Human vs. Search Engines: Striking A Balance

While writing articles for your website, you are creating it for 2 Audiences i.e Humans & The Search Engines. We should obviously try to write for Humans as they are the only one who are going to comment and be the website lover. But while doing so, we should not forget the one for whom everyone is going crazy, optimizing their website and from where most of their traffic comes from; it’s Search Engines.

Google always recommends writing for humans, not for search engines. I think it’s really a good advice and it means you will be writing the most compelling article to achieve the desired outcome of it. But on the other side, it also looks like a meaningless advice. If there were no search engines then websites would have look like brochures that were largely pictorial.

Here, you will need to learn how to balance your writing such that you get the end product which would be suitable for Humans and The Search Engines.

balance

Writing For Humans

While writing for Humans, you have to consider 3 main things:

  • Proper Readability
  • Not Too Long Articles and Specially Boring Articles
  • Your Originality

Creating Proper Readability
Everyone is able to write. But are you able to write which people will really read? There are many things which you need to consider while writing a quality article. Like the Article Title, First Paragraph Of your Article, Proper Grammar, Easy To Understand Words.

Here, I will advise you to read my article “Having Strategy while writing articles is IMPORTANT!” in which I have written step-by-step procedure of writing a successful article.

Keeping The Length Of Article In Mind
Nobody wants to read a 1500 words, specially if it’s boring. Boring in the sense that you have not made proper paragraphs, haven’t used any codes to highlight certain parts of your article, same thing is being repeated in your article which you would have just told etc. Often your readers will skim and won’t absorb a page with a lot of content. It’s Scientifically Proven thing 😉

When you are writing a long article, try to break it into series, and if it’s not possible to break that article which I accept could happen with you, then you should at least try to make it look interesting.

If you want to know various techniques of writing short articles when you don’t have time or due to any other problem, then do read my recent article “Techniques for Writing Short Articles on your Blog“.

Maintaining Originality
Search Engines are concerned about duplicate content and you will have to avoid it. As humans are very much concerned about plagiarism, search engines could also take a serious step if it looks like your content has been lifted from somewhere else. Search Engine could take a serious step by ranking your website inappropriately or not even indexing and showing your website in their search engines.

Writing For Search Engines

Earlier, many people just used to stuff keywords in their article which made them easily ranked higher on search engine rankings as at that time algorithms used to rank pages with higher keyword frequency on top. But, “Keyword Density” is not only one thing which you should try for ranking better on today’s modern search engines like Google.

While writing for search engines, you should try to consider these 5 basic things:

Conclusion

The best way to write successfully for your website is to strike a balance between the needs of your human readers and search engines and once you have developed the ability to write for those two audiences, then you will be getting great benefits of it.

What about you? Do You Write For Human or Search Engines or Both? What are your methods of doing so? Let me know all this and more by commenting below.


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66 thoughts on “Human vs. Search Engines: Striking A Balance”

  3. actually it really won’t take a lot to write for search engines! its funny a lot of people bother so much about”oh am i writing it well for search?” and those kinds of stuffs but the truth is its not really like that way..

  7. You can really tell the difference if it’s something you actually use and believe in. Instead of trying to cover the web with multiple links, people actually seem to respond and follow better to something you use and believe in, in your everyday life. Even if you get # 1 on a search engine today, tomorrow you could be at the bottom of the pile.

  8. Great info man. And i really consider that you can run Search Engines result accordingly by your choice if you follow the ethical algorithm of them. Nice info.

    1. Actually, the plugin which I am using gives you the ability to remove yourself from the comment email subscription from the email notification sent to you. The Unsubscribe Link can be seen below every new comment notification with the help of which you can unsubscribe from the list.

  10. Thanks for this outline. I think in the end it’s more important to write for humans than search engines. The reason is that ultimately it will be better for SEO anyway because if other bloggers and webmasters find your articles compelling and interesting, then more of them will link to it, thereby lifting your site in the rankings. If you spend all your time hunting down keywords etc, then you might get more hits in the short term but you’ll probably get less backlinks.
    .-= Matt@Article Writing Sydney´s last blog ..Weebly website SEO =-.

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