This is a guest post by Felix Albutra who is Blogging For Profit.
There many blog authors arguing which blogging method is king. Some says Content is the King and some says Marketing is the King.
For you, which is king? This post will express my opinion regarding these two successful blogging techniques.
Is Content a King?
As many other successful blogging gurus teach you, Content is the king of all methods to be successful on blogging business or internet marketing. Creating quality contents to your blog is indeed one of the best ways to drive traffic to your blog. Meaning, content is considered as the flesh of your blog while traffic is its blood. Having these two elements, would let stay alive on the blogosphere (the world of blogs).
Is having content on your blog enough to be successful in online business? There are many great articles I had read but they are not gaining much traffic. In other words, those quality articles didn’t receive good rewards from search engine to earn free traffic. In which the author end up to discouragement and abandoned their blogs because they haven’t earn money from it if they were willing to. It’s sad to say. Would you let it happen to you? I guest you won’t. What should you do?
Huh! Marketing is the King?
A blogger had already revealed his secret why marketing is the king and not the content. The first time I had read this article, I was convinced that I think he is right from the examples he had shown. But then I realized that marketing blogs without quality contents is like selling a rotten meat in the market. Who would try to revisit your blog if you don’t have the quality information which your readers need?
Content vs. Marketing
Upon balancing these two great strategies, I figured out that these two strategies must have in your blogging and internet marketing activities in order to succeed online. After creating quality content for your blog, you must apply the marketing processes you knew to gather readers or viewers all you have to do is to market that content to gather readers or viewers on it.
It’s not enough that you all have the quality contents on your blog where no one is reading or viewing on it, right? Because it only consumes your efforts and time without receiving profit reward from it.
You Decide! Which is King?
[poll id=”5″]
I’d say both are needed. Not all good content will rank high in the search engines, so you need to do marketing for those articles to get some readers. But doing marketing to get readers without having good content to read, is not going to get the readers to come back later.
.-= Klaus @ TechPatio´s last blog ..23 MacBook Pros, 14 iPhones And 9 iPods Stolen In 31 Seconds =-.
Content in the long run, and great for credibility whenever, marketing always second.
.-= Albert Fang´s last blog ..SEO Techniques That Worked for Me =-.
if you don’t know how to ” marketing ” then try to create a great content . but if you have both of them well then you know what to do
Great post, Felix . And I would add underlying both content and marketing is understanding what your customer or market wants. You could have great content and super marketing, but if you’re not delivering what your customer wants, then it’s, well, not important. In your examples above, even though the content was questionable (but the marketing was good), the message was also important to the target market – how to fix less than stellar relationship and work issues.Really a nice post.Thanks for sharing this wonderful post with us.
Which comes first, CONTENT or MARKETING?
I am happy that this article got lots of comments that people are debating which is king. As the author of the guest posted articles, I would like to invite you all to visit my blog for more useful information about blogging tips and earn money at home.
http://sighnetdollars.blogspot.com
http://bloggerguidez.blogspot.com
More debating article would come in our way which we couldn’t stop ourselves sharing our opinions and experiences in our blogging activities.
Thank you for all your comments. Wish you all the luck and good health. God Bless!
.-= Felix Albutra – SighNetDollars´s last blog ..Do you blog for people or for google? =-.
Back question to you, how many bloggers stop blogging within 6 months of blogging and why?
My answer is in this question. Sorry I am a lazy a** to answer the questions.lol
Here are some of my answers:
1. They got broke. By which can no longer support internet connection, hosting, and electricity bills.
2. Got frustrated by not seeing progress
3. Got other things to prioritize more
4. Drained off with ideas
5. Got sick
6. Lost interest
7. and lastly, like what you said. Got tired or lazy.
.-= Home affiliate´s last blog ..Do you blog for people or for google? =-.
One more, people quit when they can’t make money. It happened on many bloggers who couldn’t make money and quit blogging, so you can see many dead blog (Stop updating for months) on the internet now.
.-= Lee Ka Hoong´s last blog ..What Is Blogging Time Killer? =-.
Ya, It clearly shows Lack of Marketing Efforts which leads to this.
I think both are important, if one writes quality content it is very much important he optimize it properly to gain more visitors and ranking…
.-= Compute Live´s last blog ..Download Microsoft Office 2010 Build 14.0.4417.1000 =-.
I agree with Andi when he said,
“decent” content + great marketing is better than “great” content + “decent” marketing.
Absolutely, they are both important… but when it comes to making money online or off… good marketing will always have the edge. But a combination of great content and great marketing… is guaranteed to make you a lot of money!
.-= Doug Dillard´s last blog ..Custom Banner Package Giveway Winners =-.
For me, both of the content and marketing are equivalent. Marketing brings you new visitors, while content keeps your visitors to return your site for the next time, both of them are very important and I say both of them are kings!
Regards,
Lee
.-= Lee Ka Hoong´s last blog ..What Is Blogging Time Killer? =-.