Content vs Marketing! Which is King?

This is a guest post by Felix Albutra who is Blogging For Profit.

There many blog authors arguing which blogging method is king. Some says Content is the King and some says Marketing is the King.

For you, which is king? This post will express my opinion regarding these two successful blogging techniques.

Is Content a King?

As many other successful blogging gurus teach you, Content is the king of all methods to be successful on blogging business or internet marketing. Creating quality contents to your blog is indeed one of the best ways to drive traffic to your blog. Meaning, content is considered as the flesh of your blog while traffic is its blood. Having these two elements, would let stay alive on the blogosphere (the world of blogs).

Is having content on your blog enough to be successful in online business? There are many great articles I had read but they are not gaining much traffic. In other words, those quality articles didn’t receive good rewards from search engine to earn free traffic. In which the author end up to discouragement and abandoned their blogs because they haven’t earn money from it if they were willing to. It’s sad to say. Would you let it happen to you? I guest you won’t. What should you do?

Huh! Marketing is the King?

A blogger had already revealed his secret why marketing is the king and not the content. The first time I had read this article, I was convinced that I think he is right from the examples he had shown. But then I realized that marketing blogs without quality contents is like selling a rotten meat in the market. Who would try to revisit your blog if you don’t have the quality information which your readers need?

Content vs. Marketing

Upon balancing these two great strategies, I figured out that these two strategies must have in your blogging and internet marketing activities in order to succeed online. After creating quality content for your blog, you must apply the marketing processes you knew to gather readers or viewers all you have to do is to market that content to gather readers or viewers on it.

It’s not enough that you all have the quality contents on your blog where no one is reading or viewing on it, right? Because it only consumes your efforts and time without receiving profit reward from it.

You Decide! Which is King?

[poll id=”5″]

No related posts.

111 thoughts on “Content vs Marketing! Which is King?”

  1. Actually Content and Marketing are King and Queen, can’t produce children (money) without both. Having said that, consistency of both content and marketing must be there. No way the search engines can accept intense postings and marketing for just one month out of a year.
    .-= scheng1´s last blog ..Reflection on China Yuan and US Greenback =-.

  3. Well to say simply, content is the well built palace. but who knows about it if you market or advertise it to others, so without marketing even the best of best content goes of no worth and without good content all the marketing efforts lead u to negative reputation among users who may spread the bad word causing you more harm. So, make ur content well crafted and your marketing strategies reach more.
    .-= Senthil Ramesh´s last blog ..What Does Google Say About These Websites =-.

        1. And about it, i wonder if some content is bad for some people, but another people think it’s good. Which is right? So, if % of people saying it’s bad content bigger than % who said it’s good content, then the decision is “Not advertising it”
          .-= akira07´s last blog ..Make or Break – Website Review =-.

          1. Those who says bad content is good, may be just boasting it for some sake. If a newbie likes an article that 50% good then everyone appreciate it and if it s done by a experienced person, then it will not be good as he can write an article that is 90% great. So, it all depends on how much knowledge u have and how clearly it reaches the readers.
            .-= Senthil Ramesh´s last blog ..7 Questions You Should Answer Before Blogging =-.

  4. Mostly post said it’s both important. And i’m vote that option also. My reason is same with mostly reader opinion. But i wanna add more detail about it. Well, great content can do it marketing automatically, it’s all about viral,buzz,word of mouth, or something like that (There is too many term to say about “mouth to mouth marketing”), but we should not forgot that result from viral marketing is not a limit. So, you can do both of making great content to make viral marketing + conventional marketing. Double shoot.
    .-= akira07´s last blog ..Make or Break – Website Review =-.

  5. In my opinion are both very important – of course I saw several sites ranking well in google with absolutly NO CONTENT (mostly “Product X” Review Blogs – without even a single post) – But in order to become a successful Blogger or online marketer, you don´t only need traffic to your websites or blogs, but also you need to convert this traffic into customers or subscribers – and this is really impossible without content.
    .-= Benjamin Huebner@Free marketing downloads´s last blog ..Article Submission Software – Free Downloadable Full Version! =-.

    2. I agree. Traffic is useless if they do not just pay to read or look at your posts, if they’ll like it, they you’ll win them as a subscriber.

  6. I think there needs to be a balance between content and marketing. If you have content, you need to get the word out. If you can market, why would anyone spend time on your site or blog if it stinks?

    I remember the days before blogging was big many of the “big time” SEO experts stressed the need for quality content. Marketing was rarely discussed. I opted to do both – even in the early days.

  7. I’d agree with the original post, that you can’t market rotten meat too long and hope customers keep coming back for more. That said, you can sell it at least once (and probably more …) if it’s marketed well. I’m sure we can think of some examples of well marketed not-so-good stuff around …
    .-= digga@make a free website´s last blog ..Ready, steady, shop: e-commerce is here. =-.

  10. I agree that both are important. But i think 25% goes to unique content and 75% success depends on your marketing. Because without creating the proper backlinks your unique content cannot come on google top rankings. While a poorly written article can come on 1st page with lots of backlinks for that keywords.

    But if your website is an authority website in your niche, then your new unqiue articles, will be ranking higher without even a single backlink like ehow.com, ezinearticles.com etc. But you know that authority websites are only few.

Comments are closed.