Content vs Marketing! Which is King?

This is a guest post by Felix Albutra who is Blogging For Profit.

There many blog authors arguing which blogging method is king. Some says Content is the King and some says Marketing is the King.

For you, which is king? This post will express my opinion regarding these two successful blogging techniques.

Is Content a King?

As many other successful blogging gurus teach you, Content is the king of all methods to be successful on blogging business or internet marketing. Creating quality contents to your blog is indeed one of the best ways to drive traffic to your blog. Meaning, content is considered as the flesh of your blog while traffic is its blood. Having these two elements, would let stay alive on the blogosphere (the world of blogs).

Is having content on your blog enough to be successful in online business? There are many great articles I had read but they are not gaining much traffic. In other words, those quality articles didn’t receive good rewards from search engine to earn free traffic. In which the author end up to discouragement and abandoned their blogs because they haven’t earn money from it if they were willing to. It’s sad to say. Would you let it happen to you? I guest you won’t. What should you do?

Huh! Marketing is the King?

A blogger had already revealed his secret why marketing is the king and not the content. The first time I had read this article, I was convinced that I think he is right from the examples he had shown. But then I realized that marketing blogs without quality contents is like selling a rotten meat in the market. Who would try to revisit your blog if you don’t have the quality information which your readers need?

Content vs. Marketing

Upon balancing these two great strategies, I figured out that these two strategies must have in your blogging and internet marketing activities in order to succeed online. After creating quality content for your blog, you must apply the marketing processes you knew to gather readers or viewers all you have to do is to market that content to gather readers or viewers on it.

It’s not enough that you all have the quality contents on your blog where no one is reading or viewing on it, right? Because it only consumes your efforts and time without receiving profit reward from it.

You Decide! Which is King?

[poll id=”5″]

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111 thoughts on “Content vs Marketing! Which is King?”

    1. Ya I agree that Content and Marketing; Both need each other for better profits and viewership. It’s very very tough to have any one and wait for the other to happen automatically.

  3. It depends on the type of webpage…a good landingpage does not need content, it needs nice pictures, good colors and a call-to-action and lot of links. but other webpages (e.g. education projects), they really need good content…
    .-= freakf´s last blog ..Was ist Stil? =-.

    1. Ya, But Landing Page even needs Content which will make people highly interested…So for most of the landing pages websites both are important..

  4. A web site with quality unique content people will want to link to,, that way the links will increase naturally! But if you don’t get the words of the site out through links(marketing), people wont see the site ( the world to come to your door) and wont be able to read the unique content in it and therefore won’t attract the natural links.
    So one shouldn’t be left behind, if you have the good content in the first place then people will link to it , best of both worlds springs to mind! Marketing help build traffic, unique content maintains it.
    .-= Online shop hosting´s last blog ..F.A.Q =-.

  5. Everyone has a point but I think if you are a fairly new blogger then you need at least both, good content and marketing otherwise no one will see your content or no visitor will visit your blog again.

    On the other hand, if you are fairly popular blogger already say PR3 at least, then marketing can be lessened because your readers will market for you and Google already favoring you to some lower PR bloggers.
    .-= MichaelR@VoIP and Tech Blog´s last blog ..How to Improve VoIP Call Quality =-.

    1. You got another idea. But I think SEO won’t work unless other websites won’t link to you because you don’t have good content and traffic which one of the requirements other sites recognize you.

      I would give my idea. I think it is depend upon the situation. If you are a beginner, you must do this steps.
      1. Research good keywords. I mean, have large number of monthly searches with low competition.
      2. Submit sitemap to google and to different directories.
      3. Create quality content at least 10-20 quality post related to the keyword you promote.
      4. Apply the SEO that you knew say like for example, meta tags, link building and other processes
      5. Market your blog. If you money, you do ppc advertising of space ad advertisement and other marketing method you knew that you think might effective to your blog.

      If you have some idea you can post another comment. Or please visit my blog at http://sighnetdollars.blogspot.com

      I think this link might also helpful to you. It is entitled, “Effective SEO Tips that Works for Me and You”. http://feedproxy.google.com/~r/sighnetdollars/~3/IvFUFk3u2ZM/effective-seo-tips-that-works-for-me.html

      Thank you and good luck! By the way I am the author of this guest post.

      Sincerely,
      Felix Albutra – Earn Money At Home
      .-= Earn Money At Home´s last blog ..What Successful Bloggers Want to Teach to Us? =-.

  7. I think both are kings on their own places because without content nobody can make any site or blog and without site the marketing is not possible.

  8. Felix,
    you have written an open ended blog and invited opinions to it.Did you need to market it that much? I just saw the link and clicked on it and am writing my views to you in no time ! But you see this does not happen many times.How many open ended blogs can you write? You need to market the ripe with the not-so-ripe ones and keep your blogs diversified.You need marketing for this.So in my opinion the ratio of content:marketing is 60:40.What do you think?

  9. The poll results are really interesting to see. I think this can really be useful for getting a new site off the ground. As you mentioned, it’s tough to promote a site that only has a few articles or posts. Eventually the two start building off each other once you have some traffic and visitors – the content brings more visitors and the marketing promotes the content.

    I think they go hand-in-hand to be really successful.
    .-= BigManta´s last blog ..Staying Focused: Create a Strategy Checklist for Your Site =-.

  10. You are right. Every blog needs some marketing. But if you are writing on topic, unique and mostly niche posts you will get more and more traffic from search engines. But you need to leave some links on the web so your site could be found. And if your posts are good marketing will be done by your loyal readers… So definitely content is a king (with some help of marketing…).
    .-= KreCi´s last blog ..MiniUrlz 1.1 is available to download! =-.

    1. In order to get Search engine Traffic, it´s important to targeted the right “low competition” keywords – to target these keywords can be seen as a kind of search engine marketing – can´t it?

      Also you won´t get much traffic if you don´t build any backlinks to your website – except with keywords witha very very low competition – but the most of these keywords are delivering no or very little traffic.
      .-= Benjamin Huebner@Free marketing downloads´s last blog ..Article Submission Software – Free Downloadable Full Version! =-.

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