Google-Adsense to bring in Category filtering feature soon

Yesterday, Google-Adsense announced on their blog about a new feature on which they are working on – “Category Filtering”. Category Filtering is not a new thing in Web advertising. We have seen it already seen it on popular PPC click site like Adbrite and Bidvertiser. But now the giant G is also bringing it for their Adsense users.

They say that “Category filtering will provide publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.”

But wait here is one more thing to remember that they will be launching this feature in beta stage and therefore it will be only available to selected users for testing and to collect intial feedback about the feature.

They also released a screenshot of this new feature. Have a look:

category_filtering_beta(Click on it to view bigger)

Adding to it, they say – “Although we’re not able to expand the limited beta to additional publishers at this point, we wanted to give you a glimpse into one of the ways we’re working to give you more control over your ads so you can ensure a positive experience for your users.”

According to me it will be a really helpful for Adsense Publisher because they will now have more control on the ads being displayed and probably they might earn more.

Do tell me What is your response to this new feature being developed by commenting below.

8 thoughts on “Google-Adsense to bring in Category filtering feature soon”

  1. currently i am not using adsense category filter.without category feature my site is performing very well it gives me 4 to 5 dollar daily.

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