Why Article Marketing FAILS To Deliver

This is a guest post by Anand Srinivasan who is the founder of KnewThis.com

We have all been there and done that. Article marketing is supposed to be one of the most genuine ways to get a lot of back link and traffic to our niche blogs. It is said that all you need to do is write one genuine article on an ezine directory and watch it getting copied all over the internet, thus getting you lots of back links. The ezine directory itself gets ranked in search engines thus earning you relevant traffic.

But how many of us have seen success with article directory? Yes, there indeed has been lots of people who have made considerable number of affiliate sales through article directories, but what I am talking about here, is the return on investment.


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Time is Money and from this perspective, article directories take a lot of time and effort.

Word Length:

Most article directories require you to write at least 300 word articles. How many such articles can you write in a day?

Time Spent:

Most of us are better off writing 5-10 sentence paragraphs, but writing a good article is an altogether different ball game. Even assuming one good article takes 20 minutes, it means you can hardly write two articles in an hour. Then comes the more arduous task of submitting it to the different article directories. Of course, there is software to do it, but then most of them are paid and most people do article marketing  because it is free. Otherwise, don’t you think they can simply buy links?

Site Name:

Most article directories easily give away that the article poster is simply trying to build links. A search engine visitor visting ‘GoArticles’ can easily realize that the website is a place where people submit articles which means that what he is getting is not genuine advice, but simply a promotion to the author’s website.

Conclusion

As a result of all these cons, while there are conversions from article directories, they are not how much one would like. The only people who seem to keep article marketing alive are those who sell ebooks that teach you how to do article marketing.

Have you tried article marketing? What has been your experience? Please do tell us in the comments.

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78 thoughts on “Why Article Marketing FAILS To Deliver”

  1. I ever write article marketing, but post it on forum thread. In that time, i sell DVD. It’s not sell well, i’m only sell about 10-15 package per month. But, i think the investment is already returned.
    Well, need to exercise more.
    .-= akira07´s last blog ..Make or Break – Website Review =-.

  4. Writing articles for the sake of marketing will have a tendency to sound impersonal. If you got the time, this is supposed to work. But there are better ways available.

  6. For me , i haven’t tried this marketing type before but i hear it has good revenue in getting back links and having attention in Search Engines too , I still gather more information about and hope it really helps us achieving at least what we hope for our sites .

  7. About time spent, it’s not for writing time only. It’s because sometime we want to use picture/graph on our article. Looking for pic is also take our time, right?

    Using picture, your article marketing become more interesting
    .-= akira07´s last blog ..Make or Break – Website Review =-.

    1. yes Lady it takes time also but not always people care for pictures , they give care to what is written inside article, am one of persons that don’t give attention to photos or graphs like giving care to the article point and way is written …

      1. Well, yes that the text-content itself is more important. But just look this article as example, a pic of girl bring a bad-score paper is adding more color, right?
        So, try to add pic, only if you have free time. Hmm…but i think looking for pic is need only 10 minutes.
        .-= akira07´s last blog ..Make or Break – Website Review =-.

      1. What url? Like what I’ve said. Article marketing is my weakest link, meaning I am not into article marketing. Clearer means concise and precise…to the point. Readers will unedrstand right away without having to read it the second time around.

        Are we clear?
        .-= ZXT´s last blog ..What’s Hot on YouTube =-.

  9. Personally, I think you should NOT submit to article directories, especially not for links. Your time would be better spent writing articles for your own site and if your content is good, people will link to you naturally.

    Web and article directories seem to be really popular (along with forum signatures) for the wrong reasons and therefore the purpose of them has been tainted. I am also wondering if press releases are starting to become tainted as well.
    .-= Keith@Business3.0´s last blog ..Do-Follow Comments and Comment Luv =-.

  10. I made an attempt at article marketine with little success. I spent several hours writing an article to the proper specifications, with proper SEO, only to achieve little new visitors. Sure, I initially got an influx of visitors but that fizzled away after a few months. I could have spent that time writing new posts on my blog

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