This is a guest post by Daniel Cassady from BenchmarkEmail.com
How’s that blog going? Good, you say? Same here. Of course, I could use some more readers, but then again, who couldn’t, right?
Does this sound familiar?
If you’re a blogger – especially one that is trying to make money with your blog, there’s a good chance that you’ve spent your fair share of time trying to figure out how to lure new readers to your blog, and with varying amounts of success.
Most people tend to move toward social media sites like Facebook and Twitter when they want to increase their readership, and they are right to do so. The world of social media, if you didn’t already know, is growing by leaps and bounds every year, and with smartphones and tablets with built-in social media apps becoming as common as the rhinovirus, you can be sure that the influence social media has over the decisions people make will only grow stronger.
Then, of course, there is old reliable – email marketing. Not too long ago, email marketing was considered a passé tool for promoting and marketing. But, take a look at your inbox. Email marketing is back and in a huge way. Groupon and Living Social are two perfect examples of email marketing at it’s most successful.
So what does this mean for you, the blogger looking to hit it big?