This is a guest post (in the form of YouTube video) by Andy Harward from SkeletonProductions.com. This is the first time SmartBloggerz is publishing a video guest post. I hope when you will watch the video below, you will greatly benefit from the tips Andy gives you through it. I also hope you will get inspiration from this video and it will set a new trend of video guest blogging 😀
[youtube http://www.youtube.com/watch?v=a02VSvSX3ro&w=580&h=360&rel=0]
TRANSCRIPT:
Why Track Your Video Strategy?
Tracking the success of your video marketing campaigns not only helps to determine
whether or not your video is achieving the goals you’ve laid it for it to fulfil, but it
also flags up problems and issues as the campaign is distributed on the web. The
earlier you can spot issues within your campaign the quicker you can rectify the
problem, and put it back on track.Tracking your Videos success also allows you to assess particular sectors of your
video’s success, whether it’s analyzing if your video has generated higher levels of
website traffic for your website, or whether it has increased the popularity of your
social media sites. By measuring and tracking its success in a wide array of areas
you can clearly define if the campaign is succeeding or failing.What Should You Track?
There are a number of areas that can be assessed in tracking the success of your
Video marketing campaign, and what you decide to track largely comes down to
what goals you’ve set out to achieve. However, there are always key sectors that
video marketers should pay attention to. The following outlines the four main groups
of data that video marketers should always be tracking:Viewership Success – The fundamental piece of data you want to track is simply the
viewership of your content. If your video isn’t receiving many views, it’s probably not
going to be on the road to achieving your goals. It’s also worthwhile tracking where
in the world viewers are watching your content, because if your video is big in the
USA, but you only want to reach out to UK customers, that’s not going to be a huge
success for you.Social Media Success – Tracking the success of your social media growth, and noting
the increased social media activity that users are having with your social media
profile, can be provide a good insight into the success of your Video. Such a social
media growth will indicate how many users are looking for extra information after
viewing your video, and how many users feel connected enough with your brand to
join your social media profile.Web Traffic Success – Much like with social media, following the growth of traffic
generation indicates how many users are looking for extra information about your
brand, business or blog. Traffic generation is extremely important if you’re looking to
increase brand awareness and conversation rates.Conversion Success – Conversion is perhaps the most important aspect of Video
marketing to track if eCommerce is your top priority. By tracking the amount of
traffic generated leads that turn into sales as a result of your video campaign, is one
of the biggest indications that your video strategy is becoming a resounding success.What Tools Should You Use?
The great thing about online strategies is the array of online software available to
users for absolutely free.Wistia and YouTube Analytics provide you with a fantastic array of video metric
measurement tools. From providing a keen insight into audience retention and
showing up your videos hot spots, to tracking your videos growth and global impact.Google Analytics is always the place to go for all data surrounding your traffic
generation and conversion rates. Don’t forget to pay close attention to your % of
new visits and time on site, as this will provide a clear indication that your video is
both generating new opportunities and gluing them to your site.When Should You Track?
How often you track your Video marketing campaign is entirely up to the
preferences of the individual and organisation. However, the one aspect that really
defines tracking frequency is the duration of the campaign. Once you’ve laid out how
long the campaign intends to last, whether it is three months, six months or twelve
months you can begin to create an effective tracking schedule.Arguably the more often you check your tracking results the sooner you’ll be able
to tell when there’s issues to amend, but tracking too often could cause your results
to appear unbalanced. As a rule of thumb a typical six month campaign should be
tracked once a month, in order to portray the most realistic and most natural results
possible.How Long Will It Take?
How often data is tracked also comes down to how long tracking such data takes.
If something takes a long time to do, it’s probably not worth doing every other day.
Luckily obtaining the data discussed in this article takes mere minutes.YouTube Analytics, Tube Mogul, Facebook Insight, Wistia and Google Analytics data
can be checked instantly and can be downloaded into an easy to digest and simple
to print off format, which makes you able to spot trends and problems quickly. In
fact, you can access all that data and have it physically in your hand in five minutes
flat.
Most of us are visuals, no doubt video marketing is a big deal. But I believe the effect of this is we think less. Maybe, we could do something about this.
Hey, Andy this video is really useful for everyone, I also love video marketing a lot, but I have not been using it that much, keep sharing with us…!
You need to track your work to get the perfect result. This kind of habits will benefits you as it will provide your some relevant and important information.
I never heard of Wistia before. Andy, does this have the same functions and features with YouTube Analytics? I am going to enter the video marketing industry and this post is a good start. Thanks Andy!
Nice post ! Youtube videos are a great way to provide useful content to your target audience. Another way video marketing is one of the biggest boom in the industry as of today so it becomes pretty important if you keep a track of your starting, progress and then the results of online video campaigns.
diversity is very important after latest panda update.. and you need to change your orthodox seo strategy.. online video is a great way to find diversity..
hey Andy ,
really excellent and very useful artcile .really the time is come when video marketing is at its top and we can make money in this market ,your advise of tracking works foe me
thANKS 🙂
Helpful tips Andy,
Video marketing is more visually stimulating for the viewer . Video is far more enticing and engaging than text . The tips shared by you to track the campaign are a guide card for me as I am new to the small business world . Thanks for the share.
Great Video Andy, I also find that using tracking URLs is a great way to identify how much traffic each video has referred. Analytics auto tagging means that the data is well organized and I don’t have to dig around looking at traffic sources to determine if one campaign is outperforming another. Its probably also worth mentioning that you need to use rel=canonical on your landing pages if you are going to use trackable URLs, otherwise you can mess up your sites performance in organic search.
Do you extract the data in any way, like into Excel? Or do you do it all in Analytics? I could see this working well if you applied a rigorous and consistent methodology. But you can’t change up mid-stream!