Yesterday, Google-Adsense announced on their blog about a new feature on which they are working on – “Category Filtering”. Category Filtering is not a new thing in Web advertising. We have seen it already seen it on popular PPC click site like Adbrite and Bidvertiser. But now the giant G is also bringing it for their Adsense users.
They say that “Category filtering will provide publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.”
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