This is a guest post by James Hewson from FreshEgg.com . In this post today, he reveals what HE DOES to increase click-through rate for his links when doing article marketing. I am sure enough that using his method, you would definitely achieve results like him.
For many years now, internet marketers have turned to article marketing to answer a couple of their website SEO needs. By writing a quality article and submitting it to one of the authoritative article directories (ezinearticles.com PR6, goarticles.com PR6) you will receive in return, one or two do follow back links to your website.
Links from powerful authoritative domains will help to earn your website some respect and therefore gradually, increases in search engine placement.
Steady Flow of Website Visitors
Given the authority of the domains which your articles sit, many thousands of visitors will visit the site each day in addition to visitors reaching your article from the search engines. If you have targeted the correct key terms which users are searching for, the chances are you will receive a nice flow of visitors to your article. The biggest hurdle most article writers face is getting the visitor to click upon the link within the author resource box at the bottom of the article.
If you have ever embarked upon any form of article marketing you will be aware of this problem which is extremely frustrating. There are a couple of principal reasons why writers experience very poor click-through rates (CTR) for their respective articles.
- Article Directory Site Design – One of the biggest hurdles to overcome is the site design itself – both leading article directories are designed for maximum CTR for their own ads and are not designed to encourage readers to the bottom of the page and your resource box.
- Poor Article Direction – When you are writing an article for directory submission your principal aim should be to draw the reader in (and away from the site ads) whilst taking them upon a journey.
This is where I turned around my article CTR’s from a measly 1-3% to a massive 20-45%!
The methodology is not difficult at all to grasp but once you do, you will see instant results. Remember that people need to be absorbed and drawn into the subject matter. You need to create a mindset of a small hill in your writing; you are leading them up the face of the hill and once at the top, begin to move quickly downhill towards the answers they are looking for.
Create A Structure For Your Writing With An;
1. Introduction (foot of the hill) – capture your reader at the outset, outline what you are going to do and how at the end (which is where your link is) you will reveal just how their problem (if it is a problem) can be solved.
2. Middle (the climb to the top of the hill) – This is where the main content is – ensure you do not give all the secrets away. You want to provide the reader just enough content to keep them sustained but not so much as they have found exactly what they were looking for and leave (without clicking your link).
3. Finale (gentle jog down the other side) – Now you have raised the reader to the top of your hill it’s time to take them by the hand and run down telling them all the while the answers lay just ahead (your link).
It really is as simple as that. By adapting these principles and the ‘hill mindset’ and they can be applied to just about any subject, my article CTR’s went immediately up. I generally never see any CTR’s less than 20% in all my writings now and armed with the above, can you as well.
Do let me know your thoughts on this method. I would like to know, what’s the average click-through rate you usually see for your articles? Is it good? Is it BAD? Are you happy with it? And do you have any technique that you use and would like to share with us that helps you getting great results with article marketing (if you do)?
Then what are you looking for?!! Hey! What? The comment form is below…Don’t you see it? I am waiting for your comment. 😉