This is a guest post by Vikas Rawat from SeoBricks.com.
So you have created a Facebook Fan page for your website and hoping that fans will automatically come. This will never happen unless you are promoting a very popular brand.
So what you will do if you have a fresh new website and looking to increase your fan base. Lots of people make the mistake of buying Facebook fans.
In today’s article, I’m going to discuss 10 killer Facebook marketing strategies that will really help you increase your Facebook fan base as well as branding for your website on Facebook…
1. Build Your First 25 Fans Quickly
Once you have your fan page running, look for ways to get your first 25 fans very quickly. You should not hesitate in taking help from your friends, relatives to get your first target of 25 fans. And once you got your first 25 fans, click here to migrate to a shorter URL for your fan page.
2. Facebook Fan Page Widget
You should get a Facebook fan page widget here and place that on prominent positions on your website. Presence of Facebook fan page widget will give one more action elements to your website readers and thus will help you generate more likes for your business page on Facebook.
3. Facebook Contests
You can build some quick fans for your website on Facebook by hosting a contest on your Facebook page. To make your contest a success, you should work aggressively for its promotion and should give attractive gifts to the contest winners.
4. Promoting Your Fan Page
There are lots of measures you can actually take for the promotion of your fan page like using your fan page in your email signatures, in your guest posts, when replying to comments on other blogs and towards the end of articles on your website.
5. Regular Content Update
You should be updating your fan page with fresh content with an aim to do maximum interaction with your fans on your Facebook. It should not be the case where you just keep on sharing contents from your website on Facebook page. You should adapt a personalized approach when writing content on your fan page. Ask questions, take views from your fans about a topic, and share interesting images and videos on your fan page.
6. Use Email Subscription List
If you are maintaining an opt-in list of users who are really interested in your website products and services, sending an invitation should help you some extra fans for your business page.
7. Contact Import facility
Why not invite your friends on Gmail, Yahoo and Hotmail to connect you on Facebook. When they accept your friend request, you can ask them do a favor for you by clicking the like button placed against your fan page.
8. Welcome Landing page
Create a welcome landing page for your fan page with the intention to get more likes for your fan page. So your ‘welcome’ landing page should motive new visitors to like your fan page. You should be showing your ‘welcome’ landing page to all users who are not fan of your Facebook page.
9. Being More Active On Facebook
You can do lots of activities on Facebook that should promote your fan page even further. These activities can be in the form of being active on other popular Facebook pages, join popular groups, be part of contests on Facebook, write on others wall etc.
10. Use Facebook Ads
You can get some quick fans for your Facebook page by using the advertising option available on Facebook. You should be very targeted when using Facebook advertising.
I have seen these strategies really working for lots of websites when they were looking at ways to improve their fan base on Facebook. So I would suggest trying these techniques and if you feel I missed a killer fan page technique, please share in the comments section below.
A Note by Sushant: I am SURE you enjoyed reading this post written by Vikas. To make it more beneficial for YOU, I have thought to share something really great this time related to Facebook. You will simply LIKE it…But for that, you need to subscribe to my newsletter. So make sure you do it right now because the freebie will be going out tomorrow to all my newsletter subscribers ONLY.
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The best strategy according to me is advertising your product and marking a face book fan page logo on your website. Create a brand logo for your product so that the visitors remember your product by the logo sign. Importing contacts from other sites will help you gain more fans on your fan page. Also advertising on the face book page is much easier and less time consuming as compared to the other well known sites.
Hosting a contest is a great idea as it will require more efforts and will become more time consuming but that’s OK if it is compensating by marketing the face book fan page. Moreover, you need to excite your customers in order to make them like your face book fan page. Initiatives are required to get more fans to your face book page.
If your company is financially stable then you can spend a little more for marketing the fan page on your website. For example there are some companies which can provide you productive contacts of which at least 80% of them will surely turn up. It’s better to buy contacts from other companies and get more leads and fans to your fan page.
It’s indeed a brilliant idea! Instead of depending on your friends and other contacts from Gmail, yahoo etc it’s better to purchase some fans from other companies as you will be rest assured about the results. Also using face book ads option will prove fruitful as there are users online who check out the website if they like the advertisement. So this will also get you some fans for your face book fan page.
Face book fan page is become a common and the most used strategy these days as Brand awareness can be done much faster in case of placing your product advertisement on face book. Having contest on your page is a good idea but it will not be that great on the professional front as it will only be able to attract the young crowd.
A facebook fan page can do wonders in increasing a site’s traffic and sales if it’s used wisely, but you should not just post your links of your site on your facebook fan page and expect visitors to come, you should interact with your fans and other related pages on the facebook community, additionally you should try to build some links to your page in order to rank well on search engines
Yes Absolutely rite Great information!! Many persons do not like to follow a page which do not update on regular basis. So it is very must to update your fan page with your content at regular basis.
Very useful strategies for everyone. It seems to me that we have to pay much more attention on landing pages. Because this is the first thing which everyone see, and only after this decides if he or she wants to go further
These are some great tips. Ultimately, more and more people will become “fans” as long as they see value in your campaign. It’s never a good idea to buy Facebook fans. It’s a mistake to think that one can manipulate the system and take shortcuts.
Hi Vikas,
I have 2 fanpages. One targeting a keyword and another targeting a products name. I did some SEO tricks and they are ranking well in google. Frankly to say Vikas, I am not getting much visitors from SE’s. But your 10 killer strategies will increase my fanpage traffic. I am going to apply all step by step.
Thanks and Happy New Year Vikas and Sushant,
Abhijit.