This is a guest post by Adesoji Adegbulu of AdesojiAdegbulu.com in which he guides us to increase google quality score for better ppc marketing.
Google Quality Score is a number that Google awards each advertiser. The score is developed based on the quality of your ads, the click through rate they receive, the quality of the landing page/website you send the user to and the overall value you provide to the user and the network.
The higher your quality score, the lower advertising prices you will pay.
The Quality Score encourages advertisers to provide value, rewards them for doing so, and preserves the integrity and reputation of the search engine. If the results were flooded with garbage and spam, the search engine would lose its credibility and the ads would lose their effectiveness. Essentially, the whole advertising platform would crumble.
In order to generate your quality score, Google utilizes a combination of three methods:
– The Google Advertising Bot
– Your ad’s historical performance
– Human review
So would you like to know more specifically the factors affecting your google quality score that Google uses to determine it, and how you can ensure you receive a high google quality score. Then continue reading…
How To Receive a High Google Quality Score
• Be Relevant
Make sure that you have accurate advertising copy. Your landing page also needs to repeat whatever your ad copy has promised. Also, make sure that your keywords are relevant to the ads in your ad group.
• Entice Clicks
The higher the CTR (click-through rate) of your ad, the better score you will receive. Don’t forget to write copy that encourages conversions, however, not just clicks.
• Be Real
When Google sees a one-page site, they usually slap it with a low quality score since the value the person are providing is lacking. Google defines good value as relevant and original content, transparency, and navigability – so keep that in mind.
• Customize Pages
Landing pages are most effective when they are laser targeted to a specific keyword phrase. This is why many successful PPC marketers develop duplicate landing pages for different advertisements. The landing pages, however, are optimized for specific keywords.
In order to avoid receiving Google’s penalty for duplicate content, you can implement ‘no-index’ and ‘no-follow’ tags to prevent the Google spider from visiting these pages and maintain your high quality score.
• Get Technical
Besides creating great copy, relevant content and optimized campaigns don’t forget to think about more technical aspects. For instance, if your domain name has your keywords in it, your score may be higher. Also, be sure to create a Google sitemap and implement your Meta tags. Don’t forget your Privacy Policy and About Us sections either. Include links to other sites as well.
Go ahead and increase your Google quality score. It pay a great deal to PPC marketing.
Brilliant tips, I would also suggest taking interest and trying to understand the detailed working system for more profits. Anyways, Quality Score is a big deal in itself!!
Very good Adesoji. We do a fair amount of PPC and you hit the nail on the head in that being relevant is huge. Giving the visitor EXACTLY what they clicked for is critical.
Good stuff to know especially since I just recently have been put in charge of running a small ppc campaign for my friends small business!
Personally I’ve had more success with SEO and Article Marketing than PPC. Creating customized landing pages is really a pain if you are doing it manually. Of course, if you are using automation or some kind of dynamic tool where the keyword changes according to the referring ad click, then its a different story.
The advantages of PPC are of course, huge traffic within no time and a greater control over the amount and even quality of traffic. If you are good at it, you can get instant results.
If you are a newbie, you can burn a hole in your pocket. Dangerous territory. Tread carefully.
Hi,
I never knew about Google Quality Score. It looks like a great initiative form Google.
Thanks for sharing your tips on improving this score.
Kindest,
Nabeel
Very nice tips!
Like you said quality score is very important as with a high Quality score you can also increase your ROI,
I didn’t know about Google Quality Score, before. It was a nice post and good information. May be it will help me when i will start my own Ads campaign on google adwords.
I was quite lucky with adwords, as I ran a campaign for a company I worked for, we had a budget of £500 per month, I had to set it up and manage it. I made plenty of mistakes but back then it was much cheaper per click as there was much less competition (I’m talking about 6 years ago), anyway, eventually I got it right. So once the quality score was introduced it wasn’t too much of a learning curve to get to grips with it, as by then it was my own money which was funding my campaigns.
Thanks friend. I never knew about Google Quality Score before. What about page size and load time of the site ?
Hi there Adesoji,
Those are some quite nice tips for PPC you have shared. I am quite new to PPC and have been trying to learn about it. This post has certainly added to my knowledge. By the way I would also want to know the answer to Hieu’s question. Does The page speed affect the quality score?
Hi… Hieu and Alex, page speed/size or page loads time does not necessarily affect your Google Quality score. It is advisable to make your page load faster. With that, those who you are advertising too will make good use of the advert