This is a guest post by Noah Mark Rodolfo from BestOnlineBusinessGuide.net
Social networking is one of today’s biggest arena when it comes to online marketing. It’s been an effective gauge for Internet businesses, not only for e-commerce sites but also for bloggers. Facebook, Twitter and even Google+ are making a big impact on the Internet and many practical users are taking the bait. So the question is – “does SEO still have relevance for your online business?”.
SEO against social networking is an interesting topic especially if you are looking for the best way to market your website business. If you want to promote your brand using social medias, then you certainly have to build your social network profile to develop both yourself and your site. Otherwise, you’ll have to stick with search engine optimization which is more complicated compared to social network marketing.
If you have a brand new site, the first thing that comes to your mind is to optimize every page of your site to increase its search engine rankings. Ironically, social media networks can highly aid your SEO needs when it comes to off-page optimization. It is good to note that search engines especially Google, gives a lot of attention on these social networking sites. So instead of focusing in SEO, you have to first try the waters of social networking because it also benefits your off-page optimization efforts.
So is SEO really the thing of the past? No, not yet! While it is easier to carry out a large social network marketing campaign to increase your site or blog’s traffic, it still has its limitation. Plus, not all people in your network are “targeted” people for your business. Social networking needs to be maintained through expanding continuously without delay. If you are unable to cope up with every changes in the social networking landscape, your business will also be affected. This is the reason it is called “networking” in the first place.
But SEO can be a daunting task as well especially if you are a newbie. There is two types of SEO namely – on-page and off-page. Google is not highly particular with on-page factors these days so off-page method should be your number one priority. Off-page means link building and that is the hardest part. If you know various tricks on how to get backlinks from various authoritative sites, then your site will become popular in just a few months. I mean “months” because you will have to wait for your turn to get higher rankings in the search engines. This is another drawback when it comes to SEO.
So What Is The Catch?
With search engine optimization, you can be a big player if you obtain good rankings in a certain keyword which gets millions of searches per month. But profitable keywords also have stiff competition from thousands of websites. So if you want to be a dominant site in the search engines, you have to take a lot of effort to build thousands of backlinks for your website or blog.
With social networking, you also start small and you have to build your network in a slowly but surely manner. What I meant was to get people on your network which has similar “interests” as with your business. Your site’s traffic has potential to receive tons of daily traffic if you have a big “network” on each of your social media profile. If you were able to achieve a big network in a short span of time, you can build good reputation about your site and your business as a whole to all those people within your network.
In summary, SEO and social networking methods are both essential to your online business success. If you can do both, then you will have better marketing program for your blog or e-commerce business. Remember that a business takes time to nourish and should not be rushed. Whether it’s SEO or social networking, the important thing is that you have to strive harder and put a lot of effort to reach your goal.
Do you imagine what your business can achieve if you were able to reach your goal in both SEO and social networking? Yes, Internet business can overwhelmingly reward you financially. So which is better, SEO or social networking? You decide!
Good point, Noah. Social network is the tool that helps us improve SEO ranking and that’s why we couldn’t do SEO better without using social network.
It’s true that Now-a-days Social networking is biggest arena when it comes to online marketing,but SEO and Social networking both are mandatory for your business.
I think you made valid points for both SEO and social networking. Both are important to gain targeted traffic and you cannot rely on just one to be successful. I don’t think that SEO will ever go away completely, as google will always rely on relevance to provide information to their users.
I love SEO optimizing most of my pages. I love social networking, but to me it seems like most people on those networks are not highly targeted. Well that’s my opinion. I get more traffic on several of my sites from Google and very little from social networks, social bookmarking, etc. Thanks for sharing your ideas. Great article Noah.
Hey Vernette,
Thanks for the comment. SEO can be rewarding with regards to traffic. But whether you get traffic from the search engines or social networks, the most important thing is to acquire targeted traffic and hopefully turn them into followers or customers. Influencing your readers through your work is much more important than just getting traffic.
Regards,
Noah
Hey NOAH,
Nice post by the way according to me both have there’s own importance but I preferred Social media is best for increasing traffic.
As the writer here concluded, both are critical for a rounded internet marketing campaign.
However, these are just two of the online activities I think you should be considering. PPC as well should always be at least a consideration and online PR is another area that shouldn’t be overlooked.
Hello Stacey,
PPC is indeed a good option but not ideal for beginners. If you have no budget for advertising, then social networks and SEO are still your best options.
Thanks for the comment.
Yeah, we spend loads of money on PPC and although it does generate income we always looking to get better rankings organically so we can cut out PPC
Social media is a place where your success is measured in terms of Influence you have among your followers. Social media campaigns are becoming more popular for their effectiveness than traditional marketing campaigns.
I am and I will always in favor of social networking than SEO. I have never understood SEO. It always look so complicated to me.
I would say SEO and Social Media walks in hands. None of them could be neglected. SEO is essential to get traffic and Social Media to create expert authority
i think SEO, because social networking sites will never win google. we cant find a targeted people in social networking sites. But seo make the visitors comes to our blog