How Brands Can Utilise Pinterest As Part Of Their Wider PR and Social Media Campaigns

This is a guest post by George Guildford from Punch Communications.

With over 10 million users and counting, Pinterest has quickly become the latest social media platform to get bloggers, social media agencies and businesses talking.

Essentially, Pinterest is a visual bookmarking platform, almost like a social media scrapbook. With a focus on image-based posts, Pinterest enables users to collect visual content they discover anywhere online and ‘pin’ it to their Pinterest profile using their own customizable ‘Pinboards’. Other users can then ‘Repin’, ‘Like’ or ‘Comment’ on images, with activities then appearing in a real-time feed for fellow ‘pinners’ and members to see.

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