7 Important Steps for Perfect Blog Promotion
Right now if you surf the web you will find thousands of blogs dead and haven’t been updated from many months. According to Technorati, millions of blogs gets abandoned just after their launch that means only few people visits them just because the blog owners don’t perform blog promotion properly.
Blog promotion is a very important thing that many blogs are failing to do, with the end results that no matter how good their blogs are, visitors are still very low and that makes them fail to generate a worthwhile income. If you do a good blog promotion, it will certainly boost your affiliate sales and achieve excellent multiple top rankings in the major search engines and directories for your blog.
First of all, you should start your blog promotion efforts by listing it at some of the most popular internet directories. Because they can send you substantial amount of traffic and could affect the ranking in various search engines. It is better to make sure that your blog is present in all of the major directories before doing anything else. Blog promotion should be the most important part of your blog marketing plan. It’s not sufficient just to design a beautiful blog, put in on the Web and start sharing content.
Promoting your blog has to be done frequently if you want to get a nonstop stream of traffic to it. If you don’t make traffic go to your blog, your blogging profits will be nothing.
Here are 7 Important Steps for Perfect Blog Promotion:
1. Create A Blog Marketing Plan-
While constructing your blog, create a plan on how you are going to promote it when it is ready to be read by web readers. While doing so, keep this tip in mind – “Try to pretend you’re a readers when you’re developing it”. It’s too effortless just to view your blog from your own point of view. You need to have a clear visualization for your goals (short and long term) you wish to attain and the strategies of how you will be going to carry them out.
2. Define Your Goal -
A lot of newbie bloggers promote their blog without purpose in a field which is too large, for instance they may use bulk mailing as one of their promotion strategies. You may get some amount of traffic but the chances are you will not make any affiliate sales because of the wrong people you have targeted. Getting targeted users to your blog, will increase your money balance, because they will have more interest in your products than advertising to a general audience.
3. Try Different Advertising Strategies -
Trying out only one kind of promotion tactic is never advisable because you never know which one won’t work for you sometime. Using more ways of promoting like search engines, email, marketing, forums, writing articles etc, you will have a greater chance of having traffic on your blog.
4. Be Punctual in Blog Promotion -
For driving traffic constantly to your blog, you must promote it endlessly i.e. you should do it regularly. “Web Traffic is a kind of blood for your blog which needs to be continuous”. For example, you could always try to optimize your web pages for the search engines; resubmit them if needed or visiting discussion forums daily will help to get steady flow of traffic to your blog.
5. Keep Checking the Money you Invested –
You should always keep the track records of how much money(if you have) you invested in your blog promotion plan and what earnings you received in return. This will be called Return on Investment(ROI). This will keep you away from wasting large amount of money thrown aimlessly into advertising if it is not working for you.
6. Analyze your Blog Traffic -
Many blog owners doesn’t have any means of tracking or analyzing their blog traffic. Mostly they think it is not so useful and a waste of time. But for them I want to say that by Analyzing your Blog Traffic you can identify what marketing strategies are doing well for your blog. Based on the data you could then modify some part of your blog promotion plan to improve your traffic. Your analysis may consist of what popular keywords your visitors are using to find your blog, which pages of your blog are the most visited and where your visitors are coming from. These are necessary information you should know, instead of blindly promoting your blog and hoping for the best.
7. Keep Testing and Tracking your Results -
While running an effective online blog marketing operation by advertising, you need to always test what works and what doesn’t. Tracking an answer to an ad may cause you to refine it until it generates a great return on the money you invested(described in pt.5). Once your results are all right, then you can roll out your ads on a bigger scale and invest large amount of money.
Trying out these simple Blog Promotional Steps; you will simply see better results in your blog traffic and money earned from it. If you have some idea to share on it then don’t forget to comment below.
Article Written By Typhoon
Yo! I am Typhoon a.k.a Sushant, a 17 yrs. old blogger from India and the owner of SmartBloggerz. Here I try to share useful Blogging related articles which would help a blogger to succeed. You can connect to me on Twitter.Typhoon has written 333 superb article(s) on this blog
July 21, 2009
10:05 pm
very good article, I’m also make some experiment with social media network to gain traffic. I call it traffic hunting. I use facebook, twitter, digg, stumble and technorati..I will update my experiment in my blog post.
fazreen´s last blog ..How to Get Massive Traffic Using A Social Media
July 22, 2009
2:50 pm
Gr8 to see you here fazreen. I will be checking out your blog in coming days to know more about yours “Traffic Hunting”.
July 21, 2009
10:32 pm
I do agree with you that the blog promotion techniques should be adopted by bloggers to promote blog & should be regularly updated with quality content, which is very necessary.This article will be helpful for me to promote my blog.Thanx…
Blogoof-The Online Earning Spot´s last blog ..First Method For Blogger To Make Money
July 22, 2009
2:49 pm
Thanks buddy. I hope this article will really help you a lot in your new blog which I looked at.
July 21, 2009
11:18 pm
These are great strategies to promote your blog. I am working on step 3 right now and testong out various advertising strategies to see what works best.
Tycoon Blogger´s last blog ..Is Social Spark ripping off bloggers?
July 22, 2009
2:47 pm
I hope you find the best advertising strategy which works for your blog very well
July 22, 2009
1:08 am
I don’t have any better ideas that what you have stated. I don’t think you missed a single thing. I just need to do more of all of your suggestions. The only thing I have done that has brought a few results is the Blog Catalog. Anyway, great suggestions, going to start working on them now.
Margaret Elmendorf´s last blog ..Why does you dog dig and what to do about it??
July 22, 2009
2:42 pm
Thanks Margaret for commenting. I am sure that if you perform all the listed points honestly and properly then you will see better traffic results.
July 22, 2009
2:00 am
Nice list dude.
All steps point to content promotion..
July 22, 2009
2:41 pm
Not directly but yes indirectly you can say few points are pointing to content promotion. But not all of them!
July 22, 2009
10:02 am
its a nice tipz for my low traffic blog..im applying this thanks.
lloydsbackyard´s last blog ..Marine Deck Officers Board Exam Results for July 2009
July 22, 2009
2:40 pm
I hope you wee see better results if you apply it honestly.
July 22, 2009
11:47 am
Nice article, bro and i’m agree with all of the point listed. And just for info, there is alternative ways to promoet your blog, it’s using contest. By making a contest, people will come to your blog and give advantage such give link, comment, etc.
This method of promotion still rare, but i know there is some blog using this method and did it. What is your opinion?
July 22, 2009
2:39 pm
Promoting blog through contest is a good way but it can’t be done every time. Blog contest can be taken as Alternative ways.
Main ways to promote to your blog properly are those which I have listed in this article./
July 24, 2009
5:03 am
@Typhoon, Yes, and also, i think contest as promotion have a weakness such your site will be silent again when the contest is ended, right?
akira07´s last blog ..I’m participating on ReviveYourLife Contest
July 24, 2009
2:16 pm
It won’t be like “silent” like a desert. Yes; there would be a little bit difference in the no. of visitors but my aim for these contest is to make few of visitors a “loyal reader” of the blog.
July 22, 2009
12:00 pm
Nice Tips I Re tweeted your Article.I already Implemented some of this tips on my blog.
Thanks.
July 22, 2009
2:37 pm
Thanks for re-tweeting it bu what’s your twitter profile. I am eager to know it..
July 22, 2009
12:43 pm
Thanks for the list, they are great. I have recently started to see what kind of advertising works on my blog, it’s hard work. I’m always trying to see what kind of traffic my posts are getting to see what my readers and visitors like.
George Serradinho´s last blog ..Serious Monday Roundup #1
July 22, 2009
2:36 pm
Ya, analyzing what kind of post are most popular on your blog helps a lot in boosting traffic if you write on the same kind of topic from time to time. I think your blog is right now getting popular for wordpress tips and thesis theme customization. Isn’t it?
July 23, 2009
1:49 pm
@Typhoon, Hi again, I’m trying to help others out where I can. WordPress is fantastic and I’m starting to enjoy it more and more.
I like Thesis to and have made some more alterations to my site.
George Serradinho´s last blog ..Serious Monday Roundup #1
July 24, 2009
10:18 am
@George Serradinho, Yup, I’ve seen your new site on Thesis and it’s cool!
Liane YoungBlogger´s last blog ..Optimizing Your Search Engine Results By Establishing Blog Connections
July 23, 2009
12:50 am
Great tips, number 3 should always be done. If you find something that works still look for ways to add to it for more traffic.
July 23, 2009
1:40 pm
Some nice tips for blog promotion. I have to start promoting my posts more with social bookmarking programs and sites as I’m not doing that so much.
George Serradinho´s last blog ..Serious Monday Roundup #1
July 24, 2009
7:54 pm
@George Serradinho, don’t you think social bookmarking is not too effective nowadays? Especially digg. Because sometime i’m also digg some site because my friend on my account tell me to do it and as a thanks, their will do the same when i recommending some site
akira07´s last blog ..I’m participating on ReviveYourLife Contest
July 24, 2009
8:14 am
Great tips for blog promotion. Those things are really a must to do as I have seen a lot of good blogs but yes, they do have few readers and visitors.
July 24, 2009
10:17 am
And most especially, learn from the legitimate professionals
Liane YoungBlogger´s last blog ..Optimizing Your Search Engine Results By Establishing Blog Connections
July 26, 2009
9:47 am
These are some great tips, I especially like you prompt blogging suggestion. If you develop a schedule and have new posts on a regular basis there is greater opportunity to develop a better following and more return visits.
Promotional Products ´s last blog ..10% Off First Promotional Items Order Reminder
July 31, 2009
5:02 am
@Promotional Products, Agree, especially if the article is series article, we will interested to get back to now the rest of the article.
But posting on regular basis is very hard
, sometime lazyness is can’t be helped. And just remind, in this blog there is no article about solve blogger block yet, right? I’m request. That thing is important for blogger
akira07´s last blog ..July Contest Participation
July 31, 2009
3:29 pm
Ok I got your opinion. I will try to write on Blogger block asap.
August 7, 2009
1:38 pm
Thanks for these strategies typhoon, to add more of these. considering the design and content are among the things we need to consider in promoting our blog. As to your blog, you have all these additions ^^ great job. keep it up and more power to you.
sampaguita´s last blog ..Traffic Generation Methods You Can Use For Your Blog or Website
August 7, 2009
3:34 pm
Thanks for commenting and telling me your opinion.
August 10, 2009
3:24 pm
I suggest increasing as much unique text as you can. If your bog is our of Google’s sand box then it will effect immediately.
October 2, 2009
8:39 am
There are indeed a ton of dead blogs out there. The problem is that everyone thinks they have a great idea, and the bottom line is that for every 1 person who THINKS they have a great idea, 5 million other people already DID it.
December 7, 2009
5:10 pm
As i am a newbie in blogging, these are really good tips for blog promotion…We can also ask readers opinion and we should also write articles regularly in our blog.. we should promote our blog consistently.
Deepika´s last blog ..Tips To Become A Unique Blogger
December 7, 2009
5:35 pm
Reader Opinino can be asked after the ending of each article telling them to share their views that can be good…
Lucifer@Blog Contests´s last blog ..Prizes Worth Over $1200 @FamousBloggers
December 12, 2009
8:09 pm
yeah i have started a discussion option at the end of each post from few days. And it seems to be working good.
Deepika´s last blog ..I Drive You To The Next Generation: Regards, XML
August 16, 2010
12:35 pm
“Web Traffic is a kind of blood for your blog which needs to be continuous”
Awesome quote.. loved reading this line.
In all, you’ve done a great job. Nice 7 points.
Rajesh@Techozens´s last blog ..6 reasons why U should switch to dofollow blog