Internal Link Building to Boost your Search Engine Rankings

internal-link-building-stratergiesToday, I am going to talk about the most overlooked Link Building strategies. Most of the times I am surprised how most people completely ignores this powerful link building strategies. This is how sites like Wikipedia and Amazon dominates the front page of Google. It’s actually your own internal Link structure. The internal links within your own site can have a large impact over your Search Engine Rankings. This is especially true if you are having a large website/blog with many pages.

You can increase the ranking of the individual pages within your site by adding the right link in strategic places. In fact you can boost your own Search Rankings simply by modifying and doing few simple tweaks to the internal link structure of your site. You are basically funneling the link juice within your own site to boost certain pages of your site.

There are three main aspects of internal linking – site navigation, in-context linking and anchor text.

1. Site Navigation

Proper site navigation is a basic and integral part of on-site optimization. You want to link to your top pages from the navigation menu – whether those are main categories or just key internal pages.

You will probably have more than one navigation menu – a main menu for site navigation, and a secondary menu for informational pages (about,contact etc.)

The site navigation has just one purpose – to highlight the main sections of your website. Think of which top-level pages are the most important, and add them to your main navigation. If you have a blog or website and if it has several categories, then you can list them in a ‘third’ menu in the sidebar of your website.

2. In-Context Linking

Search engines give more weight to in-context links than link lists (on a links page or in the sidebar). This makes in-context linking important for off-site links as well as internal links.

Ideally, you want to make it so that all related posts/pages are interlinked amongst each other through in-context links. You can make use of Related Posts plugin(both blogger and wordpress have this).

If you look at Wikipedia their most of the word are interlinked with another article of Wikipedia. This is one the excellent example of how authoritative domains with smart internal linking practices and proper on-page optimization can dominate search engine rankings for all types of keywords.

However, if you do this on a personal blog or a blog related to something specific only; it might not look as good to the readers. So make sure you only choose some relevant pages to be inter linked.

But do note that Inter-Linking on a site with hundreds of pages will have a bigger effect than just a handful of pages.

3. Anchor Text

Links are important but without using the right keywords they will not deliver the required benefits. Links without related keywords are like shooting arrows blind – you are sending link juice y to those pages, but you’re not telling the search engines what topic those pages are relevant to.

These tips really works. If you don’t’ believe me I can show you a proof of this own blog.

Go to Google> In the search field of Google enter link:www.smartbloggerz.com Or you can simply just click this google link directly.

As you can see in the results on the front page; two of my pages are already been considered as backlinks by Google and they rank well on the search results too.

internal-link-buiding

At he end I would say that don’t underestimate the power of strong internal link structure. A site that is properly themed and properly structured to target a specific series of keywords has a much greater chance of dominating the front page of Google.

Hope you might have understood the power of Internal Link Structure and would try to follow it. Waiting for your response 😉


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92 thoughts on “Internal Link Building to Boost your Search Engine Rankings”

  2. This such a nice post you have. With this tips I can be able to boost the search engine ranking of my blog site. As a beginner, this post really helped me a lot. Thanks for sharing this one great link building strategy you have here.

  3. i think that interlinking is vital for search engine , take a look at wikipedia every article is linked to more than 10 related pages , i admit that this interlinking structure has pushed up wikipidia on serp.

  4. No doubt. Internal linking is a great way to improve ranks and website present. Combined with strong and unique content is the best way to develop a successful online business.

      1. And about it, i ever heard a software to do internal linking manually. So, if the system find there is word “Do”, their always linking it to article titled “Do or No Do follow” automatically. If i’m not wrong, Lax from TZI is use it. Do you know about the software/plug-in?
        .-= akira07´s last blog ..Make or Break – Website Review =-.

  8. I was under the impression that the only way to increase PR and rank in search engines was link exchanging. Thanks for the insight on a new method that sounds much more beneficial!

  9. This method are effective, i guarantee it. If you do as what typhoon says. Thanks typhoon for share your SEO knowledge for public like us.

                1. I had no experience in Internal Linking or Link Building too. But, when I started blogging, I read articles and network with people to know bout it. Its always good to learn from experience.

  10. The concept of interlinking is a natural one for me; my first experience with hyperlinking came from Windows Help design and content development. But I need to practice using stronger anchor text than “click here” – the link should be on the “to learn effective SEO techniques” (or whatever you want the reader to “click here” to do. Links should be natural, meaningful, and useful to your human readers, though.
    .-= Holly Jahangiri´s last blog ..Ethics in Blogging =-.

    2. Or you can choose some fixed keyword to be linked to fixed article. I mean, when you type a word of “contest”, always link it to another article titled “Contest Strategy To Get Reader”. And you can do it for another word.

      For make it more clear, you can see the example. Techzoomin.com is the one who apply it.
      .-= akira07´s last blog ..Make or Break – Website Review =-.

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