While writing articles for your website, you are creating it for 2 Audiences i.e Humans & The Search Engines. We should obviously try to write for Humans as they are the only one who are going to comment and be the website lover. But while doing so, we should not forget the one for whom everyone is going crazy, optimizing their website and from where most of their traffic comes from; it’s Search Engines.
Google always recommends writing for humans, not for search engines. I think it’s really a good advice and it means you will be writing the most compelling article to achieve the desired outcome of it. But on the other side, it also looks like a meaningless advice. If there were no search engines then websites would have look like brochures that were largely pictorial.
Here, you will need to learn how to balance your writing such that you get the end product which would be suitable for Humans and The Search Engines.
Writing For Humans
While writing for Humans, you have to consider 3 main things:
- Proper Readability
- Not Too Long Articles and Specially Boring Articles
- Your Originality
Creating Proper Readability
Everyone is able to write. But are you able to write which people will really read? There are many things which you need to consider while writing a quality article. Like the Article Title, First Paragraph Of your Article, Proper Grammar, Easy To Understand Words.
Here, I will advise you to read my article “Having Strategy while writing articles is IMPORTANT!” in which I have written step-by-step procedure of writing a successful article.
Keeping The Length Of Article In Mind
Nobody wants to read a 1500 words, specially if it’s boring. Boring in the sense that you have not made proper paragraphs, haven’t used any codes to highlight certain parts of your article, same thing is being repeated in your article which you would have just told etc. Often your readers will skim and won’t absorb a page with a lot of content. It’s Scientifically Proven thing 😉
When you are writing a long article, try to break it into series, and if it’s not possible to break that article which I accept could happen with you, then you should at least try to make it look interesting.
If you want to know various techniques of writing short articles when you don’t have time or due to any other problem, then do read my recent article “Techniques for Writing Short Articles on your Blog“.
Maintaining Originality
Search Engines are concerned about duplicate content and you will have to avoid it. As humans are very much concerned about plagiarism, search engines could also take a serious step if it looks like your content has been lifted from somewhere else. Search Engine could take a serious step by ranking your website inappropriately or not even indexing and showing your website in their search engines.
Writing For Search Engines
Earlier, many people just used to stuff keywords in their article which made them easily ranked higher on search engine rankings as at that time algorithms used to rank pages with higher keyword frequency on top. But, “Keyword Density” is not only one thing which you should try for ranking better on today’s modern search engines like Google.
While writing for search engines, you should try to consider these 5 basic things:
- Use Of H1 or H2 tags, like done in this article.
- An URL consisting of keywords related to article (Do check a plugin called SEO Post Link which will help in this)
- Keyword Density but in a proper range
- Interlinking your articles by various methods
- Use of Long Tail Keywords (Read this superb article written by Maki from DoshDosh about Targeting and Finding Long Tail Keyword.
Conclusion
The best way to write successfully for your website is to strike a balance between the needs of your human readers and search engines and once you have developed the ability to write for those two audiences, then you will be getting great benefits of it.
What about you? Do You Write For Human or Search Engines or Both? What are your methods of doing so? Let me know all this and more by commenting below.
Top 10 Search Terms:
• human balance • striking search systems
Beautiful post sushant, you have made it clear that equal importance should be given to both readers and spiders. Though I usually make sure I write for only my readers I feel I’ve completely lacked seo and trying to interlink my posts and implementing other seo factors
Thanks
Vishal Sanjay
http://www.dumblittleblogger.blogspot.com
.-= Vishal Sanjay´s last blog ..Promoting your blog with $300 =-.
Good to know that. Keeping Balance for both your Humans and Search Engines is the success key to writing an article if you are running a blog for profit.
Thanks For Commenting.
@Vishal Everyone at the beginning write for humans and completely not aware of that three letter abbreviation (SEO). When they started to get experience, they start to concentrate on it too and the goal of this article is to strike the balance between the two.
.-= Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz =-.
hey nice article….i need to think about my strategy to rewrite articles
Thanks for appreciating and commenting. I hope you see more better results implementing this technique of balancing your article for humans and search engines.
Nice post. I think too many people focus on writing for search engines, or creating a post that will generate traffic as opposed to engaging their readers. I’m not exactly experienced in this regard, but I would think if more bloggers focused on engaging readers (writing for humans) the traffic will take care of itself.
Nice work.
.-= Chad´s last blog ..My Secret to Beating the Flu =-.
May be yes Chad. when I write a post I will be too concerned on the topic I am choosing and I would like to know that this post will be found in search results. This is to ensure that people will reach me and see my good article here. So I am writing for both of them
.-= Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz =-.
Some great points in your post Typhoon. Nice job!
It’s especially important to not over-doo it with your keywords and description because there are limited amounts of characters for keywords and description text that are considered to be SEO friendly.
A nice tool I would suggest is http://www.seocentro.com and if you use the “Meta Tag Analyzer”, write in your website or blog address, it will tell you what you are doing wrong. Other tools are good as well but the Meta Tag Analyzer is the one I like to use the most.
Good luck with SEO guys and girls!
.-= Gordon Cindric´s last blog ..CSS For Absolute Beginners =-.
But why that tool Bro. Even All in SEO plugin makes clear to have 72 chars in title and 165 chars in description.
.-= Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz =-.
This is a great post. I have written a couple of articles but need to do some more. Thanks for the great info on a good outline.
.-= Marg Elmendorf´s last blog ..Goats, goats and more goats =-.
I have decided that I will only write for humans, I really don’t care about google serps anymore. I want fans and supporters, not bots and comment spammers.
I try my best to do all the SEO and use relevant keywords but I am not paranoid about search engines anymore… I believe if you write for humans, search engines will love you 🙂
.-= Zahid Lilani´s last blog ..Check Your Facebook and Twitter For Black Friday Deals =-.
You cant be just like that Zahid. You have to care SERP too. If you don’t read them, how can readers identify your useful content and appreciate you 🙂
.-= Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz =-.
Nice post, but nowadays people forget to implement the content of their articles with keywords to gain more search engine ranking.
Anyway thanks.
But wordpress like blogs, have the in built functionality of tags which are similar to keywords.
.-= Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz =-.
I’m so glad I found your site bro, it’s filled with great info. I had no idea about some of the stuff until I read it just now. The long tail keywords is really something exciting, especially for a retailer site such as mine.
I think regardless of what it is you are writing it should be written for the human reader that is going to read it, robots anr’t readin anyting.
Certainly a robot is much less of a pre-qualified buyer.
.-= Extreme John´s last blog ..Google Custom Search Now on Extreme John =-.
Robots are just taking the info to the users who search for it. So the ultimate end is the users and we must keep that in our mind always.
.-= Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz =-.
well when you write for human we should not underestimate to write for search engine. Google might say that write for human, but they give rank on those sites that write for search engine. But I do not say that only write for search engine. As you said that we have make balance of our article for human and search engine.
.-= chandan@work at home´s last blog ..New from google work at home affiliate network =-.
Well said, Chandan. But I worry now, when people started to be most active on Twitter, they are not searching on Google, but on Twitter to get instant results. So tweeting your posts often can get you reach more people.
.-= Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz =-.