Facing traffic troubles? Did you know that you can improve your search engine traffic just by making some simple changes to your title of the article? Did you know that using an attractive seo title could increase clickthrough rate i.e. more and more people checking out your page?
There are two parts of creating an effective title for your web page and blog titles: search engine optimization and link baiting.
With these two elements, your pages will both rank well within search engines and increase click through which equals even more traffic.
In this article, you’re going to learn how to craft search engine optimized titles that gain clicks.
1. Research The RIGHT Keywords
Keywords are important; Really Important.
To be effective with search engine optimization, you will need to choose the correct keywords that web users are searching for – not simply picking randomly.
Using the right keyword will make all the difference for your search results.
To find your keywords, you will need to use right tools. Not just any tool, you need powerful keyword tools.
The three most helpful tools to find keywords for search engine optimization are:
Whichever you choose, you will be able to see exactly what users are searching on with their preferred search engine.
Simply plug in your keyword and you’ll be given a list of keywords and phrases related to your query. These are the keywords you want to use for your search engine optimized titles.
2. Research Your Competition
Competition can be fierce depending on what keyword you’re aiming for. For this reason, the easiest path to gain high search engine rankings with keywords is to target the long-tail keyword.
The long-tail pertains to keyword phrases rather than single keywords.
Even though a single keyword may receive millions of searches, the amount of competition and marketing capabilities of competitors will make it nearly impossible to rank for your single keyword.
Instead, look for phrases which users are searching on. Instead of “shoes”, go for phrases such as “blue jogging shoes for women”.
Yes, these phrases have fewer searches overall but it will be much easier to reach top ranks once your titles are optimized.
Additionally, users which search using long-tail keyword phrases are more likely to convert into customers or subscribers.
After you’ve determined your long-tail keywords, use plugins such as the SEO plugin for Firefox to view backlinks, page rank and site value. If a page has only a few backlinks and low page rank, you have a much easier chance to rank high using your search engine optimized title.
3. Increase Your Clickthrough Using Linkbait
Link bait doesn’t necessarily mean tricking users by creating deceitful page titles.
Instead, linkbait refers to crafting both search engine optimized titles which also entice users to click by presenting a clear value.
Quickly think this over, what would you click:
- Blue Women’s Jogging Shoes | ExampleShoeCompany.com
- The 10 Best Blue Jogging Shoes For Women
The difference is obvious – the second title gives the users plenty of information up front about what the article is about but has its own opinion by including ‘best’.
People love top 10, resources, how-to’s and other forms of highly informational posts. These types of posts create great linkbait which increases the clickthrough.
So if you create an search engine friendly title that ranks well, you should also make it a clear point to create a title people want to click on otherwise your efforts are voided.
Do read 5 Killer Secrets To Writing Magnetic Titles that will help you in this technique.
4. Search Engine Optimized Titles: Best Practice
Although it’s subjective to your website, there are a few formulas that work well when crafting search engine optimized titles.
Here are a few formulas:
- Keyword + Phrase
- Keyword Phrase | Website Name
- Website Name | Keyword Phrase
One of the best ways to optimize your titles is to place the keyword at the front of your title giving the search engine spiders a clear idea of what the article is about and what keywords you’re going after.
Bring It All Together
By combining search engine optimized keywords and linkbait style titles, you will see an increase in both search engine rank and clickthrough with each of your pages.
The higher you rank and better your clickthrough, the better amount of traffic you will generate with each of your pages.
Keep each of these tips and suggestions in mind next time you create a new article, web page or blog post and you’ll see search engine success beyond what you’ll ever imagine.
Do let me know what technique YOU are utilizing to increase clickthrough rate from search engines. This would help us learn from your experience. So please use the comment form below to share your ideas and thoughts.
I don’t think putting your website name in the title is important. It’s somewhat overrated from a branding standpoint, and it can actually be a negative for keyword targeting. The biggest reason to use your website name would be if you didn’t already rank #1 for it. In this case it is understandable why you would continue to add it into titles.
Yeah , Keywords play large role for SEO . Using Rich Meta Keywords can boost SERP .Till now , i havn’t used any keyword related software , Will check it out now . Thanks for that …
I’m a beginner in blogging and I usually dont care in selecting titles. Anyway ur post helps me to change that.
Thanks bro
Great to know that Jon. As you are beginner, you can definitely optimize all your posts from starting which unfortunately I couldn’t do when I started. And it’s too late and time consuming to optimize old posts titles.n Wish you good luck in that task.
Thanks for your comments Jon..
I never thought that the title can play much role on get click to our site. For me as long as you can get top 10 list on search engine that is more than enough. Thanks for the tips =)
Statistically, Front page on Google does gives a good exposure but you should always make your best to make your page ranked in first 4-5 results as that is what going to get more clicks from people.
Nice to know that you liked the tips and hope after implementing you would see the desired impact. Thanks for commenting here abgajoy.
Developing some copy writing skills does help. When you know what keywords to target and intelligently blend them with a title that includes the long tail keyword plus carries the right message you will have it nailed. Easier said than done but practice makes perfect don’t you agree?
Yes, having little copywriting skills will really make the title looks attractive as well as optimized for search engines. You should know how to creatively put your long tail keyword in title as well as make it magnetic. This will really do wonders.
Thanks for your comment Vlad.
So it is not easy to get organic traffic right? 🙁 I managed to get number 1 ranking for several keywords…too bad…those are not high paying ones. besides..I am using blogspot. So that must be the reason I am doing badly.
Hi Typhoon,
I am new to your site. It’s unbelievable you are so young with soooo much knowledge.
I have been doing a lot of searching on SEO and I’m still learning. Thanks for the tip on putting your keyword at the front of the title, never thought of that.
I’m glad I ran across your site, and thanks for sharing!
Thanks Typhoon,
Some very good advice in this post. Especially the point about researching your competition. I’m definitely going to give some more thought to post titles in the future.
I think that the best titles to get clicks are call to action titles. For example: “Discover 3 different techniques for making money online RIGHT NOW!”. Or just go to problogger and see what titles he use, teach from the best.
Thanks for such useful post. .. Thanks for the tip on putting your keyword at the front of the title, never thought of that.
I’m glad I ran across your site, and thanks for sharing!