This is a guest post by Matt Adamo who loves talking about blogging, copyrighting, social media and you can read his blog at MattAdamo.net
Since the beginning of time there has always been an evil to match every good. Hercules had Hades, Mufasa had Scar, and of course ….. Luke Skywalker had Darth Vader. Now I’m sure you’ve heard the quote “History Repeats Itself“, well that’s exactly the case for bloggers.
“For every great blog out there, there is a spammer just waiting to pounce on it.”
Well luckily for bloggers, we can actually use spam as a weapon against itself. The one major flaw to spam is that it is VERY easy to spot. Just like anyone in life who is a fake, your natural human instinct can figure them out really quick. So just by being considerate, engaging, and “real”, we can actually stand out of the crowd and get some serious exposure.
But before I talk more about that, lets learn the different type of spammers. We’ve all seen ’em, we’ve all deleted them, and we all HATE them.

First we have the “Bait & Switchers”
They usually post something like this…
Great Article,
learn how you can make money online here —> www.Ispampeoplealot.com
Then we have the “Top Commenter” spammers
There only goal is to get as many post on your blog as they can. They do this to get a quick backlinks or to try and get on the “Top Commenter” list if you have it.
Usually they just see your article and write 2-3 words like “nice post man blah blah”
We also have the blatant generic advertiser spammers
These people have absolutely NO interest in your blog. They use some type of software to find random wordpress blogs, and then in hopes of a backlink they will write something like…
I find “insertsitenamehere.com” to be a really informative site. The posts here are fun to read and also very engaging.
They never post with normal names. Always with an anchor text like “car insurance quotes”.
Lastly we have the straight up bots
These are usually in a different language or make absolutely NO sense. Usually they have some random letters with a hyperlink in the middle.
[Admin Note]: Actually these are basically built for spamming into forums but they also take wordpress blogs as forums..They use codes which are functional on forums but not on wordpress blogs due to which only their links gets published instead of proper anchor text link on blogs.
So now that we know how to spot them lets talk about how to beat them. Like I said before, With all of the spam out there it’s important to make yourself stand out of the crowd. Doing a few little things can really make you seem considerate and “REAL“.
Being a blogger, I really love getting a sense of community and the best way to see that is through blog comments. When I see that someone leaves quality blog comments, I almost always go to their blog and leave a comment on their posts, re-tweet it, and if it’s really good; share it on my blog. Not only that but if other commentators see a really informative comment they will want to check out your site and see what you’re all about (I know for a fact, because I get over 150 hits a day to my blog from blog comments).
If you can learn how to leave quality blog comments than you can really differentiate yourself from the spam and get some great exposure. (This works the same for @ messages on Twitter, and pretty much anything on Facebook)
So here is what you need to do…
- Make sure when your write your comment you really connect with what the reader was saying. Yea, you might think the post was great, but don’t just write “great post”. Tell the blogger why you liked the post. As a blogger I always take these comments to heart and find ways to reward these bloggers.
- Make sure you comment regularly on people’s blogs. Subscribing to lots of blogs is a great idea. Leaving a quality comment is a great idea, but leaving one on every single post is an AMAZING idea. The blogger will really start to notice you and you wouldn’t believe the opportunities that could open up. (traffic, reviews, jv partners,money etc…)
- Continue with a conversation or start your own. Frequently on blogs in the comment section you will see a little discussion of it’s own. Join in and let yourself be heard, or even start your own discussion.
Some final thoughts
The biggest thing is to make sure you differentiate yourself from everyone else out there. Sometimes spending the extra 30 seconds to write 2 sentences can really make a difference in the long run.
Blog hard, Blog strong!
Always – Matt Adamo
Even I hate spam, but I think every blogger has spammed once or twice to generate traffic to his site. I recently heard about this forum which allows spamming and self promotion, that news got it thousands of visitors making it very popular.
.-= Vishal Sanjay´s last blog ..Promoting your blogs killer articles =-.
Lols..That’s a strange marketing done by that forum..Do let me know that forum through mail..I would like to see how people spammed that forum. 😮
Surely, we have to fight with the spammers on our blogs. Some times I get lengthy message my blog posts, but when I check whether these they are already used somewhere else, I simply delete them and If they are fresh and new, I simply approve them. I don’t think much approving a comment with a link in its body, if the comment is relevant and the presence of that link in the comment makes sense
.-= Anil Gupta´s last blog ..Paypal stopped sending receiving personal payments in India =-.
Based on what you taught in this post, I wouldn’t consider this type of blog marketing as spam. If your intent is to add value to a post, or contribute to the overall community, then your comment is a welcome bit of info. I’m sure most blog owners are spam savvy – deleting the blatant spam comment.
Nope Kathleen you got the wrong message..Actually Matt is telling how to avoid marketing through blog commenting ‘The Bad Way” and at the end he tells what you should do to make your comments stand out from everyone.
I am not sure, are you teching people how to spam for comment links? Maybe I am confused, but that is what is looked like….
.-= Keith@Hot Blog Tips´s last blog ..Add Feeds To Your Facebook Fan Page =-.
As you know that blog commenting is a great way of marketing anything but some people take it to the wrong way. The use some tools or even do it themselves the thing which many blog owners hate – “SPAM”…There are many kinds of spam about which it has been discussed in this post and which you should avoid if you don’t want to get recognized as a spammer.
Then he explain how by following some simple tips you can make your comments look perfect and not a spam.
This is what this article has to say 😉
I think it just needs a new headline.
.-= Dennis Edell´s last blog ..Here We Go! Theme Construction Part 1 – Your Participation Is Wanted-Needed! =-.
I think the main problem that spammers have is that they have nothing to do with their time and rather than do something productive, they decide to waste their time visiting blogs and commenting with complete dribble! Maybe if they got a good paid job and made something of their lives they wouldn’t have to do it….. Gggrrrr they make me so mad!!!!
.-= Karen @ Blazing Minds´s last blog ..Project 365 Photo A Day #38: Like My Coat? =-.
That’s one of the main problems Karen, most if not all at this point use automated software; click click, no personal time spent.
.-= Dennis Edell´s last blog ..Here We Go! Theme Construction Part 1 – Your Participation Is Wanted-Needed! =-.
I think he wants to teach people how to make sure their comments are not mistaken for spam. That’s a good topic, actually.
.-= Anne Moss´s last blog ..The Thesis Theme – First Impressions =-.
Yup, you got that right and yes it’s really a nice topic that’s why I published this guest post 🙂
Confused. Leaving valid, relevant comments on other blogs isn’t spam. ???
.-= Alison Moore Smith@Start Blogging in 1 Week´s last blog ..Pretty Link Pro is My Favorite WordPress Plugin =-.
NO he isn’t talking about that…He is telling how should avoid posting spammy comments on blog “EVEN” if it was not your intention..Some examples of Spam comments have been included in this article which you should avoid as much as possible…
Then he talks how you can craft your comment to make it look genuine..
I hope now you would have understood the message from this article.
Spamming has always been a problem before several commenting systems have been developed to stop spams. But as long as a particular blog allows its readers to comment, you have no other choice rather than just moderating spam comments. I think the only way to prevent this is to close commenting, like that of the Zen Habits- which is not a good idea for small blogs.
.-= Cebu Tech Blogger´s last blog ..Microsoft Office 2010 RC Torrent Download =-.
Blog comment spam is becoming a big problem on the net, I do check the links in the name to see where they’re going. If someone posts just a simple “nice article” and I see it goes to a legitimate website i don’t delete it.