The 5 Essential Factors of an Influential Blog

What makes a blog influential? It is often attributed to your traffic and readership levels. But actually, those are just the benefits that are indication of something that precedes them.

How do we get people to pay notice to what we say in the first place?

Eventually, a blog catches on just like any other idea spreads—it must somehow speak to readers in a way that they want to hear. Your posts must fill a human need, and that will most often be at an emotional level, no matter how practical we think our subject matter is.

The following are five components that I think are essential for a blog to gain attraction and influence with its intended audience.

1. Simple

According to me, the idea behind your blog must be easy for your target audience to immediately understand. Your blog readers must be able to quickly communicate what you and your blog is all about in order for your ideas to spread in your readers mind and on the web.

2. Unpredictable

Something about what you have to offer must be out of the common. Providing valuable information that seems to be against your own self-interest may provide that spark that gets people talking (or linking). Or maybe it’s just a completely new perspective on a topic, or a combination of two seemingly unrelated concepts into something fresh.

3. Sensible

The information that an influential blog provides must be specifically useful to your target audience. There’s a reason that “how to” posts are so popular, even as we outsource more and more to others rather than performing tasks outside of our own expertise.

4. Credible

Credibility is very important to any successful blog, and it’s easier to lose it than to earn it. People must not only feel that you know what you’re talking about; but also want to know that they can trust you. That means you need to get the trust of your readers in whatever you are talking about.

5. Story

Here’s how all of the above is communicated and the emotional factor that connects with the reader gets added to the mix. The story of your blog must be simple, have an unpredictable hook, reflect sensible benefits and inherently state the credibility of the blog owner, all while triggering an emotional response.

“How you say, it is important.But what you say is critical.”

If your blog is not performing at those level you desire, or even if you’re simply trying to maintain the success you have and perhaps take it to the next level; always keep these five factors in mind.

The story of any successful blog is told one post at a time, and you can start tweaking your story today.

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24 thoughts on “The 5 Essential Factors of an Influential Blog”

  2. Unpredictable and Simple are the most important these days. Just have a look around and you will notice that the simple a blog is in term of design and widgets the more popular and active it is 🙂

    1. Thanks Margaret for taking out time and commenting on this article. I hope following those ideas will help you in making your blog influential.

    1. Hey Felix..Thanks for subscribing. Yes we can be friends, there is no doubt in it.

      With this I also want to notify you that your submitted guest post on this blog couldn’t be accepted because it was already posted on your blog. Please only submit Unique Articles.

  5. My biggest turnoffs with blogs: (1) too many articles about “Twitter”, (2) articles about prize giveaways, and (3) guest posts that have nothing to do with the blogger’s main topic(s).

    This blog does everything the article says, I’m not sure about the “unpredictable” part but its been fun reading!

    1. Thanks Matt for telling your turnoffs with blogs.

      I am working on the “Unpredictable” thing. I am thinking of starting a forum and a monthly comment competition. But the sad thing is that I am waiting for the UBT 3.0(My Theme) and WordPress 2.8.1(a more stable kind of version) launch to make it successful. Also I am searching for free time from my busy school schedule.

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