In Part 1 of Writing an Article That Converts Into Sales, we read some basic things that should be the part of your articles and how you have to present it.
Now, in this part we will read how to create that kind of article which will convert into sales and will give you maximum profits. This part includes Keyword Researching through a Google Tool (no it’s not that older one) about which you will read in this article. Also you will read some popular types of styles in article marketing which gains maximum profit.
How to Use Our Target Keywords In Articles
Your articles should be written such that the target keyword “Registry Cleaner Software” appears within the article title, the first and last sentences of the article body. We should also use the keyword within the middle paragraphs. A trick to get higher ranking is to break the keyword up and use the words in the title.
An example article title could look like this – “Registry Cleaner Software Review – Find Out About The Top 3 Registry Cleaner”
The first sentence of the article may read like this:
There are dozens of registry cleaner software sold online and it can be challenging to find one that meets our PC needs.
Aim for the keyword density of 1% to 1.5% for your article body. This works great for ranking within top 10 in Google from my experience. What this means is that for every 200 words in your article, the keyword is mentioned 2 or 3 times.
Ideal Length of an Article?
The article length must not be too long as it bores your reader. A 300 to 400 word article is ideal. EzineArticles.com only requires a minimum of 250 words.
Latent Semantic Indexing/Analytics (LSI/LSA)
This may sound foreign and complicated. Let me explain it in simpler terms. This is a term that is becoming popular in content publishing. You see, many spammers used to use keyword spamming within their web page content to get them to rank in the search engines. Basically, what they do is to stuff their target keywords everywhere in the article title and body to trick the spiders into thinking that their content contains quality information related to the keywords, hence the mentioning of the keywords all the time.
Google caught up with their acts and decided that content should be ranked according to its overall context to the keyword, rather than just the keyword count and density. In other words, when we create our article, we are going to make them contextual to the keywords we are trying to rank.
To put it plainly, if we are targeting the keyword “registry cleaner software”, we want to make sure that our content is relevant to it’s meaning we want to write about how the software works and when we need it, what a registry error means, what are the options available in the market and so on.
The article should also contain relevant and related keywords like “windows registry”, “computer”, “PC”, “registry errors”, etc.
Google “~target keyword – target keyword” and you will find some LSI keywords that Google feels is relevant and contextual to your target keyword. For example, I will Google “~registry cleaner –registry cleaner” to see what other keywords Google think are related to “registry cleaner.
Google Labs “Sets” project is another powerful tool to find keywords Google feel are related and contextual.
TIP: Think along the line of offering useful information that is contextual to the target keyword and you will do well in terms of LSI/LSA.
Most Popular Types of Articles to Write
There are different types of articles we can write. I have tested many. Review style, “How To” and List-style articles are the most popular and converts the best.
1. Review Style
A review style article talks about the pros and cons of certain products or services. Using our “registry cleaner software” example, we may talk about the pros and cons of a particular software, say RegCure.
If we are promoting “Commission Blueprint”, an IM product, we can do it the same way.
The easiest way to write a review is to go to Google for information and rewrite it. The best is of course to buy/download the product and give a complete “dissection”. Do not appear to sound biased. Include one con at least to sound neutral.
2. How To Style
A “how to” article basically shares information about how to do something. If you are promoting registry cleaner software, you may want to write about “How to detect spyware on your computer?” Chances are your readers are looking for information to know if their computers are infected.
When they read your article, they will learn how to detect spyware on their computers. So what’s next? Surely they will want to know what they can do to remove them! That is where you start to introduce them to check out your product in your author resource box.
3. List Style
This is where you try to list a number of things concerning your target topic.
By that, you can write about the “3 Advantages of Owning a Dog”, “3 Ways to Get Over a Break Up”, “5 Reasons Why You Need to Visit Africa”, “5 Tips to Overcome Anxiety” and so on.
For example, if you want to promote a registry cleaner software, you can write an article titled “3 Signs That Suggest Your PC Needs A Registry Cleaner” or “4 Tips to Repair Your Computer Registry”.
Conclusion
So this is the end of the Two Part Series Article On Writing Articles That Converts. I hope following the tips mentioned in both the parts, you will seriously see a good success with article marketing for making money online.
i always tend to stay away from article marketing because i feel writing articles will eat up one of my posts and that too, one of the best as i will try to write the best post for the article sites…..so one good post that i could have written in my blog, i will write it for some article site….does not sound that cool
.-= IndianCashMaker´s last blog ..IndianCashMaker Traffic Report November 2009 =-.
Yes you have a point, however, writting it for those sites you have your own motion, a quality unique post sumitted for marketing can bring you targeted traffic and many may even link to it, giving it much exposure than what you have thought.
.-= Cpanel Web hosting´s last blog ..Features of cPanel web hosting =-.
Same here IndianCashMaker. I am not good in writing so I want all my articles to be in blog and not in another article website.
.-= ZXT´s last blog ..My CNN Hero =-.
In this POst also Like the last one u focused indirectly on the title…since the main keyword u need that should come on top 10 of google should be in the title….nd i agree with indiancashmaker that it does not sounds good that we write the best post for that article sites…nd not for ourself…
.-= Lucifer@Blog Contests´s last blog ..Chance To Win Laptop & IPod =-.
Believe me article marketing is the best way to increase affiliate sales, you’ll just have try to give your readers as much information as possible. Many internet marketers promote 4 to 5 products and write at least 2 articles a week for each one of them.
.-= Vishal Sanjay´s last blog ..PR 0 to PR 4 in just 2 months =-.
I read sometime back that Google was going to start testing Latent Semantic Indexing; is it already in place?
.-= Dennis Edell´s last blog ..Simons Running A Contest – Over $800 In Prizes! =-.
Really? Where did you read it? Please provide me with the link…Will just Google it to see if I find it myself.
What is Latent Semantic Indexing? Will this change SERPs?
.-= ZXT´s last blog ..Share your Paypal WishList and Earn $100 =-.
Yup, people say that in coming years the search engines will fully take up this technique and I think we could see some difference in our serps if our website/blogs are not according to it.
Thanks for the great tips! Some excellet ways to use targeted keywords.
.-= Eric B.´s last blog ..6 Tips to Take Your WordPress Theme from Good to Great =-.
Yes I agree with your point, most of person do that, they stuff keyword within their content unusually, which google do not like. I think google Caffeine can caught all things easily.
.-= chandan@work at home´s last blog ..How to success on work at home [Digg] =-.
The best way to write is to write for your readers and not for search engines.
.-= ZXT´s last blog ..What’s Hot on YouTube =-.
Just know the density is better 1-1.5%, that’s proving that seo is dynamic. In the past, on many article writing tips, it’s advice us to get 5%-7% keyword on whole article. I’m looking for google reason in changing their policy.
Should i keep my old article contain 5-7% keyword because it’s too late to change it now, or it’s still affecting if i change it now?
.-= akira07´s last blog ..Make or Break – Website Review =-.
That kind of thing is not advised for modern search engines as earlier people use to scrap keywords like hell but now such kind of techniques are of no use and it is mostly advised to keep keyword density in that range to get maximum benefit.
I thought the percentage of keywords for better SEO is around 3 percent.
.-= ZXT´s last blog ..What’s Hot on YouTube =-.
Ya that’s also right..Actually the keyword density %tage is not fixed but many blogs recommend it up to 5% maximum which I have read.
Its first time i hear about Google Labs , its really very very useful to use in generating sets of keywords that help build good article .
Thanks so much Typhoon for writing about it …
I read the part 1 and waited to read this article as i try to reach good way in writing business articles .
Even if the article did not start with a particular punch line (with commonly searched keywords), you can still optimize it for search description via SEO plugins such as All-in-one SEO plugin for WordPress. It is important to verify these post SEO parameters (SERP description, title and additional keywords) just before publishing the post.
Nice two-part series