Infolinks is one of the most established and oldest in-text monetization companies. Infolinks used to be the only in-text monetization company that really mattered.
Companies with fresh ideas have painted a target on Infolinks’ back, seeking to take down the giant much like how Android and iOS tablets have cracked Microsoft.
However, instead of introducing a new technological platform like Google and Apple did with tablets and smartphones, Infolinks competitors aren’t even using substantially newer technology.
In-text advertising technology is pretty much the same everywhere. So why is Infolinks losing ground to these perky start-ups?
Infolinks: Bloggers Want To Make Money
Infolinks’ rigid payment model has been both praised for its simplicity and criticized for failing to reward bloggers who successfully convert clicks to lower points in the sales funnel.
Competitor INTENTclick has used a different payment model to pierce Infolinks’ armor. While Infolinks uses pay per click, INTENTclick uses performance-based RPC (rate per click), which means that the amount you get paid per click is higher if a lot of your clicks convert to a sale. Also, INTENTclick and other competitors have commission programs so that you can get paid directly for each individual sale, in addition to getting a higher rate per click.
Infolinks: Advertisers Want To Make Money Too
Infolinks used to be praised by advertisers for having a low cost per click when it had a higher conversion rate, back in 2007. However, Infolinks made two mistakes that have decreased the quality of its clicks over time:
Advertising Relevancy
Infolinks produces ads that are not relevant to the site’s readers and have nothing to do with the site’s content. Infolinks produces both a low click rate and an even lower conversion rate, so both advertisers and publishers lose out.
On the other hand, networks like Kontera and INTENTclick deliver targeted ads that match both individual readers and the site’s content. INTENTclick is a network for coupon sites and making money online sites that tailors ads to users depending on what they like. This creates a higher click-to-conversion rate, so advertisers get paid more money each time somebody clicks.
The Payment Model
The Infolinks payment model discourages publishers from generating clicks with a high conversion rate since it fails to reward publishers for converting clicks to sales.
As a result, they begin to produce content toward people who like to click links a lot but don’t necessarily shop online very much.
This isn’t detectable as click fraud since all of the clicks are from legitimate readers who are simply disinterested in the product.
The low per-click payout amplifies this problem since advertisers need to produce a lot of clicks to get paid near what they would get paid by a niche or targeted ad network that mixes in a commission-based system with a pay-per-click system. Although advertisers like paying publishers as little as possible per click (this is one of Infolinks’ selling points), advertisers don’t like to pay for clicks that don’t convert to points further down the sales process.
Conclusion
To recap, Infolinks isn’t targeted toward any particular type of site, so it doesn’t target ads to potential buyers very well.
On the other hand, INTENTclick works with making money online sites and coupon sites so its advertisers cater toward people who read these types of sites.
Furthermore, INTENTclick utilizes a payment model that both pays publishers more money and encourages them to produce clicks that convert to sales, so both publishers and advertisers stand to make more money with INTENTclick.
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I’ve used Infolinks in the past and had a very bad experience with them. The earnings kept decreasing over the time moreover Infolinks can irritate readers with inline ads, so having Infolinks on a blog is a bad idea according to me.
really it looking me good but please can you tell is it safe to use with adsense ?
It is safe to use with adsense but I would suggest that don’t place it together with adsense as it may become competitor to the latter which produce higher rates than infolinks.
Sure! The adsense and either Infolinks or Kontera does not have a direct conflict from each other. I know a lot of sites using both. In my case I got adsense and Kontera but decided to disable Kontera and Infolinks for a while but for me Im not yet conclusive which of the 2 is better…
I have seen many website use it together. I would personally not try it though.
I haven’t used infolinks or intentclick as yet, but after reading your reviews it’s quite clear that intentclink is much better and superior than infolinks, publisher and advertisers both can be benefit from it.
I think infolinks offer a lot of advantages especially for online entrepreneurs and bloggers. The problem comes in when there’s an overload of info links in one page. That would be really irritating. As for intent links, I guess I just have to try using this to be able to say something about it.
I haven’t heard before about INTENTclick but I have used infolinks for a short time in the past. The results were really disappointing, I had a really low CTR and the payout was peanuts additionally having infolinks might irritate readers as Sagar said so I would certainly not recommend them to anyone…
Today I have applied for Infolinks account.They will take two working days to approve my application.But still have no experience about infolinks.
I have only used Kontera and Infolinks and I would recommend Infolinks all the way. At least they don’t pick and choose which clicks they payout on, like Kontera.
Hi Dean,
This is Jonathan from Kontera. We 100% of the time pay our publishers for clicks (with the exception of fraudulent clicks). If there’s anything you’d like me to look into on your account, please e-mail me jonathanc@kontera.com and I’d be happy to clear up any misunderstanding.
Thanks,
– Jonathan Cohen
Kontera Community Manager
I don’t support infolinks. It is just irritating when you are serious about reading points and a pop up raises. If a person needs to know more about a topic he or she can easily click on a link and view new page for info.
i tried both Infolink and Intentclick and Infolink set up was easy but after that not get much money. only dollars U.S. $.02 for each click but Intentclick gave dollars U.S. $.07 per click and i had more clicks.
I can no longer recommend infolinks since even if you generate more clicks they pay very low. For sure those who were registered with infolinks knows what I’m talking about.