This is a guest post by iYingHang who blogs at his superb technologies blog Shastera Dot Com and today is telling us about creating a superb autoresponder course.
Offering e-Courses like Mr. John Chow is an easy and superb way to build relationships with your blog readers. As we all know, creating an autoresponder course is not a big deal at all. Well, somebody said that it just sounds too good to be true so I am going to prove them wrong.
Basically, a killer autoresponder course is not difficult to create and it can be summarized into only 5 easy peasy steps!
#1 – Choose A Subject
The very first easy step in creating a superb autoresponder course is to decide the subject and niche of your course. You don’t send vegetarians emails about “how great the new McDonald’s McChicken is”. They just won’t buy it. You should also target a subject, which you have knowledge in, not just some stupid niche, which you aren’t really sure about. For example, before blogging at my technologies blog Shastera, I was clueless about which niche I should start blogging in and in the end I thought that why not technologies since I am such an avid Apple fan?
#2 – Create A Subtopic
Niche and subject choosing is the first step whereas next you need to create is a list of subtopics. One lesson will be represented in each sub-topic and if you have 5 sub-topics, it can be offered to your subscribers as a free 5-day course.
#3 – Dividing Your Lessons
Now that you’ve your list of sub-topics ready; the next step is to separate each of the sub-topics into course lessons. In the first lesson, do not offer any sub-topics to be taught but instead you should introduce the whole lesson and most importantly yourself to them.
#4 – Providing Valuable Content
One of the most important factors in deciding the success of your autoresponder course is to provide good, valuable and informative content which is relevant to the niche of your subscribers.
You see, sometimes, people says branding is much more decisive in marketing but what I can tell you is that if Coca Cola starts producing Coke which smells like polluted water, they won’t go any further and Pepsi will overtake them.
By giving out lousy content, what I can tell you is to expect multiple readers unsubscribing from your list.
#5- Setting Up Your Autoresponder Course
Now that you’ve prepared your course, what you need to do is to transfer your text into your autoresponder. There are a lot of autoresponders out there and it is quite a hassle to make a good choice. I recommend you to try out two which I think are the best, “Aweber” and “Mail Chimp”. They are the best autoresponder service out there and many popular probloggers like John Chow and Dareen Rowse are using them.
After getting everything working, you will need to place a javascript code on your site to capture email addresses. Offering free autoresponder course to your clients, visitors and readers is very important as you are giving out value which they will certainly appreciate. This method of free advertising surely will increase your sales.
If you are into online list building and looking to start an autoresponder course after reading this article then do read our guest post “Online List Building: IMMEDIATE Download Or 7-Day E-Course?” that compares whether you should start an autoresponder course or not.
Top 10 Search Terms:
• autoresponder • autoresponder course
I agree. Email marketing is very effective.
But you must provide value first, and build a relationship with your visitors.
I also recommend Aweber, as they are the ‘Rolls-Royce’ of auto responders.
Nabeel
You’re right there Nabeel. Email marketing is very effective as long as you have a very responsive subscribers, so taking good care of your subscribers plays a vital role in your business.
Aweber is the best, good thing you brought that up here.
Regards,
Gary
Hey Hang,
Nice Post man. Some great points.
List building is something that every blogger should do from beginning.
Anyways, Thanks for sharing this great Post man. Great work.
~Dev
Hey Dev thanks,
Actually email marketing and list building is very important although everyone neglects it and me too because my readers on my blog complain that it’s annoying but I will be getting it back. =)
hey y.hang,
thanks for such an insight.
In fact I have never thought about having an auto responder course but your post has proven its possibilities. I have receive various e-mails as such from many of my subscribers with internet marketing gurus and i presume you are emphasizing about the opportunities of working with it too.
I will look greatly into this and yes, this will be included into my list of ‘to-do’ things for my marketing strategy.
keep up the good work man.
I see you are from malaysia…i am a fellow malaysia citizen too myself. =)
it’s warm to know someone from the same country here at smartbloggerz.
cheers
The first and the fourth points are in my opinion the most important. In order to come up with a good subject, one needs to make some researches, which can prove a tough task sometimes and it can also take a lot of time. The results are well worth it though. Quality content is of a great importance as in everything that is writing-related. Thanks for sharing! Autoresponers definitely seem to have a great potential.
email marketing is Good
but there is no FREE email marketing software yet
Email list building is a great strategy to adopt especially if you’re looking at expanding your site and earning revenue from your blog by way of producing your own products or offering your services. However, this may have some impact if not implemented properly as email recipients can just easily unsubscribe when cluttered with too much emails they could no longer handle.
I think one important point to note is be careful on the frequency with which emails are sent to subscribers. We are subscribed to a few blogs where the emails come in too much. A few are ok, but when it seems like they are always coming in to sell ya something, it gets over the top.
Thanks for sharing this. Creating an autoresponder course plays a vital role to your business. Providing them valuable, useful and helpful content can really build relationship to your subscribers and they can see you as an expert, thus, the trust also increases.
Keep it up!
Gary
Hmmm…. I must say that I’m only at the beginning, but I’m thinking of creating an autoresponder. As far as I heard most people use Aweber, or at least that’s one of the most popular programs to use. After seeing Mail Chimp I’m thinking of signing up with them, for a started I won’t have to many emails, so it won’t hurt having a free one for this time. After some months I’ll switch to Aweber.
Thanks for the post, now I’ve found Mail Chimp.
nice informative articles.I will start working on my autoresponder part which is not yet setup.