This is a guest post by Dmitry Gushchin who is the creator of EasySEOTracking Service. In this post he takes us on a story that tells what’s common between a Coal Miner and A SEO Specialist. It’s very interesting…
In accordance to WIKI:
A miner is a person whose work or business is to extract ore or minerals from the earth.
What is the difference between a good miner and a bad one? Let’s see how the good miner and the bad miner do their job.
Bad Miner
Bad miner spends his day in searching for a coal mine. Once the mine is found he spends another day by working in the coal mine (which is very uncomfortable place without light and proper air). At the third day he might realize that the mine does not have coal at all. The miner switches to the next mine and the process starts from the beginning. Finally his wife leaves him, but he does not notice – he had a lot of work to be done.
Good Miner
Good Miner is a friend of Bad Miner and he has a more productive approach. He takes the map and spend a hour on researching it. He is searching for mines:
- That are with coal.
- Which are not found by other miners.
Once it is done he takes his lighter and goes to the coal mine. The work is still hard but by the end of the day he comes to his loving wife with the money.
What Is The Difference Between Them?
The answer is evident – the good miner never go to a coal mine without his favorite tools.
SEO Specialist
The job of SEO Specialist is safer and it is certainly better compensated. But the issues SEO specialist faces every day are very similar to the ones that the miner needs to resolve:
- What are the keywords I need to concentrate on (Where is the mine?)
- If I create a site – will it attract a large number of customers? (Is there any coal in the mine?)
- Where is my site in Google Search Results (Where I am in the dark mine?)
The SEO specialist is very similar to the miner who is trying to do his job better. Would it be nice if the SEO specialist had his/her own map and a lighter?
And he actually has them. They are SEO Tools:
Maps
Keyword Research Tools
Keyword Research Tools are very similar to the map for the miners. They allow miner to select a proper location for mine before he leaves his house.
SEO specialist enters different keywords and immediately sees how many visitors he or she will potentionally attract.
There is a Google Traffic Estimator tool at the example above. You need to have AdWords account to utilize it.
Keyword Analysis Research Tools
Keyword Analysis Research Tool allow users to perform the research that will show how many sites are already targeted for the particular keywords. It also allows specialists to avoid the situation when he works with the mine which is already occupied by the competitors:
The tool above provides users with information on the strength of competitors in the preferred area. The large number of red squares reflects the fact the competition level is high. The large number of green squares tells users that the competition level is low.
Parameters the tool analyses are:
- Page Rank
- Number Of Backlinks
- Are There Keywords In URL?
- Are There Keywords In Title?
- Unique Visitors Per Month
Lighter
To determine what is the position of your site in the mine called Internet, you should use Google SERP Checker.
The tool allows you to enter the keywords and immediately see what is the position of your site in Google Search Results.
They also store the previous data so you can see if you made any progress or not.
Above are the tools I use every day. What tools are your favorites which help you select a good “mine”? Let us know it by commenting below.
Top 10 Search Terms:
• miner • This site uses KeywordLuv seo specialist
I use Seotoolbar for my Firefox as well. It helps me to monitor the sites I visit and the whole process in general. Your SERP Checker is great! Thanks!
And I would also compare seo specialist with a researcher, guess why?
Thanks for sharing. I would like to say that you have good points there and I admire this post. The bad miner and good miner difference is well stated and I find it easy to understand in the first place. Hope I could find more post something like this. Of course, all of us want to be good miners.
Excellent KW tool! The Easy SEo tracking one. I have yet to come across this one yet and have not purchased Market Samuari…for some reason
Thanks Gushchin, I just had a play around with your easy SEO tracker and it is pretty sweet – I do have Market Samurai but sometimes it can be really slow which is frustrating, so far so good with the easy SEO tracker…
They are both using a tool for tracking. SEO specialists uses blackhat to rank number 1.While miner uses flash light and heavy equipment to locate the gold.
Your post is one of the best post i have ever read about SEO. Honestly, the title of your blog do catch my attention and trigger my curiosity what your post is all about. Well, talking about the post that you made, i may say that, you made a good comparison between mining and SEO. I do believe that somehow they do have a similarity in some aspect. yes! at first not maybe, but if you go beyond about bthe scope and limitations of SEO you may agree at the end. Well. that was just my point of view. Anyway, thank you for sharing.
Nice comparison between an SEO Specialist and a miner. An SEO Specialist is a smart miner. He/She knows where the gold is located.
Keyword research, which is an important part of SEO, is used by SEO Specialists to find the best keywords that will get the most conversions. Keywords are like the gold ores that require processing in order to extract gold’s pure form. Pure gold or what we call as good keywords.
@R.Baylon from SEO Specialist Philippines : you are very right , seo specialsts knows how to extract gold from raw ores .. well said
wikipedia partically outranks all other keywords dude to huge backlinks and trust
Hey..hey..hey..what is this? In reality there is nobody called BAD MINER because every research work is carried out first to decide the economic viability of any mining project & then we mine it. So the comparison is not valid in that sense. this is an input from a Mining Engineer & an SEO (myself) as well.
Hey Dmitry,
Logical comparison and its so much safer to be a blogger than a miner. Its sad that miners have to work under hazardous condition. Somewhere there is some similar process I guess, in the way one goes out to work and executes the tasks. A blogger has to use good tools like the good miner.