Why Article Marketing FAILS To Deliver

This is a guest post by Anand Srinivasan who is the founder of KnewThis.com

We have all been there and done that. Article marketing is supposed to be one of the most genuine ways to get a lot of back link and traffic to our niche blogs. It is said that all you need to do is write one genuine article on an ezine directory and watch it getting copied all over the internet, thus getting you lots of back links. The ezine directory itself gets ranked in search engines thus earning you relevant traffic.

But how many of us have seen success with article directory? Yes, there indeed has been lots of people who have made considerable number of affiliate sales through article directories, but what I am talking about here, is the return on investment.


fail

Time is Money and from this perspective, article directories take a lot of time and effort.

Word Length:

Most article directories require you to write at least 300 word articles. How many such articles can you write in a day?

Time Spent:

Most of us are better off writing 5-10 sentence paragraphs, but writing a good article is an altogether different ball game. Even assuming one good article takes 20 minutes, it means you can hardly write two articles in an hour. Then comes the more arduous task of submitting it to the different article directories. Of course, there is software to do it, but then most of them are paid and most people do article marketing  because it is free. Otherwise, don’t you think they can simply buy links?

Site Name:

Most article directories easily give away that the article poster is simply trying to build links. A search engine visitor visting ‘GoArticles’ can easily realize that the website is a place where people submit articles which means that what he is getting is not genuine advice, but simply a promotion to the author’s website.

Conclusion

As a result of all these cons, while there are conversions from article directories, they are not how much one would like. The only people who seem to keep article marketing alive are those who sell ebooks that teach you how to do article marketing.

Have you tried article marketing? What has been your experience? Please do tell us in the comments.

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78 thoughts on “Why Article Marketing FAILS To Deliver”

  1. Pingback: uberVU - social comments

  2. article writing can give u returns on investments sounds cool…word limit is 300 i can write this kind of post hardly 1 per week it is a difficult job…y only ebook selling people keep it alive…i have not yet tried article marketing…btw anand a good guest post by you 😉
    .-= Lucifer@Blog Contests´s last blog ..Prizes Worth Over $1200 @FamousBloggers =-.

    1. Thanks Lucifer. That’s the point. With so much to write, though it does get traffic to you, if you think the kind of work that can otherwise get done in the time you write and submit articles to different article directories, the returns are really not equal to the time spent.

          1. Akira do you know how short is 150 words? It is just like a long comment with 3 to 5 paragraphs. Sometimes when I write in my blog I can see the word count in my WordPress and after my introduction I can see the word counts goes 100 already. So a couple more sentences and you’ll get to 150 words already and thats only for introduction. I will still add the body and the end part. In fact this very comment of mine right now is about 100 words already. Try to count and tell me how many exactly in your reply.
            .-= ZXT´s last blog ..Sunday’s Babe of the Week =-.

  3. Wow, this sounds great. I’ve never heard of a word limit at 300 words. I personally submit articles a lot to promote my website. I prefer goarticles and ezineartciles. Goarticles is my favorite, because it is lenient.

    2. Agreed..GoArticles is much lenient as compared to Article Directories. Nevertheless, with leniency comes the problem of lesser quality articles..Even if it is not your doing, if others are going to exploit the leniency, the website quality suffers and your articles fail to get you the returns that you want.

      1. But still confuse, is there any research which proving that 300 word article marketing is effective than a less one?

        In another source, mostly blogger said that don’t make too long article. And now, i think 300 is too long.

        Well, but if it’s for true. I’m sure 20 minute is not enough 😛
        .-= akira07´s last blog ..Make or Break – Website Review =-.

            1. Anyway for article directory, do you know “Cake” strategy? It’s better to not posting whole article. This is the example :

              10 Tips to seduce a girl

              ……………introduction…………..
              1. …………………….
              2 ……………………..
              3………………………
              4.
              5.
              STOP HERE…!!!

              Don’t post all of your 300 word article on here. Make them wonder about the rest and then their will click your link.

              Why cake? Because full cake is always interesting than a piece of cake.
              .-= akira07´s last blog ..Make or Break – Website Review =-.

      1. That’s the case when you’re not experience enough. When the one already make 3-4 article marketing and always do evaluation and correction, i’m sure their will rapidly make the next article marketing.

        It’s remind me on quotes “Experience is the best teacher”
        .-= akira07´s last blog ..Make or Break – Website Review =-.

  8. Article marketing is truly a powerful way to get one way backlinks to your site but you will need a lot of time or a lot of money to invest to someone who writes articles as their way of living.

    Whoever I think that article marketing is better than other ways to build a good backlink because they are free. most article directories provides a good back link since the the page where you link too has something to do with your site.
    .-= Paul @ entertainment tonight´s last blog ..Another Miley Cyrus nip slip scandal =-.

    1. You derive the maximum benefit out of article directories if you are going to write one unique article to each of the dfferent article directories, which rarely happens. Also, with so many duplicate articles around on article directories, the value of their link is already diluted, and with the time spent the returns on investment is not all too great.

  10. Article marketing transfer huge authority to your blog and sudden trust. Still wrting one good articles take time. Believe me this will help you in future. But don’t rely on article marketing fully. I saw one guy made 5 page website and did 50 ezines whats the use..he earn less then $1 per month.

    3. Of course, because article marketing is not just usual article which offering/persuate people to do something. It’s many factor. Maybe that guy not learning about copywriting or LSI? However, $1 is very very bad.
      Advice him to come and read article about it on smartbloggerz.
      .-= akira07´s last blog ..Make or Break – Website Review =-.

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