This is a guest post by Felix Albutra who is Blogging For Profit.
There many blog authors arguing which blogging method is king. Some says Content is the King and some says Marketing is the King.
For you, which is king? This post will express my opinion regarding these two successful blogging techniques.
Is Content a King?
As many other successful blogging gurus teach you, Content is the king of all methods to be successful on blogging business or internet marketing. Creating quality contents to your blog is indeed one of the best ways to drive traffic to your blog. Meaning, content is considered as the flesh of your blog while traffic is its blood. Having these two elements, would let stay alive on the blogosphere (the world of blogs).
Is having content on your blog enough to be successful in online business? There are many great articles I had read but they are not gaining much traffic. In other words, those quality articles didn’t receive good rewards from search engine to earn free traffic. In which the author end up to discouragement and abandoned their blogs because they haven’t earn money from it if they were willing to. It’s sad to say. Would you let it happen to you? I guest you won’t. What should you do?
Huh! Marketing is the King?
A blogger had already revealed his secret why marketing is the king and not the content. The first time I had read this article, I was convinced that I think he is right from the examples he had shown. But then I realized that marketing blogs without quality contents is like selling a rotten meat in the market. Who would try to revisit your blog if you don’t have the quality information which your readers need?
Content vs. Marketing
Upon balancing these two great strategies, I figured out that these two strategies must have in your blogging and internet marketing activities in order to succeed online. After creating quality content for your blog, you must apply the marketing processes you knew to gather readers or viewers all you have to do is to market that content to gather readers or viewers on it.
It’s not enough that you all have the quality contents on your blog where no one is reading or viewing on it, right? Because it only consumes your efforts and time without receiving profit reward from it.
You Decide! Which is King?
[poll id="5"]
Top 10 Search Terms:
• content vs marketing • marketing is the king • no marketing without content • online content vs marketing
THIS IS A DO FOLLOW BLOG --- ADD YOUR COMMENT
Article Written By Felix Albutra
Felix Albutra is a Blogger, Niche Marketer and a Virtual Assistant. He shares his experience about Blogging for Profit on his blog. Check him out!
Felix Albutra has written 5 superb article(s) on this blog
BLOGGING PROFIT FORMULA
Discover The SAME Formula That I Use To Rake-In 4-5 Figures US Dollars Every Month. And, It's FREE...
{ 109 comments… read them below or add one }
Next Comments →
Hahaha. Great job my friend. Is this the counter blow for this article http://www.carlocab.com/i-have-a-secret-content-is-not-king/
Well i say, content is the king while marketing is the queen. Basically, content is what makes your blog market. Marketing is useless if the one you market has no value. You may get someone to look into a product but you wont make a sale if the product you’re promoting has no value. This is what we bloggers must think of. We might not give the best, we might not write the best articles but at least, we create something that has a value. This way, our marketing efforts won’t put to waste. I must say that content and marketing should go together to come up with good results.
When i came up with an article telling that “content is not king” I wonder how the author was thinking. I know i don’t have the right to question his ideas. Infact i respect it, but i can’t help but think. did he forgotten how he came to the point of his success? I’m pretty sure he won’t reach what he have right now if not because of the good content. He even got rewarded by google because of it. Well, maybe he is telling it now because he’s successful already. For me, content is king and marketing is queen. So i will vote for “both are equally important”.
.-= Home affiliate´s last blog ..71 HandPicked High Pagerank Blog Directories =-.
My friend, I think it is not a counter blow from the article that Carl Ocab made. I just give my opinion. In other side, carl also give us a useful hint and tips to be successful in blogging business and earn money at home.
.-= Felix Albutra – SighNetDollars´s last blog ..How other bloggers earned most on google adsense? =-.
Carl got success not only because of his content but also because he optimized his blog well for his keyword. He had said many times that he is not any kind of blogging guru which reflects from that post which he published.
More content means more keywords noticed by Google spider. It will bring valuable traffic which we can convert into cash through advertising or affiliation programs.
Thank you Sushant for accepting my guest post. I consider what Home Affiliate is thinking that Content is the King and Marketing is the Queen. Yeah I think you are right because the KING and the QUEEN must go together.
Visit my blog for more information and tips at http://sighnetdollars.blogspot.com and http://bloggerguidez.blogspot.com
.-= Felix Albutra – SighNetDollars´s last blog ..How other bloggers earned most on google adsense? =-.
Thanks to you for submitting a nice debating article..Will be waiting for your next guest post here.
Thats a great example. Content + Marketing = Rules the empire. Great dude.
More detail formula is :
((Great content = viral marketing) + conventional marketing (good marketing technique choice))= Rule the empire
.-= akira07´s last blog ..Make or Break – Website Review =-.
I feel,content is prince…content will only make us survive in the future.. ..but marketing is the king in the present days…i market a lot ….many blogs have my similar content i have word by word…they hardly get 10 to 20 pageviews…but i get more than 1500 page views with more than 300 E-mail subscribers..
But marketting a blog withoutt good content make the user to visit one or two times…it is the content which regains the visitors in the blog…..
.-= vinoth´s last blog ..September 06 daily c2w answers =-.
Hi vinoth,
May I know how you market your blog or your content? Thanks for your comment my friend.
.-= Felix Albutra – SighNetDollars´s last blog ..How other bloggers earned most on google adsense? =-.
My point of marketing is different,,,it may not suit you…since i gave answers of a quiz site..i told abt my blog in their site itself…
I think u should try blogging directories..i feel blogcatalog gives u a lot of traffic..
hey felix…u are asking me doubt ?author of this post…ur great man…i went to your blog..i thought i am replying to someone…i am not so great to give advice to u man..
I want a small help…on the right hand side,..i Saw a floating new offer banner..will u tell me how to do that….thx in advance..
Hi vinoth,
What you mean is the peeling of the page on the right side of my page?
It was a scripted codes provided by the x10hosting.com where I applied as an affiliate.
.-= Felix Albutra – SighNetDollars´s last blog ..Do you blog for people or for google? =-.
ya…CAn u give me that code..Is there a way i can modify that code and place any image and peel of like that….
.-= vinoth´s last blog ..COTD – Toon City =-.
Felix, if ur using wordpress then u can use peel plugin that provides that kind of page peel ads.
Of course. I once read in pro bloggers, submitting to blog directories should be the first step when ur blog is new and u want it to be indexed by google.
Hello Vinoth, I respect your opinion. But like what i said, without good content, marketing will just remain as marketing. Eventually, it will only get someone to look into a product, blog, or whatever it is but if they found out that there’s nothing good in it. They will run away and you will lose lots of potential sales. Which is why Content is king and marketing is queen. They should go along together. And by the way, you mean there are other blogs with similar content with your blog and word for word? I think that’s unallowable by google? coz that is a form of duplication. I think you should report those copyright violators.
Well, on the other hand, things happen differently. Lets just give our best. Goodluck and more power
.-= Home affiliate´s last blog ..71 HandPicked High Pagerank Blog Directories =-.
I gave answers to quizzes for a website in my blog…..so others also give the answers….so i can’t complaint them…they may be finding out themselves..atleast i am happy that they don”t know marketing…he he he……
.-= vinoth´s last blog ..Don’t u think..it is unfair?? =-.
Without Marketing we cant be get noticed. Only by marketing we are known. But by effective marketing we are familiar. May be you fall under the third one.
Anyway, choosing the wrong marketing technique is also waste. For example is market our technology blog on a finance forum.
.-= akira07´s last blog ..Make or Break – Website Review =-.
hey i think both are equal content and marketing, because without content there is no one to visit your site and no search engine send you good trafic, but if you write good content and then after marketing comes
.-= mostlyBlog´s last blog ..Submit Blog To Directories =-.
Thanks for commenting and sharing your opinion..Have you voted in this poll?
I just know about polling in this day. Well, already vote. And i’m happy, mostly people already aware about the importance of both of them. But there is also a supporter of marketing/content only, and the vote of marketing is king/content is king is balance.
.-= akira07´s last blog ..Make or Break – Website Review =-.
Agreed. so you mean content > marketing. i give you thumbs up. content is always better than marketing but both are important.
You got it right, senthil. No one can stand alone. Even we’re know if our content is great, then marketing activity will done automatically (viral marketing).
.-= akira07´s last blog ..Make or Break – Website Review =-.
for me content is above all in a blog….marketing can fetch you visitors for first time but its your content that force them to come again and again…they believe you have something for you in store and so they visit you
.-= IndianCashMaker´s last blog ..Become a Guest Writer at IndianCashMaker =-.
So you are saying Having only good content won’t require the need of marketing it?
I think he is saying that a good content can market it self
Basically, online and offline. In the real world. What really market is something that has a value. Because when you have something good, you’re customers will even be the one to market your products to other like friends, family and relatives etc. You will get recommendations 
.-= Home affiliate´s last blog ..71 HandPicked High Pagerank Blog Directories =-.
I always believe that content could only go so far….Imagine Steven Spielberg. One of the best directors of all time, right? Imagine he’s making a new movie as powerful as Schindler’s List and as exciting as Jurassic Park.(How he pulled that off, I don’t know ^-^). But, say, since he’s already so famous, he won’t do any marketing or buzz around this new movie. So NO TRAILER, No Magazine Previews, No Interviews, No NOTHING. The movie is then announced exactly on the day of its release. Do you think that movie, created by the famous Steven Spielberg, would sell well?
NO.
Same logic could be applied to blog posts. Even famous bloggers, like Darren Rowse or John Chow, still need to market their posts (with Twitter, Digg, etc). But of course they don’t have to spend as much efforts.
.-= Andi | Web Marketer Depot´s last blog ..10 Worst Kept Secrets to Get Cheap Web Site Traffic =-.
Well there are many blogger who has good content but they are not able to produce good traffic. Eventually, they stop blogging due to frustration. I will consider marketing as more important part of blogging.
A question for you..Why both Content and Marketing are not equally important according to you?
.-= Typhoon´s last blog ..Content vs Marketing! Which is King? =-.
ya…ricky.i truly agree with u……everybody thinks that if they start a blog and leave it …so they earn loads of money…then they realize that ,they can’t earn money….stop posting it…most of them…
They never know there are lot of blogs out there…they have to offer something that they don’t get in other sites…some uniqueness..
Nah, definitely marketing is more important. You could have the best content in the world, but if you don’t market it properly, nobody gonna read or knows about it. You could argue that Titanic is not that good of a movie, but because of clever marketing (maybe good choice of actors as well), they are the best-selling movie of all time. (earning a staggering $ 1.8 billion)
Shrek 3 and Spiderman 3 both have one of the best opening weekend gross in the world. But are they good? Most people would agree both are the worst entries in their respective series. What about Oscar winning movies, like maybe Shawsank redemption or Godfather? Are they selling well? They are doing ok, but they are not making even half of what the other blockbuster movies are making.
You could apply the same scenario for blogs. You need a good marketing strategy. Content is important but not as important as many bloggers claiming them to be. I would give a ratio of 65:35 to marketing vs content.
.-= Andi | Web Marketer Depot´s last blog ..How I Write SEO Optimize Article in 45 Minutes or Less =-.
Hello Andi, I think both is important. Lets say you are the best marketer in the world. You know how to market a product very well. But do you think you will make a sale if the one you market has no value? I think not. People now adays are pretty smart. They don’t buy just because of the promotion no matter how great it was. They look more into the value of the product. Lets not take the word “King” literally, lets take it as something that has a value. That has a worth. Something that can touch and enhance other peoples lives.
As to the examples you shared, Come on, Titanic is a good movie. Yeah, it might not be the best movie ever but it is still an interesting and a must seen movie. Which is why it clicks. As to shrek, its one of the good 3d movies ever made in the 3d scene plus it has an interesting, funny story so basically it has something that will market. I tell you, the content/product will be the one to market itself if it has a value. No more no less.
.-= Home affiliate´s last blog ..71 HandPicked High Pagerank Blog Directories =-.
Both are important, but not on the same level. That’s why I give ratio of 65:35. I don’t mean creating a no-value content. I’m talking about “decent” content + great marketing is better than “great” content + “decent” marketing.
.-= Andi | Web Marketer Depot´s last blog ..10 Worst Kept Secrets to Get Cheap Web Site Traffic =-.
Well said, being heard from a long time Internet marketer. There’s nothing more to argue.
Lets just give our best on both. Creating good content and marketing.
.-= Home affiliate´s last blog ..Do you blog for people or for google? =-.
yup i think content as well as marketing is imp.. in todays time to get the visitors nd keep them stick to our blog is very imp for the bloggers…
.-= lucifer´s last blog ..Hey i Just Got 1.91$ =-.
I think both are equally important but still it also depends on the article TYPE. A News or already on demand article need less marketing than one which is not. Also it depends on the instant accessibility of the article when published.
I’d say both are needed. Not all good content will rank high in the search engines, so you need to do marketing for those articles to get some readers. But doing marketing to get readers without having good content to read, is not going to get the readers to come back later.
.-= Klaus @ TechPatio´s last blog ..23 MacBook Pros, 14 iPhones And 9 iPods Stolen In 31 Seconds =-.
Content in the long run, and great for credibility whenever, marketing always second.
.-= Albert Fang´s last blog ..SEO Techniques That Worked for Me =-.
if you don’t know how to ” marketing ” then try to create a great content . but if you have both of them well then you know what to do
Great post, Felix . And I would add underlying both content and marketing is understanding what your customer or market wants. You could have great content and super marketing, but if you’re not delivering what your customer wants, then it’s, well, not important. In your examples above, even though the content was questionable (but the marketing was good), the message was also important to the target market – how to fix less than stellar relationship and work issues.Really a nice post.Thanks for sharing this wonderful post with us.
Which comes first, CONTENT or MARKETING?
I am happy that this article got lots of comments that people are debating which is king. As the author of the guest posted articles, I would like to invite you all to visit my blog for more useful information about blogging tips and earn money at home.
http://sighnetdollars.blogspot.com
http://bloggerguidez.blogspot.com
More debating article would come in our way which we couldn’t stop ourselves sharing our opinions and experiences in our blogging activities.
Thank you for all your comments. Wish you all the luck and good health. God Bless!
.-= Felix Albutra – SighNetDollars´s last blog ..Do you blog for people or for google? =-.
Back question to you, how many bloggers stop blogging within 6 months of blogging and why?
My answer is in this question. Sorry I am a lazy a** to answer the questions.lol
Here are some of my answers:
1. They got broke. By which can no longer support internet connection, hosting, and electricity bills.
2. Got frustrated by not seeing progress
3. Got other things to prioritize more
4. Drained off with ideas
5. Got sick
6. Lost interest
7. and lastly, like what you said. Got tired or lazy.
.-= Home affiliate´s last blog ..Do you blog for people or for google? =-.
One more, people quit when they can’t make money. It happened on many bloggers who couldn’t make money and quit blogging, so you can see many dead blog (Stop updating for months) on the internet now.
.-= Lee Ka Hoong´s last blog ..What Is Blogging Time Killer? =-.
Ya, It clearly shows Lack of Marketing Efforts which leads to this.
I think both are important, if one writes quality content it is very much important he optimize it properly to gain more visitors and ranking…
.-= Compute Live´s last blog ..Download Microsoft Office 2010 Build 14.0.4417.1000 =-.
I agree with Andi when he said,
“decent” content + great marketing is better than “great” content + “decent” marketing.
Absolutely, they are both important… but when it comes to making money online or off… good marketing will always have the edge. But a combination of great content and great marketing… is guaranteed to make you a lot of money!
.-= Doug Dillard´s last blog ..Custom Banner Package Giveway Winners =-.
For me, both of the content and marketing are equivalent. Marketing brings you new visitors, while content keeps your visitors to return your site for the next time, both of them are very important and I say both of them are kings!
Regards,
Lee
.-= Lee Ka Hoong´s last blog ..What Is Blogging Time Killer? =-.
I can’t believe that this article would make many comments and arguments. Thanks to all who commented this article. I really learned a lot from the information you all have shared.
Good luck to all of your blogging and marketing efforts.
.-= Earn Money At Home´s last blog ..Where You Get Your Ideas on Your Article Post? =-.
Without one or the other, you wouldn’t have anything. They essentially need each other to be successful because they are different aspects to “marketing” your self to a greater audience in particular.
.-= Albert Fang´s last blog ..Ways for Teens to Make Money =-.
Ya I agree that Content and Marketing; Both need each other for better profits and viewership. It’s very very tough to have any one and wait for the other to happen automatically.
It depends on the type of webpage…a good landingpage does not need content, it needs nice pictures, good colors and a call-to-action and lot of links. but other webpages (e.g. education projects), they really need good content…
.-= freakf´s last blog ..Was ist Stil? =-.
Ya, But Landing Page even needs Content which will make people highly interested…So for most of the landing pages websites both are important..
A web site with quality unique content people will want to link to,, that way the links will increase naturally! But if you don’t get the words of the site out through links(marketing), people wont see the site ( the world to come to your door) and wont be able to read the unique content in it and therefore won’t attract the natural links.
So one shouldn’t be left behind, if you have the good content in the first place then people will link to it , best of both worlds springs to mind! Marketing help build traffic, unique content maintains it.
.-= Online shop hosting´s last blog ..F.A.Q =-.
Everyone has a point but I think if you are a fairly new blogger then you need at least both, good content and marketing otherwise no one will see your content or no visitor will visit your blog again.
On the other hand, if you are fairly popular blogger already say PR3 at least, then marketing can be lessened because your readers will market for you and Google already favoring you to some lower PR bloggers.
.-= MichaelR@VoIP and Tech Blog´s last blog ..How to Improve VoIP Call Quality =-.
I always said this and I will still say it. SEO is king. You can’t rank content high in search engines without SEO.
.-= Deneil Merritt´s last blog ..Membership Site Update =-.
You got another idea. But I think SEO won’t work unless other websites won’t link to you because you don’t have good content and traffic which one of the requirements other sites recognize you.
I would give my idea. I think it is depend upon the situation. If you are a beginner, you must do this steps.
1. Research good keywords. I mean, have large number of monthly searches with low competition.
2. Submit sitemap to google and to different directories.
3. Create quality content at least 10-20 quality post related to the keyword you promote.
4. Apply the SEO that you knew say like for example, meta tags, link building and other processes
5. Market your blog. If you money, you do ppc advertising of space ad advertisement and other marketing method you knew that you think might effective to your blog.
If you have some idea you can post another comment. Or please visit my blog at http://sighnetdollars.blogspot.com
I think this link might also helpful to you. It is entitled, “Effective SEO Tips that Works for Me and You”. http://feedproxy.google.com/~r/sighnetdollars/~3/IvFUFk3u2ZM/effective-seo-tips-that-works-for-me.html
Thank you and good luck! By the way I am the author of this guest post.
Sincerely,
Felix Albutra – Earn Money At Home
.-= Earn Money At Home´s last blog ..What Successful Bloggers Want to Teach to Us? =-.
I think both are kings on their own places because without content nobody can make any site or blog and without site the marketing is not possible.
Felix,
you have written an open ended blog and invited opinions to it.Did you need to market it that much? I just saw the link and clicked on it and am writing my views to you in no time ! But you see this does not happen many times.How many open ended blogs can you write? You need to market the ripe with the not-so-ripe ones and keep your blogs diversified.You need marketing for this.So in my opinion the ratio of content:marketing is 60:40.What do you think?
The poll results are really interesting to see. I think this can really be useful for getting a new site off the ground. As you mentioned, it’s tough to promote a site that only has a few articles or posts. Eventually the two start building off each other once you have some traffic and visitors – the content brings more visitors and the marketing promotes the content.
I think they go hand-in-hand to be really successful.
.-= BigManta´s last blog ..Staying Focused: Create a Strategy Checklist for Your Site =-.
You are right. Every blog needs some marketing. But if you are writing on topic, unique and mostly niche posts you will get more and more traffic from search engines. But you need to leave some links on the web so your site could be found. And if your posts are good marketing will be done by your loyal readers… So definitely content is a king (with some help of marketing…).
.-= KreCi´s last blog ..MiniUrlz 1.1 is available to download! =-.
In order to get Search engine Traffic, it´s important to targeted the right “low competition” keywords – to target these keywords can be seen as a kind of search engine marketing – can´t it?
Also you won´t get much traffic if you don´t build any backlinks to your website – except with keywords witha very very low competition – but the most of these keywords are delivering no or very little traffic.
.-= Benjamin Huebner@Free marketing downloads´s last blog ..Article Submission Software – Free Downloadable Full Version! =-.
But I am afraid, that low target keywords gets us less visitors. Isn’t it?
.-= Senthil Ramesh´s last blog ..Win $180 Cash Prize and more at SmartBloggerz =-.
Next Comments →