Promoting Your Blog Without Search Engines

by Vishal Sanjay · 37 comments

This is a guest post by Vishal Sanjay of  DumbLittleBlogger.

I guess all of you were there at the time when the internet had no search engines, I was also there at that time, but too small to use the web. I still remember my mother having a list of excel sheets which were filled with web pages filed under particular categories, she would get those sheets from her friends and give it to some other of her friends.

One sheet would have up to 200 web pages and within a year a good quality directory would make it to 1000’s of netizens and the 200 web pages there would get some good targeted traffic for free. Well, that was back then when no one ever thought of a search engine, today search engines have revolutionized the web and we cant imagine a day with Google or Yahoo.

That is for a normal netizen, but what about we bloggers? I guess almost 35-45% of your traffic comes from Google and if some day Google just goes down or something happens to it’s algorithms, it could mean huge loses to all bloggers and internet marketers. Search engines are a great source of traffic and revenue, but today due to the intense competition, penetrating through its barriers could take months and sometimes even years.

None of my sites ever rank well on search engines, I never block search engines but I never optimize sites for it, but still my site gets good targeted traffic and also generates some sales. I never optimize my sites for search engines, I optimize it for users.

In the past few years search engine rankings have become the biggest assets for bloggers, but let me make it clear that users are your biggest assets, currently there are about 3 billion netizens, 120 million blogs (active blogs) and 200 well running search engines, so this makes it clear that your users are your assets. So, I would advise you to design your blog for your users and create user friendly content.
Without search engines people usually do the traditional and the best working way, that is ‘the word of mouth‘. Great sites like Facebook, Youtube started of with the word of mouth. First from their creators and then from their users and don’t forget there were hardly any search engines when Google started off.

There are many sites and social communities which can generate huge amount of traffic. These sites can generate such high traffic due to low competition. I would say go to places where large number of people gather, not large amount of bloggers. Always note one thing that if something is famous before you get there, then you don’t stand a chance. Recently, I heard about the high traffic potential of StumbleUpon, I tried it and things were great, but my traffic slowly declined as StumbleUpon popularity rose. Similarly, Twitter also have a great traffic potential, but it died out before I started to use due to it’s superb success, but I did succeed in gaining some followers, which many are struggling to do these days using proper ways.

The users from these sites see a lot more than your title, keywords, meta-description, link popularity and page rank. They see you, your contributions and your history. They spread your content to a new group of users and thus, increasing your reader base.

It doesn’t matter if you’ve already got a great source of search traffic, all I wanted to tell you is to create as many alternative sources of traffic as possible.

Just promote your blog thinking that search engines never existed.

About Vishal Sanjay

Hi, I'm Vishal Sanjay, a 14 year blogger and inetrnet marketer looking to make a fortune online. I am also an SEO expert and I have given service to many websites. I run 3 blogs and write on hubpages and squidoo. Check My Blog for more such tips. You can also Follow me on Twitter @dumbblogger

has written 4 superb article(s) on this blog

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Leah Dizon January 20, 2010 at 9:58 pm

nice…but it is still good if you can promote blog thru search engine…especially adsense publisher…google prefer organic traffic

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