Human vs. Search Engines: Striking A Balance

While writing articles for your website, you are creating it for 2 Audiences i.e Humans & The Search Engines. We should obviously try to write for Humans as they are the only one who are going to comment and be the website lover. But while doing so, we should not forget the one for whom everyone is going crazy, optimizing their website and from where most of their traffic comes from; it’s Search Engines.

Google always recommends writing for humans, not for search engines. I think it’s really a good advice and it means you will be writing the most compelling article to achieve the desired outcome of it. But on the other side, it also looks like a meaningless advice. If there were no search engines then websites would have look like brochures that were largely pictorial.

Here, you will need to learn how to balance your writing such that you get the end product which would be suitable for Humans and The Search Engines.

balance

Writing For Humans

While writing for Humans, you have to consider 3 main things:

  • Proper Readability
  • Not Too Long Articles and Specially Boring Articles
  • Your Originality

Creating Proper Readability
Everyone is able to write. But are you able to write which people will really read? There are many things which you need to consider while writing a quality article. Like the Article Title, First Paragraph Of your Article, Proper Grammar, Easy To Understand Words.

Here, I will advise you to read my article “Having Strategy while writing articles is IMPORTANT!” in which I have written step-by-step procedure of writing a successful article.

Keeping The Length Of Article In Mind
Nobody wants to read a 1500 words, specially if it’s boring. Boring in the sense that you have not made proper paragraphs, haven’t used any codes to highlight certain parts of your article, same thing is being repeated in your article which you would have just told etc. Often your readers will skim and won’t absorb a page with a lot of content. It’s Scientifically Proven thing 😉

When you are writing a long article, try to break it into series, and if it’s not possible to break that article which I accept could happen with you, then you should at least try to make it look interesting.

If you want to know various techniques of writing short articles when you don’t have time or due to any other problem, then do read my recent article “Techniques for Writing Short Articles on your Blog“.

Maintaining Originality
Search Engines are concerned about duplicate content and you will have to avoid it. As humans are very much concerned about plagiarism, search engines could also take a serious step if it looks like your content has been lifted from somewhere else. Search Engine could take a serious step by ranking your website inappropriately or not even indexing and showing your website in their search engines.

Writing For Search Engines

Earlier, many people just used to stuff keywords in their article which made them easily ranked higher on search engine rankings as at that time algorithms used to rank pages with higher keyword frequency on top. But, “Keyword Density” is not only one thing which you should try for ranking better on today’s modern search engines like Google.

While writing for search engines, you should try to consider these 5 basic things:

Conclusion

The best way to write successfully for your website is to strike a balance between the needs of your human readers and search engines and once you have developed the ability to write for those two audiences, then you will be getting great benefits of it.

What about you? Do You Write For Human or Search Engines or Both? What are your methods of doing so? Let me know all this and more by commenting below.


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66 thoughts on “Human vs. Search Engines: Striking A Balance”

  1. Great interesting post, Writing for both human visitors and search engine robots, can attract new visitors and also secure the loyalty of existing visitors.
    You should wisely balance act, considering readability for humans and cramming in a good amount of key phrases at the same time for search engine purpose.
    .-= Web Hosting UK´s last blog ..Web Address – Non-Latin Domain Names Approved =-.

  3. If ur content is for human then the search engines will definitely index you….since more the visit to ur blog more is the chance to get indexed…. so i think first we should worry abt the humans then the search engines…
    .-= Lucifer@Blog Contests´s last blog ..The Importance of Your Domain Name =-.

  7. Long post is good for 2 reasons. Adsense and search engine. If you have a long post, the reader would likely click on the adsense and go to go away. Also, with a long post, you can include more related keywords (using google lab) of the keyword you are targeting.
    .-= Arida from Eau Parfum´s last blog ..Hugo Boss Perfumes =-.

  8. Nice article. I can do all point to make my article balance for human and search engine but not one point : Proper Grammar. I’m sure my english is not that good for you native english :(, that’s why my english blog is not managed seriously.

    Anyway, please state the fix keyword density proper range to make clear 🙂
    Is it 1-1.5% as said on other article?
    .-= akira07´s last blog ..Make or Break – Website Review =-.

  9. Thats cool. Writing for humans is essentially the first thing to be done and optimising the site for search engines make them to visit our site. Our site can be known to none if there is not optimised for SE’s and not visible to any one. So proper balance between the both can really make lot of sense and striking the balance is done by only few who rocks online.
    .-= Senthil Ramesh´s last blog ..What Does Google Say About These Websites =-.

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