you do?
Huh! Marketing is the King?
A blogger had already revealed his secret why marketing is the king and not the content. The first time I had read this article, I was convinced that I think he is right from the examples he had shown. But then I realized that marketing blogs without quality contents is like selling a rotten meat in the market. Who would try to revisit your blog if you don’t have the quality information which your readers need?
Content vs. Marketing
Upon balancing these two great strategies, I figured out that these two strategies must have in your blogging and internet marketing activities in order to succeed online. After creating quality content for your blog, you must apply the marketing processes you knew to gather readers or viewers all you have to do is to market that content to gather readers or viewers on it.
It’s not enough that you all have the quality contents on your blog where no one is reading or viewing on it, right? Because it only consumes your efforts and time without receiving profit reward from it.
You Decide! Which is King?
[poll id=”5″]
i think its a combo of 2 which is the king 😛 if u write a gud blog post there is a chance that anyone else links to it but if u ask me to choose between the two i will go for marketing..i have seen so many gud blog posts unshared or uncommented just because lack of marketing.just my 2 cents 🙂
I think Marketing is King. I know a blog who makes better reviews of gadgets and yet he doesn’t have much traffic in his blog. Content takes effect if your readers comes back to you on regular basis it only means that you write articles well.
Hi, Its always beneficial to have a great content and a good delivery mechanism to support its readership. Content in any form is an experienced good, it the reader finds it good he/she may visit your blog or website again and again or else even with good marketing you will only end-up paying huge promotional money for your blog.
for me , both of them are equal.
If content is a king, no matter how good a content is but do not have huge traffic.
If marketing is a king, is the traffic that bring is quality enough? or just come and run only.
So for me, there are equally important which they can’t lose each other.
I think content is king in a way but marketing is important as well. A great content might reside in a site but i think it is of no use if the target readers do not find it.
Content creation is simply the starting point. Although it is great to write an engaging multimedia article with a compelling headline, you must also build effective link building and social sharing campaigns around that content otherwise it will simply never see the light of day.
Quality content is a must have for any blog or website.But we must not forget that good marketing can sell a bad product.Most of the successful blogs use a mixture of content and marketing.Because in order to succeed you need a combination of both.So,in my opinion both are the king but the customer is the Emperor because ultimately your readers or clients decide whether your content is good or not.
Content is indeed the king especially now that Google Panda Update has been implemented. Nowadays, Google favors quality over quantity. They give more points to sites that have fresh, unique and high quality content over the sites that have articles that are poorly written.
Mixture of both is great for a blog. If you just put money into it ,it wont work but having both will have great effect.
I agree with the both points. Content is definitely the king. No one can deny that. But, having marketing or promoting skills along with the quality content is the best way to get succeeded in Blogoshpere.
It’s important to build a proper network around the blog from the starting itself while considering writing quality content 🙂