This is a guest post by Noah Mark Rodolfo from BestOnlineBusinessGuide.net
Social networking is one of today’s biggest arena when it comes to online marketing. It’s been an effective gauge for Internet businesses, not only for e-commerce sites but also for bloggers. Facebook, Twitter and even Google+ are making a big impact on the Internet and many practical users are taking the bait. So the question is – “does SEO still have relevance for your online business?”.
SEO against social networking is an interesting topic especially if you are looking for the best way to market your website business. If you want to promote your brand using social medias, then you certainly have to build your social network profile to develop both yourself and your site. Otherwise, you’ll have to stick with search engine optimization which is more complicated compared to social network marketing.
If you have a brand new site, the first thing that comes to your mind is to optimize every page of your site to increase its search engine rankings. Ironically, social media networks can highly aid your SEO needs when it comes to off-page optimization. It is good to note that search engines especially Google, gives a lot of attention on these social networking sites. So instead of focusing in SEO, you have to first try the waters of social networking because it also benefits your off-page optimization efforts.
So is SEO really the thing of the past? No, not yet! While it is easier to carry out a large social network marketing campaign to increase your site or blog’s traffic, it still has its limitation. Plus, not all people in your network are “targeted” people for your business. Social networking needs to be maintained through expanding continuously without delay. If you are unable to cope up with every changes in the social networking landscape, your business will also be affected. This is the reason it is called “networking” in the first place.
But SEO can be a daunting task as well especially if you are a newbie. There is two types of SEO namely – on-page and off-page. Google is not highly particular with on-page factors these days so off-page method should be your number one priority. Off-page means link building and that is the hardest part. If you know various tricks on how to get backlinks from various authoritative sites, then your site will become popular in just a few months. I mean “months” because you will have to wait for your turn to get higher rankings in the search engines. This is another drawback when it comes to SEO.
So What Is The Catch?
With search engine optimization, you can be a big player if you obtain good rankings in a certain keyword which gets millions of searches per month. But profitable keywords also have stiff competition from thousands of websites. So if you want to be a dominant site in the search engines, you have to take a lot of effort to build thousands of backlinks for your website or blog.
With social networking, you also start small and you have to build your network in a slowly but surely manner. What I meant was to get people on your network which has similar “interests” as with your business. Your site’s traffic has potential to receive tons of daily traffic if you have a big “network” on each of your social media profile. If you were able to achieve a big network in a short span of time, you can build good reputation about your site and your business as a whole to all those people within your network.
In summary, SEO and social networking methods are both essential to your online business success. If you can do both, then you will have better marketing program for your blog or e-commerce business. Remember that a business takes time to nourish and should not be rushed. Whether it’s SEO or social networking, the important thing is that you have to strive harder and put a lot of effort to reach your goal.
Do you imagine what your business can achieve if you were able to reach your goal in both SEO and social networking? Yes, Internet business can overwhelmingly reward you financially. So which is better, SEO or social networking? You decide!
As a founder of a educational community i can’t emphasize less the importance of both. However, SEO is still very important part of our traffic building strategy. Social media can fetch you immediate traffic but it dies down as soon as the buzz dies. On the other hand SEO gives you traffic daily.
Social traffic is not that targeted and is short lived. On the other hand seo though requires more effort but is long lasting and laser targeted.
nice and good trick at first.it was really good article dude.i guess social media marketing is better for me.because i have every kind of people gathering there in one place whom i can add my site.thanks for the article
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interesting post, personally i think SEO is important for getting traffic and Social media gets immediate traffic but dies down as soon as the buzz goes
In my opinion, SEO is better than social media in the sense that it happens on auto pilot.
I think they should both be used. Social media is a great way to get back links and traffic. But no one can forget to do SEO so they are both equally important if you ask me. Thanks.
I think both have their own advantages whether you with seo or social marketing. For seo you need to work on internet and need active as comparison to Social activities.
According to me..Today by looking at increasing trend of Social Medias..Social media Marketing would be a better option. SEO becomes quite outdated and maximum people are using social media sites.
So, according to me..Social Media Marketing would b better option over SEO for Internet Marketing
I believe both SEO & Social Networking are of great importance and you cannot win the race by just Having 1 of them. Excellent SEO and Good Social Networking makes a real difference.
Interesting topic Mark.
I have found so far that SEO is the best method for me. I have gotten just about zero results from social networking. At the same time I get hundreds of visitors a day from search engines.
I spend most of my time focused on SEO. Great article.