This is a guest post by Sonia Jackson. Welcome to my web-site www.custom-essay-writing.org
Posting guest articles on other Blogs is a great way to promote your own website. Choosing where to post, however, is the deciding factor of the success of Guest Blogging.
Here are few things you should consider when choosing where to Blog.
Site Content
It is advisable to choose Blogs related to your website. This is not necessary, but it will make sure that the people who are reading your articles are looking for exactly what you are providing. This will make sure you get regular traffic from that website.
Posting on irrelevant sites is not as effective. Posting, for instance, on a gaming site and including a link to your literature website in the post may cause few people to click on your link. Most people, however, would not be interested since they would be reading that article because they want information on gaming, not literature.
Traffic
Naturally, the more traffic a Blog has, the more people are likely to visit your site. More people will be hitting your links and sharing it on social networks if they like it.
You can check the traffic of websites using several tools. One such is Alexa, which offers free web metrics. It allows you to see how many people visit a site and how many other sites link to this one.
You can also use the Double Click Ad Planner by Google. It is basically designed for people who want to judge which site is better to advertise on. It provides web metrics, including impressions and clicks.
By using these tools, therefore, you can judge which site has more traffic and a more user tendency to hit links. You can then guest post on a site that is most likely to generate traffic for your own site.
Page Rank
It’s a metric by Google which ranks websites on a scale of 0 to 10, 10 being the highest which is only attained by the most popular websites.
Page rank is not given according to the traffic on a website. In fact, a site with great traffic may be ranked low if it is not properly Search Engine Optimized. This judges the popularity of a website on the basis of quality of links pointing to it. The “Page” in Page Rank, actually stands for the name of the creator of the ranking system. His last name was “Page”.
You must go with a site that has a good page rank. This is because this page is likely to appear among the top results on Google.
This means that more people will be visiting it and, thus, there will be a higher probability of your Blog post being read and your link being clicked on. Several tools can be used to determine page rank. However, this must not be the only or the main tool when deciding which website to post on. It should, rather, be a complementary factor to finalize your decision.
Diversity
Once you attain some guest posting opportunities, you should focus on adding diversity to your link portfolio. This is important for several reasons.
For one, posting links on pages with high traffic will naturally generate more traffic for you. You must, however, make sure that you are posting on different Blogs that have different topics.
If, for instance, you are posting for your financial website on every other financial Blogs, the traffic would be limited to a certain circle. The overlap may limit your readership substantially.
You must, therefore, cover different industries that are closely related. For a financial website, such as, you can post on Blogs that cover separate branches like banking, home loans, mortgage frauds, etc.
You may even go for some different niche like Business Management. This diversification will ensure that people from different circles are reading your post and visiting your site. Posting on similar Blogs all the time, on the other hands, will limit your audience.
Conclusion
Nevertheless, guest Blogging is, perhaps, the best way to get exposure for your website or Blog. You can aim at the traffic coming to a Blog and make this divert to your site simply by coming up with a good piece of writing that cleverly incorporates your links into it. It is, therefore, a great way to market your Blog.
You must, however, choose the right platform to make the maximum out of guest blogging. You should also ensure that the blog posts are of a high quality, thus ensuring that these will capture your readers’ attention perfectly.
Hello Sonia,
You have written a nice list of things to check before submitting a guest post. But diversification is the main thing which a guest blogger should consider after traffic and pagerank.
Thanks.
Including these techniques, it’s always better to frame a list of blogs and build relationship with them.
But, at times it appears that most of the people are taking benefit of this Guest Posting subject, by selling the space which doesn’t belong to them. It was converted into unethical business.
As, of me these techniques might or might not work as most of the blogs aren’t accepting.
Guest blogging seems to be a nice and fast approach to build backlinks and traffic to your site but recetly there has been a concern over this. Google has announced that it is going to punish blogs who do a lot of guest blogging. So you might think twice before you allow any guest blogger to your site. Also, Pagerank is mostly a mythical measure now to consider any good site.
Yeah you are right about looking for HIGH ALEXA and HIGH PR blogs and posting genuine content on them and also the diversty point too. You should have mentioned about the relivent niche too so we could have get some more knowledge out of your post. Great post though informative and if we apply your tips we can get maximum out of guest blogging.
This is really helpful for me as a newbie to Guest Blogging. Finding the right site or blog surely is important to get optimum results. Thanks for sharing this Sonia!
I was thinking to try guest blogging and also looking for some good things to consider to find the appropriate guest blog. It seems a good technique that can drive some good traffic towards the blog.
Yes, guest posting is really very important part of SEO and will provide very benefits, and it will increase a dying blog. Yaa, its true that blogs should be related to our sites content it will increase our websites ranking and provide genuine traffic.
I agree that guest blogging is a great way to gain exposure but is it really something everyone can do? I know I am not a very good writer and I would not like to get negative exposure from a guest post that was not up to par or was written poorly. for some it comes naturally and for others it is a real chore.
Sure the contents, traffic, and the pagerank is very important whem submitting guest post to a particular site. guest post is one of the perfect way people are generating huge traffic to their respective site and has been working for many bloggers including me.
Hi there Sonia,
Choosing the right site to guest post with is very important because it will affect not just your but your blog as well. being able to guest post on high profile blog can bring so much benefit on on you.
I agree with holuyio.. that networking is also a place for bloggers like us.. it helps us connect and build relationship with our fellow blogger, in such a way that will help us develop our ability and skills.
but anyway great tips and great post from you.. thanks for sharing 😀