This is a guest post by Tom Mcloughlin who offers link building services with The WebMarketing Group.
Links are the fuel of SEO success so if you want to get good traffic from search engines to your blog then you need to get great links.
We all know about the fantastic value offered by guest posting, but what other ‘white hat’ ways can you get more links pointing to your blog?
The 3 ideas below will set you up for great results from your link building efforts and start the traffic flooding to your blog from search engines!
Infographics
Infographics aren’t a new method of link building, but they continue to generate huge interest around the web and will generate links too, if executed correctly. If you can bring together useful information in your niche and present it in a fun, appealing way, then it is almost 100% that other people will share it and link to it.
You can benefit from links in two ways with this tactic; either people will link directly to the page you show the infographic on your blog, or you allow them to embed the infographic on their own site, including a link back to your main blog url!
Either way, this method will undoubtedly generate links and buzz around your blog and kick your search engine rankings up the tables.
Create a Niche Directory
This requires a bit of initial investment, but that investment can be easily made back in a short space of time. By creating a directory in your niche you provide people with an excellent resource which they will definitely want to be a part of, whether they are a blogger or a commercial company. You can offer ‘Featured Listings’ which commercial companies will pay for and earn back your investment pretty quickly (and even make more!).
The key link building tip though is to offer reciprocal links to bloggers who can get a listing for ‘free’ (we’re all on a budget after all!).
However, the reciprocal link will not point to the directory, it will point to your blog, and provide you with a huge amount of one way links from quality sites.
Create a Viral Series
If you create a viral series that works, it is an outstanding way of natural link building.
The idea is to start of a blog tagging process which will continue to grow and reach far and wide, by asking bloggers to contribute to the series, then tag (read ‘link to’) another 5 blogs. You ask each blogger to link back to the ‘Rules’ page on your site in their post, meaning you get a link from everyone who takes part.
If only the first five take part then you get 5 links, if they all nominate 5 people who also take part then you get 25 links, if they all nominate 5 people then… well, you get the picture. It’s got the potential to gain a huge amount of links!
The crucial thing is to come up with an idea that will be both interesting and beneficial to other bloggers in your industry. Tripbase, a travel company, ran a series called “3 Best Travel Secrets” and they gained a huge amount of success and links from a wide range of travel blogs. If you can go a step further and make it a necessity that people link to the rules page then you’ll be on to a winner.
Hopefully these 3 ideas will give you some food for thought when considering how to get more SEO success with your blog. If you manage to put them all into action, then it’s a matter of when, not if, you start topping the rankings.
Tom
that niche directory sounds super interesting exactly how would I start a niche directory
You can either buy a link directory software or code one yourself, I would recommend the last option.
Because it makes your link directory stick out from the rest of them, but it also gives you the option to add new thinks as you go along.
When that’s done the it’s just a matter om buying a domain, setting up the site and get you link directory listed on all the directory lists you can find.
Do keep in mind that some of the requires a reciprocal link.!
Nice stuff buddy I heard about infographics in internet marketing but didn’t think is it helpful for link building hope I try it for my couple of next projects.
Infographs are starting to take off lately! You’re right. If you do an excellent one, then be sure to receive a whole bunch of links!
Links can be built through commenting as well, and a series that has the attention of many is great too. Nice article.
Would like to know in detail about your point of making a directory. How exactly can we do that?
Well the method works actually as i have tried it before but with some variations. What i used to do is create relative blogs which has some page rank then i used to contact the other webmasters and ask them would they want a backlink from this domain ?
Most of them agree and i get a link from there blog and i provide a link from the new page rank blog.
But i used to link only to sites which were relevant and high quality as i believe in quality rather then quantity.
infographics are fantastic, you can go on fiver the website where you can get graphic design work done for five dollors and you can pay some one to do an infographic on there for just 5 bucks, i did this 3 times, i did the research for the inforgraphic but it was posted on many high profile blogs and got a lot of backlinks and traffic
Wow great ideas because links are definitely a huge part of bringing traffic in. The more effectively you can market these links just tell how much traffic you will generate.
Interesting bit about the infographics. It appears that the focus isn’t as much on the actual content as it is on how it is presented (the container). We’ve got access to a virtually infinite amount of data with the click of a button but if that information isn’t presented in a meaningful and engaging way, then it’s practically useless.
Yeah Info graphics is what the best way to represent the information but have never heard about link building.! Please tell how to do in more collaborative and practical way.!
Hey Tom, the viral trick is really cool and would like to try it out and see the results.
Well you can also give away a software or an ebook and in return ask people to write a blog post about your blog and link back to your blog so they get their free copy of the give away.