This is a guest post by Vikas Rawat from SeoBricks.com.
So you have created a Facebook Fan page for your website and hoping that fans will automatically come. This will never happen unless you are promoting a very popular brand.
So what you will do if you have a fresh new website and looking to increase your fan base. Lots of people make the mistake of buying Facebook fans.
In today’s article, I’m going to discuss 10 killer Facebook marketing strategies that will really help you increase your Facebook fan base as well as branding for your website on Facebook…
1. Build Your First 25 Fans Quickly
Once you have your fan page running, look for ways to get your first 25 fans very quickly. You should not hesitate in taking help from your friends, relatives to get your first target of 25 fans. And once you got your first 25 fans, click here to migrate to a shorter URL for your fan page.
2. Facebook Fan Page Widget
You should get a Facebook fan page widget here and place that on prominent positions on your website. Presence of Facebook fan page widget will give one more action elements to your website readers and thus will help you generate more likes for your business page on Facebook.
3. Facebook Contests
You can build some quick fans for your website on Facebook by hosting a contest on your Facebook page. To make your contest a success, you should work aggressively for its promotion and should give attractive gifts to the contest winners.
4. Promoting Your Fan Page
There are lots of measures you can actually take for the promotion of your fan page like using your fan page in your email signatures, in your guest posts, when replying to comments on other blogs and towards the end of articles on your website.
5. Regular Content Update
You should be updating your fan page with fresh content with an aim to do maximum interaction with your fans on your Facebook. It should not be the case where you just keep on sharing contents from your website on Facebook page. You should adapt a personalized approach when writing content on your fan page. Ask questions, take views from your fans about a topic, and share interesting images and videos on your fan page.
6. Use Email Subscription List
If you are maintaining an opt-in list of users who are really interested in your website products and services, sending an invitation should help you some extra fans for your business page.
7. Contact Import facility
Why not invite your friends on Gmail, Yahoo and Hotmail to connect you on Facebook. When they accept your friend request, you can ask them do a favor for you by clicking the like button placed against your fan page.
8. Welcome Landing page
Create a welcome landing page for your fan page with the intention to get more likes for your fan page. So your ‘welcome’ landing page should motive new visitors to like your fan page. You should be showing your ‘welcome’ landing page to all users who are not fan of your Facebook page.
9. Being More Active On Facebook
You can do lots of activities on Facebook that should promote your fan page even further. These activities can be in the form of being active on other popular Facebook pages, join popular groups, be part of contests on Facebook, write on others wall etc.
10. Use Facebook Ads
You can get some quick fans for your Facebook page by using the advertising option available on Facebook. You should be very targeted when using Facebook advertising.
I have seen these strategies really working for lots of websites when they were looking at ways to improve their fan base on Facebook. So I would suggest trying these techniques and if you feel I missed a killer fan page technique, please share in the comments section below.
A Note by Sushant: I am SURE you enjoyed reading this post written by Vikas. To make it more beneficial for YOU, I have thought to share something really great this time related to Facebook. You will simply LIKE it…But for that, you need to subscribe to my newsletter. So make sure you do it right now because the freebie will be going out tomorrow to all my newsletter subscribers ONLY.
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Face book is still better in terms of marketing your product because if you think of marketing your product on Google it will cost you a very big amount. You will end up emptying your pockets for that matter. But if you market your product on face book then I think it will cost you very less in comparison to Google. Also face book is very popular these days and yes it has almost the same amount of traffic as there is on Google. So why spend much when we have other affordable options available.
Building first 25 fans quickly is not at all difficult. Especially for youngsters as they have a lot of friends. These are lovely basic tips that will really work today promoting your product on the face book fan page. Face book will rock if you come up with some interesting face book contests that will really help you to market you pages effectively. Also as mentioned above the welcome landing page sounds really interesting.
All of the above mentioned tips are worth giving a try as all of them sound sensible. For your fan page your welcome landing page has to be attractive so that your existing fans get motivated and be loyal to your fan page and more and more new visitors are attracted to your page. You have to be very creative in your thinking and your presentation so as to stand out of the crowd and get recognized by people all over.
If your face book fan page contest seems to be really interesting then I think everybody would love to participate in it and this will help you in marketing. Using the email subscription list is a very brilliant idea as you already have the users list with you and it’s just that you need to send them an invite. Even if not everybody but at least some of them will surely turn up for it.
Finding the first 25 from your friends list will not be difficult I guess. I also liked the idea of inviting friends from Gmail, yahoo, hotmail and so on. I think adding network from other routes may also be fruitful for that matter. Contest will create crave to the visitors to come more on website and then finally you end up getting a lot of visitors to your website.
Promoting your fan page option is what dragged my attention. I liked the idea of using the fan page option in our e-mail signatures. Also one of the important strategy in terms of making a face book fan page is making an application and accordingly posting it on everybody’s wall so as to make every one aware of it. This will also make a difference. Joining well known groups, participating in forums will also help you to build a good repo and relationship in the market.
Adding friends from all your accounts will help. These days everybody has a face book account. Ask all your friends to become a part of your fan page. Also search some other friends from your school or college who are not in touch with you and send them the link and ask them to join your fan page. This is how you will get good amount of fans who know you well and then later on other visitors will automatically like your fan page and this is how you will be able to market successfully.
Welcome note to your fans seems interesting and will surely grab attention. One needs to be active and creative in order to be distinguished from everyone else. Advertising may also be helpful in adding to your fan list as well as importing friends from other sources. You may use any kind of marketing strategy, but at the end of the day it is the real connection with the people that matters!
Face book fan widget is a good suggestion. It should be placed somewhere on the top of your website where your existing customers and visitors will be able to see it because if its placed at the end of the page then some customers might not even be able to see it. Finding first 25 fans is important as they visitors should feel that there are already customers who like this product and so this is how you will be able to get more users to your product.
The first way is to gather enough members in a short space of time, the faster your likes increase the faster the popularity of page will increase. If you can get a fan page to 20,000 people within four days then the page will go viral.