7 Important Steps for Perfect Blog Promotion

by Sushant Risodkar · 38 comments

Right now if you surf the web you will find thousands of blogs dead and haven’t been updated from many months. According to Technorati, millions of blogs gets abandoned just after their launch that  means only few people visits them just because the blog owners don’t perform blog promotion properly.

Blog promotion is a very important thing that many blogs are failing to do, with the end results that no matter how good their blogs are, visitors are still very low and that makes them fail to generate a worthwhile income. If you do a good blog promotion, it will certainly boost your affiliate sales and achieve excellent multiple top rankings in the major search engines and directories for your blog.

First of all, you should start your blog promotion efforts by listing it at some of the most popular internet directories. Because they can send you substantial amount of traffic and could affect the ranking in various search engines. It is better to make sure that your blog is present in all of the major directories before doing anything else. Blog promotion should be the most important part of your blog marketing plan. It’s not sufficient just to design a beautiful blog, put in on the Web and start sharing content.

Promoting your blog has to be done frequently if you want to get a nonstop stream of traffic to it. If you don’t make traffic go to your blog, your blogging profits will be nothing.

Here are 7 Important Steps for Perfect Blog Promotion:


1. Create A Blog Marketing Plan-

While constructing your blog, create a plan on how you are going to promote it when it is ready to be read by web readers. While doing so, keep this tip in mind – “Try to pretend you’re a readers when you’re developing it”. It’s too effortless just to view your blog from your own point of view. You need to have a clear visualization for your  goals (short and long term) you wish to attain and the strategies of how you will be going to carry them out.

2. Define Your Goal –

A lot of newbie bloggers promote their blog without purpose in a field which is too large, for instance they may use bulk mailing as one of their promotion strategies. You may get some amount of traffic but the chances are you will not make any affiliate sales because of the wrong people you have targeted. Getting targeted users to your blog, will increase your money balance, because they will have more interest in your products than advertising to a general audience.

3. Try Different Advertising Strategies –

Trying out only one kind of promotion tactic is never advisable because you never know which one won’t work for you sometime. Using more ways of promoting like search engines, email, marketing, forums, writing articles etc, you will have a greater chance of having traffic on your blog.

4. Be Punctual in Blog Promotion –

For driving traffic constantly to your blog, you must promote it endlessly i.e. you should do it regularly. “Web Traffic is a kind of blood for your blog which needs to be continuous”. For example, you could always try to optimize your web pages for the search engines; resubmit them if needed or  visiting discussion forums daily will help to get steady flow of traffic to your blog.

5. Keep Checking the Money you Invested –

You should always keep the track records of how much money(if you have) you invested in your blog promotion plan and what earnings you received in return. This will be called Return on Investment(ROI). This will keep you away from wasting large amount of money thrown aimlessly into advertising if it is not working for you.

6. Analyze your Blog Traffic –

Many blog owners doesn’t have any means of tracking or analyzing their blog traffic. Mostly they think it is not so useful and a waste of time. But for them I want to say that by Analyzing your Blog Traffic you can identify what marketing strategies are doing well for your blog. Based on the data you could then modify some part of your blog promotion plan to improve your traffic. Your analysis may consist of what popular keywords your visitors are using to find your blog, which pages of your blog are the most visited and where your visitors are coming from. These are necessary information you should know, instead of blindly promoting your blog and hoping for the best.

7. Keep Testing and Tracking your Results –

While running an effective online blog marketing operation by advertising, you need to always test what works and what doesn’t. Tracking an answer to an ad may cause you to refine it until it generates a great return on the money you invested(described in pt.5). Once your results are all right, then you can roll out your ads on a bigger scale and invest large amount of money.

Trying out these simple Blog Promotional Steps; you will simply see better results in your blog traffic and money earned from it. If you have some idea to share on it then don’t forget to comment below.

About Sushant Risodkar

Yo! I'm +Sushant Risodkar & my nickname on web is Typhoon. I'm a 19 yrs. old young blogger from India & the owner of SmartBloggerz. If you are looking for SUCCESS as a blogger & affiliate marketer then SmartBloggerz is the right blog for you. You can follow me on Twitter or be my friend on Facebook. And hey! Don't forget to LIKE SMARTBLOGGERZ on Facebook. Read more About Sushant Risodkar.

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George Serradinho July 23, 2009 at 1:40 pm

Some nice tips for blog promotion. I have to start promoting my posts more with social bookmarking programs and sites as I’m not doing that so much.
.-= George Serradinho´s last blog ..Serious Monday Roundup #1 =-.

akira07 July 24, 2009 at 7:54 pm

@George Serradinho, don’t you think social bookmarking is not too effective nowadays? Especially digg. Because sometime i’m also digg some site because my friend on my account tell me to do it and as a thanks, their will do the same when i recommending some site
.-= akira07´s last blog ..I’m participating on ReviveYourLife Contest =-.

Jenn July 24, 2009 at 8:14 am

Great tips for blog promotion. Those things are really a must to do as I have seen a lot of good blogs but yes, they do have few readers and visitors.

Liane YoungBlogger July 24, 2009 at 10:17 am

And most especially, learn from the legitimate professionals 😉
.-= Liane YoungBlogger´s last blog ..Optimizing Your Search Engine Results By Establishing Blog Connections =-.

Promotional Products July 26, 2009 at 9:47 am

These are some great tips, I especially like you prompt blogging suggestion. If you develop a schedule and have new posts on a regular basis there is greater opportunity to develop a better following and more return visits.
.-= Promotional Products ´s last blog ..10% Off First Promotional Items Order Reminder =-.

akira07 July 31, 2009 at 5:02 am

@Promotional Products, Agree, especially if the article is series article, we will interested to get back to now the rest of the article.

But posting on regular basis is very hard 😀 , sometime lazyness is can’t be helped. And just remind, in this blog there is no article about solve blogger block yet, right? I’m request. That thing is important for blogger
.-= akira07´s last blog ..July Contest Participation =-.

Typhoon July 31, 2009 at 3:29 pm

Ok I got your opinion. I will try to write on Blogger block asap.

sampaguita August 7, 2009 at 1:38 pm

Thanks for these strategies typhoon, to add more of these. considering the design and content are among the things we need to consider in promoting our blog. As to your blog, you have all these additions ^^ great job. keep it up and more power to you.
.-= sampaguita´s last blog ..Traffic Generation Methods You Can Use For Your Blog or Website =-.

Typhoon August 7, 2009 at 3:34 pm

Thanks for commenting and telling me your opinion.

Term Paper August 10, 2009 at 3:24 pm

I suggest increasing as much unique text as you can. If your bog is our of Google’s sand box then it will effect immediately.

Ross October 2, 2009 at 8:39 am

There are indeed a ton of dead blogs out there. The problem is that everyone thinks they have a great idea, and the bottom line is that for every 1 person who THINKS they have a great idea, 5 million other people already DID it.

Deepika December 7, 2009 at 5:10 pm

As i am a newbie in blogging, these are really good tips for blog promotion…We can also ask readers opinion and we should also write articles regularly in our blog.. we should promote our blog consistently.
.-= Deepika´s last blog ..Tips To Become A Unique Blogger =-.

Lucifer December 7, 2009 at 5:35 pm

Reader Opinino can be asked after the ending of each article telling them to share their views that can be good…
.-= Lucifer@Blog Contests´s last blog ..Prizes Worth Over $1200 @FamousBloggers =-.

Deepika December 12, 2009 at 8:09 pm

yeah i have started a discussion option at the end of each post from few days. And it seems to be working good.
.-= Deepika´s last blog ..I Drive You To The Next Generation: Regards, XML =-.

Rajesh August 16, 2010 at 12:35 pm

“Web Traffic is a kind of blood for your blog which needs to be continuous”
Awesome quote.. loved reading this line.
In all, you’ve done a great job. Nice 7 points.

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