This is a guest post by Felix Albutra who is Blogging For Profit.
There many blog authors arguing which blogging method is king. Some says Content is the King and some says Marketing is the King.
For you, which is king? This post will express my opinion regarding these two successful blogging techniques.
Is Content a King?
As many other successful blogging gurus teach you, Content is the king of all methods to be successful on blogging business or internet marketing. Creating quality contents to your blog is indeed one of the best ways to drive traffic to your blog. Meaning, content is considered as the flesh of your blog while traffic is its blood. Having these two elements, would let stay alive on the blogosphere (the world of blogs).
Is having content on your blog enough to be successful in online business? There are many great articles I had read but they are not gaining much traffic. In other words, those quality articles didn’t receive good rewards from search engine to earn free traffic. In which the author end up to discouragement and abandoned their blogs because they haven’t earn money from it if they were willing to. It’s sad to say. Would you let it happen to you? I guest you won’t. What should you do?
Huh! Marketing is the King?
A blogger had already revealed his secret why marketing is the king and not the content. The first time I had read this article, I was convinced that I think he is right from the examples he had shown. But then I realized that marketing blogs without quality contents is like selling a rotten meat in the market. Who would try to revisit your blog if you don’t have the quality information which your readers need?
Content vs. Marketing
Upon balancing these two great strategies, I figured out that these two strategies must have in your blogging and internet marketing activities in order to succeed online. After creating quality content for your blog, you must apply the marketing processes you knew to gather readers or viewers all you have to do is to market that content to gather readers or viewers on it.
It’s not enough that you all have the quality contents on your blog where no one is reading or viewing on it, right? Because it only consumes your efforts and time without receiving profit reward from it.
You Decide! Which is King?
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This is really a never ending debate for most bloggers. But the answers is in you… But I realized that their is only one King in the Industry.
Want to learn who was that? Then you should read my blog post about this.
Thanks for all your comments my friend.
– Felix Albutra
I think it goes without saying that Content is King since it is the content that drive online marketing. The is no marketing without content.
I think that a blog needs to be built with a clear SEO strategy and excellent content but in the early stages a blog owner will very much rely on Internet marketing to get traffic. I look at the top ten ranking sites in my niche on a regular basis and many of them have domains and sites that are 8 – 12 years old, it is very difficult to compete with this. I therefore rely on marketing activities to get traffic and hope that this will forge incoming links and give me a better chance of getting to the top!
I am too to all of this, so I have been going to many different sites and blogs to get an idea what is important, what can help, and what not to do.Everyone has their own opinions, and from research, that is all mine is too. And in no way do I claim to be pro, but it does seem they are equally important.
If you want to cover a big topic and want to rank for a large number of keywords, especially longtail keywords, then you should have huge content on your site and lesser marketing. Marketing or backlinks are also important especially when you need to target a high competition keyword like make money etc.
Although content drives the market, without proper marketing the content is useless… So I guess neither is king but reliant upon each other?!?!? Hey thanks for the great post. Pretty insightful. It go me thinking about online marketing a little more. I always love finding out new info and others opinions 😉
Content is always King; marketing is Queen and SEO is the ace. Do not blog because you want to make money, blog because you have something to share. The rest will fall in slowly.
I think it would have to be a mixture of the two. If you spend all the time marketing, and you content sucks, then even the people you get to your site will leave, but if you concentrate only on content, who reads it. You have to achieve a balance.
Both are definitely important, and without good content what is the point of marketing it in the first place? 1000 surfers an hour doesn’t matter if they all hit back.
In my opinion, both content and marketing are important – they are kings.
1) If a site has very great content, but do less on marketing. Then less people would know this site. Although one visitor would share this good site to others, or this site has great content to be friendly to search engines, but this is a long procedure.
2) If a site has less valued content, though have done a lot on marketing. When people come to this site and not interested in the poor content – they would not come back. Also, poor content would not be friendly to search engines. Eventually, this site would not be popular.
So both content and marketing are kings.