The Importance of Testimonials for an Online Business – 4 Myths Busted

by Sushant Risodkar · 20 comments

I believe that a lot of webmasters and Internet marketers who are serious about promoting products or services don’t take testimonials seriously. Many of them feel as if other people don’t take testimonials seriously either. There are a multitude of reasons for this, and a few of them are as follows…

  • They believe people don’t believe the testimonials anymore
  • They believe testimonials can be easily faked
  • They believe testimonials are usually solicited
  • And they believe testimonials have no real value to their business

I can understand this, but something you must understand is that in this world anyone who is looking to spend money on a product or service will want to have their fears and doubts eased. People will look for anything they can to feel better and confident about the product or service they see offered from a given website or Internet marketer.

There are other myths that Internet marketers and webmasters have about testimonials and their importance. In this article I’m going to destroy a few of those myths.

Myth #1. Online Testimonials Don’t Help To Get Your Business Credibility.

Online testimonials do exactly the opposite, they give you a lot of credibility and they help to speed up the process of you getting conversions. Initially people are going to be skeptical about purchasing any product or service from you. When people see that others have bought services and products from you successfully, and not only this, they were satisfied with them, then people will have a much easier time trusting you.

Myth #2. Testimonials Don’t Get Rid Of The Fears Customers Have.

I believe a lot of Internet marketers and webmasters believe that potential customers still have fears, and many of them believe this because they know testimonials can be faked sometimes.

But no online business that is truly serious will risk their reputations by giving false testimonials. For the most part a visitor knows that if a business is truly serious and doesn’t want to hurt their credibility, then they will include real testimonials. These testimonials will work wonders to get rid of some of the nagging doubts a possible customer might have.

Myth #3. Some Marketers Believe That Testimonials Don’t Help To Increase Conversions All That Much For A Product Or Service.

If you believe this is true, then chances are you probably aren’t making all that much money in the first place.

Anybody who is looking to spend a serious amount of money or even a small amount of money online wants to see testimonials from other people. Even if there are not testimonials on your website directly, they may still go elsewhere to see what other people are saying about you before they purchase.

The more positive testimonials you have, whether they be on your website or someone else’s, they are definitely going to help conversions in the long run.

Myth #4. You Are Not Able To Enhance Your Business As A Result Of Testimonials So Why Bother With Them.

Some Internet marketers and webmasters believe that having testimonials will not help them to see what they can change about their product or service to make it better. They believe that paying attention to what others are saying won’t help their bottom line. You must remember, other people will offer recommendations as to what they want.

Whenever you see a trend developing, it will serve you well to consider changing how you do things. Your number one priority should always be the satisfaction and opinions of your customers. If they see you are willing to go out of your way to accommodate them, they will remember you and give you their business. What’s even better is they will probably purchase more expensive products and services from you in the future.

Final Words

I hope that by clearing up some of the myths or false notions you have about the importance of testimonials for an online business you will change the way you think.

By understanding the importance of testimonials you will help your credibility online, you will calm the fears of your customers concerning doing business with you, you’ll increase your website conversions in the long run, and you will make your products and services better in the future by paying attention to the suggestions of customers.

Do let us know what you think over the importance of testimonials. Do you really look out for testimonials when trying something online? Do you trust them or do more in-depth research over it? Let us know that and more by commenting below with your striking words.

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Josh Ray November 12, 2010 at 6:16 pm

I have to admit that I question the validity of testimonials from time to time. Anyone can write a quick 2 sentences praising their own services and come up with a fake name to attribute it to. That said, it is nice to see testimonials. I like to look for reviews on 3rd party sites if it’s something I’m serious about buying.

Laptopuri November 12, 2010 at 7:55 pm

Maybe I am to skeptical, but I still don’t believe in the power of testimonials.

Rick LaPoint November 14, 2010 at 4:14 am

When I see an Internet ad (one page websites, especially) and they show 50 testimonials with each persons picture, I doubt right away.

Writing a testimonial is one thing, but not that many people send in large photographs (not avatars) of themselves to go with it.

I agree with what Mariat said, the testifiers themselves need credibility.


Usama November 15, 2010 at 4:09 pm

If your product is excellent then testimonials are just a portal in letting people know just that. It helps alot.

Sourish November 15, 2010 at 11:25 pm

i like to add testimonials from my happy clients and they love to write few words for the extra effort i make .mostly my wp install services ..

Felicia November 16, 2010 at 11:01 am

You can never persuade people whether to believe or not the testimonials you show them about your product. As long as the testimonials do not contradict what the product offers, then I guess it’s okay. Testimonials are originally made to make a product worth buying, not the other way around. Although I agree that some put fake testimonials, so you cannot blame people if they become skeptical.

imran November 21, 2010 at 1:34 pm

i think you must add the real testimonials of real people on your website. Suppose 60% of your website visitors think that these reviews are fake and 40% believe that these are true reviews. Then it means that you will lose your 40% customers if you will not add the real reviews of your customers. Don’t focus on the people who don’t believe. We need to focus on the people who do believe 🙂

Shane November 24, 2010 at 9:03 pm

There are testimonials that does not make sense at all and those does not really help in the business.Testifiers can come in with different approach they may be happy with what you wrote or doesn’t care what the blog is all about.I think that’s how this industry runs you just can’t avoid having them around.

George Suarez July 11, 2011 at 12:19 pm

Its good to read testimonials to get an idea of the quality of the product or services but sometimes these very testimonials become a negative point for that particular site or business, in cases, when the testimonial is fake. Its disappointing when in reality the quality of the product is not as it was described and portrayed in the testimony. I’ve had some such unpleasant experiences so its still a 50-50 for me when it comes to trusting testimonials.

Vic September 11, 2011 at 9:51 pm

I’m about to put testimonials on my blog. I believe testimonials are more convincing than a mere certification signed by an institution (ex. college diploma, MBA diploma, etc.,). Testimonials are like certifications from several people who have experienced your business after you do what you have learned from studies.

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