This is a guest post by David Sneen from EarnMoreSpendMoreGroup.com
Whoa, with a title like that, what if this article turns out to be a dud? Pressure! My goal is to write a superior article–otherwise my content will contradict my heading. Therefore, I welcome your feedback (comment).
(I wrote this article with the written blog post in mind. You may find some of this information to be irrelevant if you are creating videos or Powerpoint content.)
Finding a topic
What am I going to write about? Everything interesting has already been said. What can I say that no one else has said?
Do you ever get those thoughts and ask yourself those types of questions before you begin? It is natural. Some of it is concern. Some of it is resistance to getting started. Either way, the solution is simple; make up your mind that you are going to write, and get started. If your goal is to write a superior blog post that your visitors and Google will love, keep reading!
Decide what category (for instance, blogging tips) that you wish to write about. Look at the news and trends. If you can tie your article to a current event, you may get a whole new set of visitors. Then brainstorm. What do you want to write about? Consider your options. Then, go for a walk, do yard work, or take a nap. But, have a pad of paper and a pen handy to jot down ideas that come to you. Your subconscious may very well take over; it could easily shower you with three or four great blog post ideas!
Writing your blog post
Once you have your idea, then it is time to brainstorm again. Write down items that you wish to include in your blog post. Then make an outline. You might be thinking, “Hey, wait a minute! I did this in English class when I wrote essays!” Exactly! And the technique that worked then will work now!
With your outline to guide you, you are ready. Don’t worry about saying everything right the first time. You can always come back and make corrections. Move from one topic to the next — get your ideas down. Just write like you are talking to the paper. If you are having trouble with writer’s block at this point, this recent SmartBloggerz’s blog post should help you.
Many people write their opening and concluding paragraphs after they have written their content. Your introduction (what you are going to say) and your conclusion (wrapping it up) are your two most important paragraphs.
After I am done with my draft, I ask myself, “Where can I insert keywords without taking away from the flow of my blog post?” Keywords are important to getting yourself ranked in the search engines. My keywords are goals, subconscious, and blog post. (I may have underused them–optimum use is between 3-5%. However, I would rather be a bit short, than force my keywords into my blog post and detract from its content.) Search engine visitors are likely to be your best visitors, because they requested your article.
Proofread your blog post; let your subconscious work for you if you get stuck
Next is the fun part. Proofread your article. Use your spell checker first and make changes as necessary. Make sure it reads well. It sounds hokey, but I recommend reading it aloud at this point. You catch far more mistakes when you read aloud than you do skimming or scanning your article.
When you think you said something wrong, think of an alternative way of saying it. When I had just started blogging, I would frequently ask myself, “Should this sentence be worded this way…or that way?” If neither feels right, don’t waste more than a minute thinking about it. Move on!
When I am at an impasse like that, I let my subconscious come up with the answer. And, I have found that the correct answer is almost always…neither way! My subconscious will deliver a third way of wording that sentence that is far superior to either of the options I had been considering.
Next, create your subtitles and links.
- You want at least three subtitles. I like bold Heading 2 or Heading 3 (WordPress) .
- At first, your links will be to authoritary sites. To get the most link juice, link to the topic that Google likes most. For instance, if I was going to link to the term “subconscious” from the previous paragraphs, I would Google “subconscious,” and link to one of their top choices. Once you have several articles, you will want to link them together. Google likes this internal linking and your visitors remain on your site longer, reading one blog post after another.
Always include pictures!
Don’t forget your pictures. People are likely to leave your site immediately if your blog post does not have at least one picture on it. I recently read an article about saying what you need to say with pictures. The article had multiple pictures on it. And, he had a good point—60% of us are primarily visual.
The title — last, but definitely NOT least!
Lastly, the title! You might say, “Oh, I created my title right away!” You could be right. But…there may be a better title. I am not going to say I have the best title in the world. But, what if I had entitled this blog post, Writing Great Blog Post Stuff? Would anyone read it? And, if no one reads it, why bother to write it? If you are at all unsure of how to create a great title, Google it!
You can Google blog post titles. Many top bloggers spend more time and effort creating a title than they do creating the material within their blog post. It is that important.
Writing an essay is a relatively simple thing. A blog post is a bit more complicated. But, when you create a great one, Google will love you, your readers will seek out more of your material, and you can reach your online goals!
Top 10 Search Terms:
• how to write blogs on google
Hi David,
I enjoyed reading through your blog. Blogging and like you said, making Google happy, have become such vital aspects of communication and marketing. It’s always refreshing to see the process broken down, like you had done.
These are all steps I try and include in my blog as well. But thanks for the tips on getting closer to Google’s good side.
Regards
Hey, thanks for visiting my blog. I am always happy to welcome visitors to my site.
We all want to get on Google’s good side. I hope the steps I have shared are helpful to you.
When it comes to blog, content plays a big role. This is the thing one must take care about it that how to create a superior content for the blog. These are some handy tips to use in this way, and i think the last but not least thing is all about Title but it is the first and foremost thing for me because a catchy and the most attractive title can fetch the visitors towards it easily.
Thank you for your kind affirmations, Nanm. Creating superior content needs to be in the forefront of every blogger’s mind. You are correct, the title is “the first and foremost thing.” because that determines whether people will read your post.
The content is the king for any search engine. Google penguin update is the most recently released update which more emphasis on content.
So proofreading has a special value in blogging.
Anyway the points you came up are very important to all the new bloggers.
Yes, Sajith, you and I have heard the quote “content is king.” And we will continue to hear it as long as we have contact with the social media. I thank you for your supportive comments.
Making Google happy seems to be tough with all the algorithm changes it’s been going through! Definitely hasn’t been making us happy, at all! Too many fluffy animals being thrown at us, I say!
Many people feel as you do, Goomena. But, for every loser who gets KOed by the Penguin there is a winner. One of my friends at Google+ said that he was more elated at seeing his spamming competition take a fall than he was at getting page one for his keywords.
Nice write up, but you missed a point, SEO plugins, we also need them to increase chances of getting on first page for a particular keyword.
There are a lot of people who agree with you. Many people were hurt by the algorithm changes. But, for everyone who was hurt, someone moved up. I have friends on Google+ who were elated. They saw their spamming competition taking a dive, while they moved up. One of my friends said he couldn’t decide which was better–seeing an archrival fall, or moving up himself!
Is it better to post a keyword-title or an title that makes readers curious? What’s your opinion about this?
Always, always, always create the most compelling title possible. You want to make every effort to use keywords. But, when they don’t fit, make the most compelling title.
Without a good title, you will see little traffic.
Google always prefer fresh and quality content, Google has launched their algorithms with the name of Panda and Penguin they are quite busy to kill all spammers, Copy pastes. It is must for start excellent blogging with proper title and good content.
Thanks
Always seek to create a title that your readers have to read! Try to include keywords in your title whenever possible. So,….if you can do both, that is the best! If not, making a title that will pull your readers in is your priority.
Hi David,
This is a very nice piece of advice about keeping your content friendly to google as well as to your readers. Your contents must reach an “almost perfect” level in order to keep search engine happy with your works.
Cheers!
“Almost perfect” or :as close to perfect as possible” are good guidelines. Creating good content will keep your readers….which makes Google happy.
Hi, im a newbie, so have learnt a lot of tips from you to keep Google happy, I love your picture by the way, perhaps we all need this on our walls! If we stay on the right side of Google, then we´re half way there eh!Thanks for breaking down the process so its easy to learn and digest
Thank you for your kind comments, Ashley. I agree….the picture is terrific! Smart Bloggerz created it….it is far superior to the one I submitted.
I wish you luck in your blogging journey. The best advice to give a newbie is that there is tons of information on the internet. Learn and do!
Google is all about content. I lost 2 of my blog with the recent Penguin update and it is very painful to rise up from the ground. So I am very careful these days, I always make sure that I get quality content and I make the best articles.
Hey Mark, sorry about your loss. Getting to the top for a keyword is exciting. Taking a fall has got to be a downer.
It sounds like you already know how to get a top ranking. I know you will be able to create top content and hold that ranking.