This is a guest post from Lyuben Georgiev who is working as a seo specialist in a big company. In this post he is raising the importance of making your email marketing campaigns compatible for mobile users i.e. making it mobile friendly. Learn the three important things to lookout for while sending your email marketing campaign so that it appears good for those who read them on mobile.
Doing search engine marketing on a daily basis is great if you want to promote your business but there is also something else you should not forget to do – email marketing.
That sometimes can be tricky because you have to be careful not overdo it and spam your customers every day. However, email marketing is great when you want to inform your past, present or potential clients about new products, offers and promotions.
New technology keeps evolving every day and it is important we take that into consideration. More and more people are using their mobile phones to check their email and it is recommended that you make your messages mobile friendly.
How Exactly You Should Do That?
1. Short And Simple
Keep in mind that reading emails from your mobile phone is not very pleasant compared to reading them on a big screen. So nobody likes to read huge amounts of information when looking at the small display of their mobile phones. Try to keep your offers or promotions simple and short so that you have the readers’ attention all the way to the end of your message. At the end of the day who would read 5 pages long email about your new SEO tool on a mobile phone?
2. Check Before Sending
Testing is the best way to succeed. While it might be impossible to check how your messages would look on every mobile phone in the world, you can still check for most of them. Make sure your emails are visible and nice to read on a lot of mobile phones so the readers don’t have to struggle in order to read your message. The good thing is that email providers such as Gmail offer applications that make your email fit on mobile screens perfectly.
Note By Sushant: Try ImnicaMail Autoresponder which has got ‘Preview Email’ feature which instantly generates screenshot of your email campaign for 30 popular email clients of which 5 are mobile clients.
3. Landing Pages
Sending an email that displays properly on almost all the mobile devices in the world is great and will get your customers’ attention. However, it will not be very good for them to click on the link and be taken to a web page that only looks good on the big screen and it is even hard to load from a mobile device. It would be great if you can make a mobile friendly version of your website, but if you can’t, at least make the landing pages you send links to mobile friendly.
These 3 tips should come in handy when doing a huge email marketing campaign. Remember that SEO is not all about the search engines. At the end of the day you do it for the people so why not send emails to everybody in your mailing list and engage them directly?
This is certainly a great way to reach your present customers, remind the past ones that you are still there and tell the potential ones why they should choose you.
However, here comes the tricky part – avoid sending too many e-mails. Most of the people do not like to receive more than 1 e-mail from a website they had subscribed to, so if you start sending them for example 3-4 every day, they are more likely to stop reading them and also unsubscribe from your mailing list. There is even a chance to flag your website as spam, but this is likely to happen if there is no useful information contained in your messages.
Now you are ready to start your e-mail campaign and take the best of it, but remember not to overuse it.
The author of this post has no relation of any kind with imnicamail promoted in this post by me – sushant.
Top 10 Search Terms:
• mobile friendly email • email marketing mobile friendly
Mobile marketing is the way to go now. So your tips are very welcome indeed. I’ve been reading a lot about mobile marketing these days.
Thanks buddy!
Very interesting post! I was searching for a plugin that makes the website mobile friendly in WordPress. I found wp-touch and I think it is very good looking and simple. I would recommend it everybody that owns a WordPress blog.
Thank you for sharing!
John
thats cool stuff but we could also install some wordpress plugins that would make our blog look coller in mobile devices. There are a few wordpress-mobile plugins right and even for the ipad!
Email marketing is the way to go now. We should also pay more attention to mobile users since there are more and more people going online using their mobile devices. iPad, iPhone and other smart phones are very common these days!
Mobile-friendly versions of your website are a must! Anywhere you go nowadays, what are people doing? Most of them (unless they’re driving, let’s hope!) are fooling around on their iPhones, iPads, iPods, Blackberries, texting on their flip phones (for the less smart phone inclined). There’s most of your audience right there!
Why not engage them on their mobile level?
Delena
You are absolutely right, its better to keep the emails short and simple. People wouldn’t want to spend their lunch break reading one big email!
Fully agree what you mentioned above , email marketing is an easy way to grab more traffic but its really beneficial to keep your mail very short that everyone can easily read it without much time lost
I think mobile friendly web pages can be helpful for the promotion of your business.It is age of mobile and many mobile companies are in struggle to make their mobile web based to create attraction for business men.
I agree with you that shorter and to the point mail have many benefits , you can easily admire everyone to read whether he or she is or not.bcoz shorter mail is easy for everyone to read …and email marketing is an easy way to make more money with much effort
World is getting techy these days and people do prefer to use mobile for their online need. Email Marketing is great way to make money and if done in right way and through right tools than it’s very beneficial. But we should keep in mind that we are not spamming, agree with you to send less emails so others don’t feel that as spam.